2021
900
$175,000
$30,000
$300,000
No
FruitFlowers® is more than just a gifting company—it’s a modern, feel-good brand that brings smiles to people’s faces through hand-crafted fruit arrangements and freshly baked gourmet treats. Combining the artistry of floral design with the indulgence of chocolate-dipped fruit, FruitFlowers has built a unique niche in the gifting and celebrations industry across the United States. Known for its creativity, quality, and heartfelt presentation, the brand caters to birthdays, anniversaries, holidays, and every “just because” moment in between.
As an evolution of the popular Edible Arrangements® concept, FruitFlowers blends beauty, flavor, and emotion to create memorable experiences. Backed by strong brand recognition and an efficient franchise model, FruitFlowers is now expanding its footprint across the U.S.—inviting passionate entrepreneurs to join this thriving gifting revolution.
Investing in a FruitFlowers franchise means stepping into a proven, emotion-driven business model that thrives on repeat customers and strong word-of-mouth referrals. The brand operates in the ever-growing gifting and specialty food sector, which continues to see year-over-year growth fueled by consumer demand for unique, premium, and personalized gifts.
Franchise owners benefit from the backing of Edible Brands®, the parent company with over two decades of franchising success and a vast operational infrastructure. FruitFlowers offers a competitive advantage with its dual appeal—beautiful presentation like a bouquet, and delicious flavor like a dessert. Low inventory waste, high customization flexibility, and strong online ordering systems make it an appealing business model for both brick-and-mortar and hybrid operators.
FruitFlowers® is a modern gifting and gourmet treat franchise that was officially launched in 2021 as part of the renowned Edible Brands® family—the same powerhouse behind Edible Arrangements®, a global leader in fresh fruit and gifting experiences. The concept was born out of a desire to reinvent traditional gift-giving by merging floral aesthetics with delectable fruit arrangements and baked treats.
Headquartered in Atlanta, Georgia, FruitFlowers operates under the leadership and expertise of Edible Brands’ executive team, led by founder Tariq Farid, a visionary entrepreneur who revolutionized the gifting industry. The idea was simple yet powerful—create gifts that are as beautiful as flowers but taste even better.
Since its inception, FruitFlowers has become synonymous with creativity, freshness, and heartfelt gifting. Each product combines premium fruit, gourmet chocolate, and artistic design to deliver a unique experience that celebrates life’s everyday moments. From birthdays and anniversaries to holidays and corporate events, FruitFlowers has carved out a niche in the $30+ billion U.S. gifting and specialty food market.
As a subsidiary of Edible Brands, FruitFlowers enjoys the advantages of a well-established supply chain, franchise infrastructure, and digital ordering system. Franchisees gain instant credibility, leveraging the strong brand reputation that Edible has built over two decades with 900+ locations worldwide.
The FruitFlowers franchise model is designed for scalability and sustainability, offering both brick-and-mortar storefront options and digital-first operations. Its modern branding and omni-channel approach make it appealing to younger demographics seeking thoughtful, Instagram-worthy, and flavor-rich gifts.
Key Details at a Glance:
Founded: 2021
Founder: Tariq Farid (Founder of Edible Arrangements / Edible Brands)
Headquarters: Atlanta, Georgia, USA
Industry: Specialty Retail, Food & Beverage, Gourmet Gifting
Franchise Units: Expanding nationwide under Edible Brands’ umbrella of 900+ stores
Parent Company: Edible Brands®
Market Presence: USA (rapid expansion in key metro and suburban regions)
FruitFlowers provides an exceptional level of training and ongoing support to ensure each franchise partner thrives from day one.
Pre-Launch Support:
Site selection and lease negotiation assistance.
Store design, layout, and build-out guidance.
Comprehensive training covering operations, product creation, and brand standards.
Operational Training:
Hands-on experience at a certified training center.
Instruction in daily management, staffing, inventory control, and quality assurance.
POS systems, logistics, and vendor training.
Marketing & Brand Support:
National and regional advertising campaigns.
Access to professional digital marketing assets, email templates, and social media tools.
Public relations and seasonal promotion support to drive local visibility.
Ongoing Support:
Dedicated field consultants for business growth and compliance.
Continuous updates on new products, seasonal offerings, and operational improvements.
Franchise community network for collaboration and best practice sharing.
This combination of initial and ongoing guidance ensures franchisees can focus on creating exceptional customer experiences while the corporate team supports the backend.
The ideal FruitFlowers franchisee is someone who believes in creating happiness through fresh, creative, and heartfelt products. This opportunity is perfect for:
Entrepreneurs seeking a feel-good, people-centric business.
Existing franchise owners in the food or retail sectors looking to diversify.
Investors passionate about hospitality, community engagement, and memorable gifting.
Operators who enjoy managing small teams and offering customer-focused service.
Key Qualities:
Strong interpersonal and customer service skills.
Business management or retail experience (preferred but not mandatory).
Financial stability to meet startup and operational costs.
Dedication to maintaining quality and brand consistency.
Location Preference:
High-traffic retail areas, lifestyle centers, shopping malls, and mixed-use neighborhoods are ideal. FruitFlowers also thrives in online-order-driven markets, allowing flexible footprint options.
| Category | Low Estimate (USD) | High Estimate (USD) | Details / Notes |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | $40,000 | One-time fee granting franchise rights, training, and brand use. |
| Total Initial Investment | $175,000 | $300,000 | Includes all startup costs: location build-out, equipment, and working capital. |
| Minimum Liquid Capital Required | $100,000 | — | Minimum cash requirement to qualify as a franchisee. |
| Net Worth Requirement | $250,000 | — | Demonstrates financial stability for long-term operations. |
| Store Size (Typical) | 800 sq. ft. | 1,200 sq. ft. | Can vary based on format and market demographics. |
| Royalty Fee | 5% | of gross sales | Paid weekly or monthly to the franchisor for ongoing support and brand use. |
| Marketing/Advertising Fee | 2% | of gross sales | Contributes to national and regional brand marketing campaigns. |
| Leasehold Improvements | $35,000 | $70,000 | Construction, signage, and design setup for a FruitFlowers store. |
| Equipment & Fixtures | $25,000 | $45,000 | Includes refrigeration, prep stations, display cases, and small equipment. |
| Initial Inventory | $5,000 | $10,000 | Fresh fruit, packaging, and baked goods inventory for store launch. |
| Technology / POS System | $2,500 | $5,000 | Includes setup of POS, online ordering, and management software. |
| Training Expenses | $3,000 | $7,000 | Travel and lodging for initial corporate training program. |
| Grand Opening Marketing | $5,000 | $10,000 | Local advertising and digital promotions for the launch. |
| Working Capital (3 Months) | $15,000 | $25,000 | To cover initial payroll, utilities, and operational expenses. |
| Ongoing Support Fee | Included | — | Covers access to business coaching, supply chain, and field support. |
| Break-Even Point | 12 months | 24 months | Depending on location, marketing, and local demand. |
| Expected ROI (Return on Investment) | 15% | 25% | Based on average franchise performance. |
| Revenue Streams | — | — | In-store retail, online delivery, catering, corporate gifting, seasonal sales. |
