2007
5
$160,900
$59,500
$287,060
No
GreenLight Mobility is a pioneering franchise dedicated to enhancing the lives of individuals facing mobility challenges by providing tailored home modification solutions. Founded by Karen and Gregg Frank, licensed Occupational and Physical Therapists, the company began as Back Home Safely in 2007, offering expert assessments and modifications to ensure safety and accessibility in the home environment. In 2016, recognizing the growing demand for such services, they expanded their mission nationally by establishing the GreenLight Mobility franchise. The franchise empowers entrepreneurs to make a meaningful impact in their communities while building a sustainable business.
Growing Market Demand: With the aging U.S. population, the need for home modifications is escalating. Approximately 16 million seniors report having at least one disability, and this number is projected to increase significantly in the coming decades. GreenLight Mobility addresses this pressing need by offering solutions that enable individuals to remain in their homes safely and independently.
Proven Business Model: The franchise is built upon a successful blueprint developed over years of hands-on experience. Franchisees benefit from a comprehensive support system, including training, marketing, and operational guidance, ensuring a higher likelihood of success.
Low Overhead Costs: Unlike traditional businesses, GreenLight Mobility operates with minimal inventory and can be managed from a home office with a small warehouse, reducing initial investment and operational expenses.
Fulfillment and Impact: This franchise offers more than just financial rewards; it provides the opportunity to make a tangible difference in people's lives, offering a sense of purpose and community connection.
Established: 2007 (Back Home Safely), 2016 (GreenLight Mobility Franchise)
Founders: Karen and Gregg Frank, both licensed Occupational and Physical Therapists, bring over 17 years of experience in healthcare and home modifications.
Franchise Units: As of 2025, GreenLight Mobility operates 5 franchise units, with plans for expansion across the United States.
Corporate Headquarters: 111 Canfield Ave., Unit B-10, Randolph, NJ 07869
Industry: Health & Wellness, Home Services, Senior Care
Ownership: Privately held by the founding team, with a focus on ethical business practices and community impact.
GreenLight Mobility offers a robust support and training program to ensure franchisee success:
Initial Training: A comprehensive 10-day program covering operations, marketing, financial reporting, and product/service offerings.
Technical Training: A 2-day hands-on session focusing on the technical aspects of home modifications, including installation techniques and safety protocols.
Vendor Training: Collaboration with approved vendors, such as Harmar, to provide specialized training on equipment and products.
Ongoing Support: Continuous assistance in marketing, operations, and business development to adapt to market changes and ensure sustained growth.
Community Engagement: Opportunities to participate in local outreach programs and build relationships with healthcare professionals and community organizations.
The ideal franchisee for GreenLight Mobility is someone who combines business acumen with a strong desire to make a positive impact in their community. This franchise is best suited for individuals who are passionate about helping people maintain independence and safety in their homes. The profile includes the following characteristics:
Healthcare or Related Background (Preferred but Not Required)
Occupational Therapists, Physical Therapists, rehabilitation specialists, or individuals with experience in senior care or home modification industries will have a natural advantage.
Knowledge of mobility challenges, adaptive equipment, and home safety solutions enhances credibility with clients and referral partners.
Entrepreneurial Spirit
Motivated, self-driven, and capable of managing a business independently.
Strong decision-making skills and the ability to take initiative in building and growing the franchise in their local market.
Business & Management Skills
Comfortable overseeing daily operations, client relations, and vendor partnerships.
Ability to manage a small team or coordinate installation professionals effectively.
Financial Capability
Must meet minimum liquid capital and net worth requirements to ensure smooth startup and initial operations.
Comfortable investing in marketing, operational infrastructure, and inventory as needed.
Community-Focused & Service-Oriented
Passionate about making a tangible difference in people’s lives.
Ability to network with local healthcare providers, senior living facilities, and community organizations to build referral channels.
Commitment to Growth & Learning
Willing to engage in ongoing training, adapt to new market trends, and implement best practices provided by the franchisor.
Open to continuous improvement in operational efficiency, customer service, and technical knowledge.
Location Preference
Ideally positioned in areas with a high senior population or regions where home modification services are in demand.
Franchisees should have the ability to travel locally to client homes for assessments, installations, and follow-up services.
| Category | Details |
|---|---|
| Initial Franchise Fee | $59,500 |
| Total Initial Investment | $160,900 – $287,060 |
| Royalty Fee | 7% of gross sales |
| Advertising Fee | 2% of gross sales |
| Net Worth Requirement | $350,000 |
| Liquid Capital Requirement | $150,000 |
| Franchise Term | 10 years (renewable) |
| Break-even Time | 12–18 months (average) |
| Revenue Streams | Home assessments, adaptive equipment sales (stair lifts, ramps, grab bars), installation services, ongoing maintenance contracts |
| Infrastructure/Setup Costs | Office space, minimal warehouse, tools & equipment, company vehicle (if applicable) |
| Marketing Budget | Local marketing campaigns, digital marketing, referral programs, community outreach |
| Expected ROI | Varies by market; typical ROI achievable within 2–3 years depending on franchisee performance and market demand |
