Established
2017
Franchise Units
25
Minimum Investment
$300,000
Franchise Fee
$45,000
Total Investment Range
$550,000
Home Based
No
Description
Freecoat Nails is redefining the beauty industry with its commitment to clean beauty and a toxin-free salon experience. As America’s first non-toxic nail + beauty bar franchise, Freecoat Nails combines wellness, beauty, and sustainability in a modern, spa-inspired environment. Unlike traditional nail salons that rely on harsh chemicals and poor ventilation, Freecoat offers an elevated, fume-free atmosphere with medical-grade air filtration and safer, vegan, cruelty-free nail and beauty products.
Founded with the belief that self-care should never compromise health, Freecoat Nails has grown into a respected clean beauty franchise that caters to today’s health-conscious and eco-aware consumers. The brand’s strong market positioning lies at the intersection of luxury beauty and wellness — making it one of the most sought-after opportunities in the fast-growing $60+ billion U.S. beauty and personal care industry.
Franchisees join a purpose-driven brand that appeals to a new generation of customers seeking safer alternatives without sacrificing quality or style. With strong brand recognition, modern design, and proven systems, Freecoat Nails is the future of clean beauty franchising.
Why Invest in This Franchise?
Investing in a Freecoat Nails franchise means becoming part of a movement that’s transforming how America experiences nail care. The brand’s unique “clean beauty” promise gives franchise owners a powerful competitive advantage in a highly saturated market.
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Health & Wellness Focused Model: Consumers are increasingly demanding safer, non-toxic products and experiences. Freecoat Nails meets this need head-on.
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Eco-Friendly & Transparent Brand: Every detail, from the products used to the air filtration system, aligns with eco-conscious values.
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Strong Unit Economics: The brand’s operational systems are optimized for profitability with multiple service lines including manicures, pedicures, waxing, facials, lash extensions, and retail products.
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Rapidly Expanding Market Presence: With growing recognition and a loyal customer base, Freecoat Nails is expanding across key metropolitan and suburban U.S. markets.
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Comprehensive Franchise Support: Franchisees benefit from end-to-end guidance, proven operations manuals, and ongoing business development resources.
Background
Freecoat Nails was founded in 2017 in Charlotte, North Carolina, by Allison and Ben Smith, a husband-and-wife duo passionate about creating a healthier, cleaner, and more conscious alternative to traditional nail salons. Their mission was simple yet revolutionary — to provide a luxurious, fume-free environment where beauty and wellness coexist without the use of harsh or toxic chemicals.
Driven by this vision, Freecoat Nails quickly became recognized as America’s first non-toxic nail + beauty bar franchise. Each Freecoat location is designed around clean air, clean beauty, and clean service — featuring medical-grade ventilation systems, vegan and cruelty-free products, and a strict “no toxins allowed” policy that sets it apart in the $60 billion U.S. beauty industry.
The company’s commitment to quality and sustainability soon attracted the attention of WellBiz Brands, Inc., one of North America’s largest beauty and wellness franchise groups (also home to brands like Drybar®, Amazing Lash Studio®, and Radiant Waxing®). Through this strategic partnership, Freecoat Nails gained the operational expertise, infrastructure, and resources needed to scale nationally.
Today, Freecoat Nails proudly operates 25+ franchise units across the United States and continues to expand rapidly in key urban and suburban markets. The brand’s growing popularity is fueled by rising consumer demand for clean beauty, eco-conscious living, and safe self-care experiences.
Freecoat Nails belongs to the Health, Beauty & Wellness Franchise category and is recognized as a leader in the clean beauty movement. Its modern design aesthetic, professional customer experience, and strong brand ethics make it a top choice for both investors and clients seeking a refreshing alternative in the nail care industry.
Support Training
Freecoat Nails offers a comprehensive support and training program designed to guide franchise owners every step of the way — from site selection to daily operations and long-term growth. As part of the WellBiz Brands family, franchisees benefit from one of the most advanced franchise support systems in the beauty and wellness industry.
1. Pre-Launch Support
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Site Selection & Real Estate Assistance: The corporate team helps identify, evaluate, and secure high-visibility locations that align with the brand’s clean, upscale image and target demographics.
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Design & Build-Out Guidance: Franchisees receive detailed architectural plans, layout designs, and branding guidelines to ensure every Freecoat salon delivers the signature look and guest experience.
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Vendor & Equipment Setup: Access to preferred vendor partnerships for eco-friendly furniture, non-toxic nail products, and advanced air filtration systems.
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Licensing & Compliance Assistance: Guidance on state and local licensing requirements, health and sanitation codes, and insurance setup.
2. Initial Training Program
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In-Person and Virtual Training: New franchisees participate in an intensive training program at the Freecoat headquarters and flagship locations. This includes instruction on day-to-day operations, team leadership, customer service, and clean beauty protocols.
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Technical & Service Training: Comprehensive hands-on sessions for nail technicians and beauty professionals, focusing on Freecoat’s signature non-toxic product line and service standards.
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Business Management Tools: Training on point-of-sale systems, scheduling software, and inventory management platforms to optimize daily operations.
3. Marketing & Brand Development Support
Launch Marketing Campaigns: The Freecoat marketing team helps design grand opening promotions, social media campaigns, and local outreach to attract customers before and after launch.
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Digital Marketing Resources: Access to corporate-managed digital advertising, SEO strategies, and brand-approved creative assets for consistent national and local marketing.
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Public Relations & Brand Awareness: Support from national PR initiatives that position Freecoat Nails as a clean beauty leader in media and influencer networks.
4. Ongoing Operational Support
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Field Support & Business Coaching: Dedicated Franchise Business Consultants (FBCs) provide ongoing performance reviews, operational advice, and growth strategies.
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Continued Staff Training: Ongoing workshops and refresher courses for team members to stay current on the latest beauty trends, products, and safety standards.
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Supply Chain & Vendor Management: Streamlined ordering systems for approved clean beauty and nail care supplies to ensure consistent quality and cost efficiency.
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Technology & Innovation Updates: Regular updates to POS systems, CRM tools, and marketing technologies that improve efficiency and customer engagement.
5. Community & Peer Support
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Franchisee Network: Access to a collaborative community of franchise owners who share best practices, growth insights, and success stories.
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Annual Conferences & Webinars: Opportunities to learn from industry leaders, stay updated on brand developments, and celebrate milestones together.
With its robust training programs, personalized coaching, and operational infrastructure, Freecoat Nails ensures every franchisee is fully equipped to launch, operate, and scale their business successfully—while staying true to the brand’s core values of clean, safe, and sustainable beauty.
Ideal Candidate
Freecoat Nails is looking for entrepreneurs who share its passion for clean beauty, wellness, and conscious living. The ideal franchisee is not only business-minded but also values-driven — someone who wants to make a meaningful impact by promoting healthier, non-toxic beauty experiences in their community.
This opportunity is perfect for individuals who appreciate the growing clean beauty movement and want to invest in a modern, sustainable, and profitable franchise model backed by the trusted WellBiz Brands network.
1. Personal Qualities & Mindset
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Health & Wellness Advocate: Believes in safer, eco-friendly alternatives and is passionate about promoting wellness and sustainability.
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Customer-Focused Leader: Enjoys delivering exceptional guest experiences and creating a positive, clean, and relaxing environment.
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Community-Oriented Entrepreneur: Wants to bring a purpose-driven brand to their local area and build long-term relationships with clients.
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Detail-Oriented & Organized: Capable of maintaining operational excellence, staff standards, and cleanliness that align with Freecoat’s brand promise.
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Growth-Oriented Thinker: Excited to build multi-unit operations or expand across multiple territories.
2. Professional & Business Background
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Prior experience in business management, hospitality, beauty, or wellness is an asset but not mandatory.
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Individuals with experience in retail operations, customer service, or franchising will adapt quickly to the brand’s operational structure.
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Semi-absentee owners and active owner-operators are both welcome — Freecoat Nails provides systems to support either model.
3. Financial Qualifications
To ensure franchise success and sustainability, the brand seeks financially qualified investors who can support the initial launch and maintain healthy operations during growth phases.
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Minimum Net Worth: $500,000+
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Liquid Capital Required: $150,000 – $200,000
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Total Investment Range: $300,000 – $550,000
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Franchise Fee: $45,000
4. Location & Market Preference
Freecoat Nails is best suited for high-traffic suburban and urban markets, especially near wellness centers, shopping districts, fitness studios, and affluent neighborhoods. Prime territories are currently available in states such as Florida, Texas, North Carolina, Georgia, and California — areas where clean beauty and lifestyle-conscious consumers are growing rapidly.
5. Ideal Franchise Partner Vision
Freecoat Nails franchisees are ambassadors of clean beauty. They believe in delivering services that uplift both the client and the planet. The ideal partner envisions not just owning a salon but being part of a nationwide movement transforming the beauty industry.
If you’re an entrepreneur who wants to combine purpose with profit, values transparency and health, and desires to own a business with a proven, supportive model — Freecoat Nails is the perfect franchise opportunity for you.
Financial Detail
Below is a detailed financial breakdown of the Freecoat Nails franchise opportunity in the USA, outlining all major cost components, fees, and expected financial performance metrics.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Total Investment Range | $300,000 – $550,000 | Includes build-out, equipment, working capital, and startup costs. |
| Minimum Liquid Capital Required | $150,000 – $200,000 | Recommended liquid funds to cover pre-launch and early operations. |
| Net Worth Requirement | $500,000+ | Ideal financial position for qualified franchise partners. |
| Initial Franchise Fee | $45,000 | One-time fee granting the right to operate under the Freecoat Nails brand. |
| Royalty Fee | 6% of Gross Sales | Paid monthly to cover ongoing brand support, R&D, and operations. |
| National Marketing Fund | 2% of Gross Sales | Supports national and regional advertising, digital marketing, and PR. |
| Local Marketing Budget | $1,000 – $2,000/month | Dedicated local promotion to build brand awareness in your territory. |
| Leasehold Improvements / Build-Out | $150,000 – $300,000 | Cost to design and construct a Freecoat-compliant salon interior. |
| Furniture, Fixtures & Equipment (FF&E) | $50,000 – $75,000 | Includes nail stations, chairs, lighting, ventilation, and POS setup. |
| Initial Inventory & Supplies | $15,000 – $25,000 | Clean beauty products, tools, and consumables for launch. |
| Training & Travel Expenses | $5,000 – $10,000 | Travel and accommodation for initial franchisee and staff training. |
| Technology & Software Systems | $3,000 – $6,000 | POS systems, scheduling, and CRM setup. |
| Working Capital (3–6 Months) | $50,000 – $100,000 | To cover rent, payroll, and operational expenses until breakeven. |
| Grand Opening Marketing | $10,000 – $15,000 | Launch campaign support to attract initial clientele. |
| Expected ROI (Annual) | 15% – 25% | Depending on location, management efficiency, and operating costs. |
| Break-Even Period | 18 – 30 Months | Estimated time to recover the initial investment. |
| Franchise Units (2025) | 25+ and expanding | Active locations across the U.S., with new openings planned annually. |
Additional Notes:
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Financing assistance may be available through preferred lenders familiar with Freecoat Nails’ franchise model.
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Multi-unit franchise discounts or area development opportunities may be offered to qualified investors.
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The above figures are estimates and may vary based on market conditions, salon size, and location demographics.