This is our international website

Grass!365 Opportunity

USA & CAN

Established

1998

Franchise Units

30

dollar

Minimum Investment

$120,000

dollar

Franchise Fee

$40,000

dollar

Total Investment Range

$200,000

Home Based

No

Description

Transform Outdoor Living with an Innovative Turf Franchise That’s Growing Across the U.S.

Grass!365 is one of America’s most recognized and respected brands in the synthetic turf and sports surface industry. The franchise offers premium artificial grass systems for residential, commercial, recreational, and athletic applications. From lush backyard lawns to professional-grade sports fields and putting greens, Grass!365 is redefining what outdoor living and performance surfaces can be.

With growing environmental awareness and water conservation needs, more homeowners, municipalities, schools, and businesses are turning to artificial turf solutions. Grass!365’s proprietary technologies deliver natural aesthetics, superior durability, and minimal maintenance — making it a leading choice in a billion-dollar industry.

As a franchisee, you’re not just selling turf — you’re offering innovation, sustainability, and long-term value to every client. Grass!365 combines cutting-edge product design with unmatched franchise support, giving entrepreneurs a proven business model backed by decades of experience in synthetic turf installation and manufacturing.

Why Invest in the Grass!365 Franchise?

Investing in a Grass!365 franchise means entering one of the fastest-growing sectors in home improvement and recreational infrastructure. Here’s why this franchise stands out:

  • Booming Industry Demand: The U.S. synthetic turf industry exceeds $3 billion annually and continues to expand across residential, sports, and municipal markets.

  • Eco-Friendly & Sustainable: Grass!365 products save millions of gallons of water annually, eliminate the need for harmful pesticides, and reduce maintenance costs — appealing to modern eco-conscious consumers.

  • Diverse Revenue Streams: Serve a wide client base — homeowners, schools, sports facilities, commercial developers, golf courses, playgrounds, and municipalities.

  • Turnkey Business Model: From proprietary installation systems to advanced CRM and marketing tools, Grass!365 has perfected an operational system that new franchisees can easily follow.

  • Strong Brand Reputation: Grass!365 is known nationwide for exceptional quality, integrity, and service, earning trust through consistency and innovation.

  • Scalable Growth: Start local, then expand to multiple territories as you build your team and reputation.


Background

Grass!365 was founded in 1998 by Stanley J. Rutland, a visionary entrepreneur who saw the potential of synthetic turf long before it became a mainstream solution. Headquartered in Atlanta, Georgia, the company was built on the idea that artificial grass could offer homeowners, businesses, and sports facilities a sustainable and high-performance alternative to natural lawns.


Over the past two decades, Grass!365 has evolved from a regional installation company into a national leader in the synthetic turf industry, recognized for its innovation, reliability, and commitment to quality. The brand has introduced exclusive proprietary technologies such as advanced drainage systems, non-toxic materials, and superior UV-resistant fibers — ensuring that every installation performs year-round under the most demanding conditions.


Grass!365’s journey has been defined by a strong focus on environmental sustainability and customer satisfaction. The company was among the early adopters of eco-friendly turf solutions designed to conserve water, reduce maintenance costs, and eliminate harmful chemicals used in lawn care. This mission-driven approach quickly attracted partnerships with schools, municipalities, golf courses, developers, and private homeowners seeking long-lasting, beautiful, and maintenance-free landscapes.


By the 2010s, Grass!365 transitioned into a franchise system to meet growing demand across the United States. This move allowed entrepreneurs nationwide to leverage the brand’s proven business model, technical expertise, and supplier relationships. Today, Grass!365 has over 30 franchise units operating in various states, from Texas to Florida and California to New York — each serving local communities while maintaining the same high standards of craftsmanship and customer service.


The company continues to be privately owned and operated, maintaining its headquarters in Georgia, where its leadership team oversees product innovation, franchise development, and training operations. The brand operates within the Home Improvement and Green Industry sectors, catering to the increasing demand for artificial turf solutions in residential, commercial, and sports applications.


Grass!365’s longevity and success are driven by its commitment to constant innovation, integrity, and performance excellence — making it not just a product provider, but a trusted partner in building sustainable outdoor environments that look stunning 365 days a year.



Support Training

Grass!365 takes franchise support seriously, ensuring every new partner is equipped to succeed.

Pre-Launch Support:

  • Comprehensive onboarding program covering site selection, territory analysis, and business planning.

  • Assistance with business setup, vendor connections, and access to exclusive supplier pricing.

  • Initial marketing campaign setup including digital ads, local SEO, and lead generation templates.

Operational Training:

  • A multi-day in-person training program at corporate headquarters to cover product knowledge, installation techniques, safety, and project management.

  • Hands-on field training to gain practical experience in turf installation and customer engagement.

  • Access to the proprietary “365 System” installation method for consistent quality and efficiency.

Marketing & Sales Support:

  • Professionally designed marketing materials and digital toolkits to promote services locally.

  • Ongoing marketing campaigns through social media, Google Ads, and local partnerships.

  • National brand awareness initiatives that drive leads directly to franchise territories.

Ongoing Support:

  • Continuous access to a corporate support team for technical, operational, and business growth guidance.

  • Regular webinars, refresher training, and an online learning portal.

  • Annual franchise conferences for networking, innovation updates, and strategic planning.

Grass!365 ensures franchisees never feel alone — you’re backed by decades of field-tested experience and a corporate team committed to helping you scale your business effectively.


Ideal Candidate

Grass!365 is perfect for entrepreneurs who enjoy outdoor work, hands-on management, and relationship-driven business growth.

Ideal candidates include:

  • Individuals with backgrounds in construction, landscaping, home improvement, or sales.

  • Investors seeking a semi-absentee model with trained crews handling installation.

  • Community-oriented business owners passionate about sustainability and beautifying local neighborhoods.

  • Franchisees who value high profit margins, repeat business, and long-term client relationships.

Personal Qualities:

  • Strong leadership and customer service skills.

  • A proactive approach to marketing and lead generation.

  • Willingness to follow a proven business model and uphold brand standards.

  • Financial stability and readiness to invest in growth.

Grass!365 franchisees thrive when they combine entrepreneurial drive with a commitment to quality and community service.


Financial Detail

Financial AspectEstimated Range (USD)
Total Investment Required$120,000 – $200,000
Minimum Liquid Capital$75,000
Franchise Fee$40,000
Royalty Fee6% of gross sales
Marketing Fee2% of gross sales (national and local)
Working Capital$25,000 – $40,000
Infrastructure & Equipment Cost$35,000 – $60,000
Marketing Budget (Initial)$10,000 – $20,000
Expected ROI25% – 35% (typically within first 2 years)
Break-Even Time12 – 18 months
Franchise Units (Approx.)30+ across the USA


Grass!365 franchisees benefit from a low-overhead, mobile business model that eliminates the need for retail storefronts or heavy inventory. This structure enhances profitability and scalability across multiple territories.


Revenue Streams include:

  • Residential turf installations

  • Commercial landscaping projects

  • Sports fields and recreational surfaces

  • Putting greens and golf course installations

  • Playground and school turf systems

  • Maintenance and upgrades for existing turf



This site is protected by Google reCAPTCHA