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Good Stuff Eatery Opportunities

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USA & CAN

Established

2008

Franchise Units

8

dollar

Minimum Investment

$450,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$900,000

Home Based

No

Description

Good Stuff Eatery is more than just a burger joint — it’s a modern American eatery built on the foundation of chef-driven quality, fresh ingredients, and an unshakable commitment to flavor. Known for its handcrafted burgers, creamy hand-spun shakes, and farm-fresh sides, the brand has become a standout in the fast-casual dining space. What started as a single family-run restaurant has evolved into a celebrated national franchise opportunity, blending the nostalgia of classic American comfort food with a modern, elevated twist.

Founded by the Mendelsohn family — including celebrity chef Spike Mendelsohn, a “Top Chef” alum — Good Stuff Eatery was born out of passion, culinary craftsmanship, and a deep love for creating memorable dining experiences. With its signature “Good Stuff” burger lineup, eco-friendly ethos, and emphasis on locally sourced ingredients, the brand has carved out a loyal following across the USA.

Today, Good Stuff Eatery stands as a beacon for entrepreneurs looking to enter a thriving segment of the fast-casual restaurant industry. Its growing footprint, robust franchise systems, and chef-inspired brand identity make it one of the most promising burger franchises for investors who want both profit and purpose.

Why Invest in This Franchise?

Investing in a Good Stuff Eatery franchise means joining a brand with authenticity, culinary innovation, and strong market appeal. The U.S. burger industry is worth over $135 billion annually, and demand for better-quality, freshly prepared options continues to surge. Good Stuff Eatery fills that space perfectly — offering guests indulgent yet wholesome meals made from real ingredients.

Franchise owners benefit from a brand that strikes the perfect balance between casual dining and upscale experience. With proven systems, strong brand recognition, and an ever-expanding fan base, franchisees can expect both financial and personal fulfillment.

Top reasons to invest:

  • Chef-driven concept: A brand founded by an award-winning culinary family that adds credibility and creative flair.

  • High-demand market: Americans consume over 50 billion burgers per year — this is a profitable niche.

  • Premium brand positioning: Fresh ingredients, elevated menu, and trendy appeal attract diverse demographics.

  • Flexible formats: Opportunities for standalone restaurants, food-court models, and high-traffic urban concepts.

  • Strong digital and social media presence: Proven marketing engine that drives awareness and customer loyalty.


Background

Good Stuff Eatery was founded in 2008 in Washington, D.C., by Chef Spike Mendelsohn and the Mendelsohn family, whose shared passion for culinary excellence and hospitality shaped the brand’s foundation. Chef Spike, widely recognized from Top Chef and Iron Chef America, wanted to redefine the American burger experience by using farm-fresh ingredients, chef-inspired recipes, and a welcoming neighborhood vibe.

The first Good Stuff Eatery in Capitol Hill became an instant hit — drawing crowds, rave reviews, and even visits from high-profile guests including U.S. Presidents and celebrities. Customers loved the brand’s balance of comfort and quality, featuring its signature handcrafted burgers, hand-cut fries, and classic shakes made with care.

The overwhelming success of the flagship location inspired the brand’s expansion into franchising, giving other entrepreneurs the opportunity to share in its growing popularity. Over the years, Good Stuff Eatery has evolved into a chef-driven fast-casual franchise with a strong focus on sustainability, community engagement, and culinary integrity.

Today, Good Stuff Eatery operates approximately 8–10 locations across the United States and international markets, including Washington, D.C., Chicago, Maryland, and Virginia, as well as franchise units in the Middle East such as Saudi Arabia and Qatar. Each restaurant upholds the brand’s founding principles — delicious food, a friendly atmosphere, and an unwavering commitment to quality.

Industry Category: Fast-Casual / Gourmet Burger / Restaurant Franchise
Founded: 2008
Founders: Chef Spike Mendelsohn & The Mendelsohn Family
Headquarters: Washington, D.C., USA
Franchise Units: Approximately 8–10 (corporate and franchise-owned)
Ownership: Privately held, family-operated company

With its strong culinary identity, respected leadership, and proven business model, Good Stuff Eatery continues to expand strategically across the USA and beyond — appealing to both burger enthusiasts and investors seeking a trusted, high-quality franchise brand.


Support Training

Good Stuff Eatery provides a comprehensive franchise training and support program designed to ensure franchise owners thrive at every stage of their business journey.

1. Pre-Launch Support:

  • Site Selection Assistance: The corporate team helps identify high-traffic locations with optimal demographics and visibility.

  • Design & Construction Guidance: Access to approved architects, designers, and suppliers for efficient restaurant build-out.

  • Operational Setup: Detailed manuals, vendor partnerships, and menu preparation systems to streamline opening.

2. Training Programs:

  • Initial Training: 4–6 weeks of intensive hands-on and classroom training at headquarters and an operational store.

  • Manager & Staff Training: Structured onboarding to ensure consistent customer experience and brand standards.

  • Menu & Culinary Training: Instruction from the brand’s culinary team on food prep, kitchen operations, and service execution.

3. Marketing & Brand Support:

  • Pre-launch marketing plan, local area campaigns, and grand opening promotions.

  • Access to social media content, brand assets, and digital advertising templates.

  • Ongoing PR and influencer collaborations that boost visibility.

4. Ongoing Operational Support:

  • Regular business reviews, operational audits, and field visits.

  • Updated product innovations and menu launches from the culinary team.

  • Continuous support for recruitment, technology upgrades, and customer engagement initiatives.

Every franchisee is backed by an experienced corporate team that treats them as partners in the brand’s success.


Ideal Candidate

Good Stuff Eatery is looking for passionate entrepreneurs who share its vision for quality, hospitality, and community. Ideal candidates are hands-on operators or experienced investors who understand the restaurant business and are committed to excellence.

Ideal traits include:

  • Passion for food, people, and creating memorable dining experiences.

  • Background in hospitality, QSR, or retail management preferred but not mandatory.

  • Strong leadership and customer service mindset.

  • Ability to manage staff, marketing, and day-to-day operations effectively.

  • Financial capability to invest in a premium franchise model.


Investment Mindset:

Ideal for both owner-operators seeking to be directly involved and multi-unit investors looking to diversify with a high-performing, scalable brand.


Preferred Locations:

Good Stuff Eatery franchises thrive in high-traffic urban areas, suburban lifestyle centers, college towns, and tourist districts — places where people appreciate great food and social experiences.



Financial Detail

Starting a Good Stuff Eatery franchise involves a clear and strategic investment designed for long-term profitability.

Investment CategoryEstimated Cost (USD)
Initial Franchise Fee$35,000 – $45,000
Total Investment Range$450,000 – $900,000
Minimum Liquid Capital$150,000
Net Worth Requirement$500,000+
Royalty Fee6% of gross sales
Marketing Fund Contribution2% of gross sales
Franchise Term10 years (renewable)
Average Store Size1,800 – 2,500 sq. ft.
Expected ROI20–25% (based on performance and location)
Break-even PeriodTypically 18–30 months


Revenue Streams:

  • Dine-in sales

  • Takeout and delivery

  • Catering and event packages

  • Merchandise and branded retail products

Good Stuff Eatery’s efficient operations, strong margins, and loyal customer base make it a lucrative opportunity in the booming fast-casual sector.


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Good Stuff Eatery Opportunities

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