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Home > Franchise For Sale > Coffee, Bakery & Dessert Franchise > Greenberry’s Coffee & Tea Company Opportunity

Greenberry’s Coffee & Tea Company Opportunity

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USA & CAN

Established

1992

Franchise Units

30

dollar

Minimum Investment

$250,000

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$450,000

Home Based

No

Description

Greenberry’s Coffee & Tea Company is one of America’s most authentic and community-driven coffeehouse brands, serving handcrafted beverages and freshly roasted coffee since 1992. Known for its warm, inviting atmosphere and premium coffee blends sourced from the finest beans across the globe, Greenberry’s has built a loyal following of coffee lovers who value quality, consistency, and genuine hospitality.

With a foundation rooted in Charlottesville, Virginia, the brand has expanded steadily through a proven franchise model that combines local connection with world-class operational systems. Every Greenberry’s café reflects the spirit of its neighborhood — offering customers more than just coffee, but a sense of belonging and comfort.

The Greenberry’s franchise opportunity allows entrepreneurs to own a respected brand in the booming specialty coffee industry — a sector valued at over $50 billion in the United States. The company’s approachable business model, high-quality products, and comprehensive franchise support make it a top choice for aspiring business owners seeking long-term growth, stability, and a lifestyle business that thrives on community relationships.

Why Invest in This Franchise?

Investing in a Greenberry’s Coffee & Tea Company franchise means joining a brand that combines tradition, taste, and trust.

Key Reasons to Invest:

  1. Established Reputation: With over three decades of excellence, Greenberry’s has earned its reputation as a pioneer in premium coffee retailing in the U.S.

  2. Growing Market Demand: Coffee consumption in the U.S. continues to rise year after year. Specialty coffee remains one of the fastest-growing categories, offering high margins and repeat business.

  3. Unique Brand Positioning: Unlike corporate coffee chains, Greenberry’s focuses on personal connections, small-batch roasting, and exceptional quality — appealing to modern consumers seeking authenticity.

  4. Comprehensive Support: From location selection to grand opening, franchisees receive step-by-step training and ongoing business guidance.

  5. Flexible Formats: The franchise model adapts to a variety of locations, including downtown areas, college towns, suburban centers, and high-traffic malls.

  6. Strong Unit Economics: Multiple revenue streams — including espresso drinks, teas, bakery items, sandwiches, and retail coffee beans — maximize profitability and customer loyalty.


Background

Established Year: 1992
Founders: Sean and Roxanne Simmons
Headquarters: Charlottesville, Virginia, USA
Industry: Food & Beverage – Coffeehouse / Café Franchise
Franchise Units: Over 30 locations across the U.S. and internationally (including Japan and Saudi Arabia)

The Greenberry’s story began in 1992 when founder Sean Simmons decided to bring the high-quality coffee culture he had experienced abroad back home to Virginia. From the very beginning, Greenberry’s focused on sourcing the best beans, roasting them locally in small batches, and serving every cup with care.

Over the years, the brand expanded from a single café in Charlottesville to a recognized name across the United States and abroad. Each Greenberry’s café maintains the company’s mission of “Craft, Community, and Consistency.” Its expansion strategy prioritizes quality over quantity, ensuring every franchise maintains the same exceptional standards that built its legacy.

Today, Greenberry’s Coffee & Tea Company continues to evolve, offering franchisees the opportunity to enter a timeless industry with a modern edge — where artisan coffee meets professional franchise management.


Support Training

Greenberry’s Coffee & Tea Company ensures every franchise owner receives full-scale guidance and support to establish and grow a successful coffeehouse.

Pre-Launch Support:

  • Site Selection Assistance: The corporate team helps identify and evaluate prime retail locations based on traffic patterns, demographics, and competition.

  • Store Design & Construction: Comprehensive layout and interior design guidance to reflect the signature Greenberry’s café aesthetic — cozy, modern, and community-oriented.

  • Equipment & Vendor Setup: Detailed assistance with equipment ordering, supplier coordination, and logistics to ensure smooth setup and opening.

Training Programs:

  • Comprehensive Franchise Training: A multi-week training program at Greenberry’s headquarters in Charlottesville covers all aspects of café operations, including product preparation, management, and customer service.

  • On-Site Opening Support: Corporate trainers assist franchisees and staff during the opening phase to ensure smooth operations and consistent brand standards.

  • Operational Manuals & Resources: Franchisees receive detailed manuals outlining every procedure — from brewing and food prep to HR, inventory, and financial management.

Ongoing Support:

  • Marketing & Branding: The brand provides ongoing marketing support including local advertising strategies, seasonal promotions, social media assets, and PR initiatives.

  • Product Innovation: Franchisees gain access to new product introductions, limited-edition blends, and exclusive retail offerings.

  • Field Operations Support: Regular business reviews and in-person visits by support representatives ensure consistent quality and growth.

Greenberry’s believes that franchise success comes from teamwork — the franchisor’s systems combined with the franchisee’s local passion.


Ideal Candidate

Greenberry’s Coffee & Tea Company seeks franchise partners who are passionate about hospitality, quality, and community engagement. Ideal franchisees may not need direct experience in the food or coffee industry but must demonstrate strong leadership, business management skills, and a customer-first mindset.

Preferred Candidate Traits:

  • Passionate about premium coffee, tea, and building relationships within the community.

  • Prior experience in management, retail, or hospitality is a plus.

  • Entrepreneurial mindset with strong communication and leadership abilities.

  • Financial capability to invest and sustain operations through the initial growth phase.

  • Commitment to maintaining Greenberry’s brand values and operational standards.

  • Interest in single or multi-unit development in select U.S. territories.

Ideal Locations:
Urban centers, college towns, suburban communities, and mixed-use developments — anywhere people gather to connect, relax, or work.


Financial Detail

Greenberry’s Coffee & Tea Company offers a low-barrier entry into the specialty coffee market with competitive franchise costs and strong return potential.

Investment CategoryEstimated Cost (USD)
Initial Franchise Fee$30,000 – $40,000
Total Investment Required$250,000 – $450,000
Minimum Liquid Capital$100,000
Royalty Fee6% of gross sales
Marketing/Brand Fund2% of gross sales
Working Capital$25,000 – $50,000
Expected ROI2 – 3 years
Break-Even PointTypically within 18–24 months
Franchise Units (Approx.)30+ and expanding across USA & international markets


Revenue Streams:

  • Beverage sales (coffee, espresso, tea, specialty drinks)

  • Bakery and café food items

  • Retail sales (coffee beans, merchandise, branded products)

  • Catering and community events

Greenberry’s offers a business model with scalability — franchisees can start with one café and grow into multi-unit ownership under an established brand.


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Greenberry’s Coffee & Tea Company Opportunity

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