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Grumps Burgers Opportunity

USA & CAN

Established

2002

Franchise Units

6

dollar

Minimum Investment

$350,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$750,000

Home Based

No

Description

Grumps Burgers is more than just another burger joint — it’s a Texas tradition built on big flavor, laid-back fun, and genuine hospitality. Founded in Granbury, Texas, this family-friendly burger franchise has become a beloved destination for locals and travelers alike. The brand is famous for its juicy handcrafted burgers, ice-cold beer, and relaxed atmosphere that celebrates the heart of Texas.

Unlike typical fast-food burger chains, Grumps Burgers combines quality ingredients with a casual dining experience that feels authentic and approachable. From its ranch-inspired interiors to its made-to-order menu, every Grumps restaurant delivers a unique balance of Southern charm and modern operational efficiency.

As the American burger market continues to thrive, Grumps Burgers stands out as a strong franchise opportunity that blends proven systems with local ownership passion. The franchise appeals to entrepreneurs who want to serve exceptional food while building a business that becomes part of the local community.


Why Invest in this Franchise?

  1. Proven Concept with Loyal Following: Grumps Burgers has built a powerful local fan base through years of quality service, consistent flavors, and a down-to-earth dining experience.

  2. Strong Market Positioning: With its roots in Texas, the brand captures both the nostalgic charm of a small-town burger joint and the scalability of a modern restaurant concept.

  3. Growing Industry Demand: The U.S. burger industry is valued at over $140 billion annually, with steady growth in gourmet and casual burger concepts — exactly where Grumps Burgers excels.

  4. Efficient Operations: Designed for simplicity, Grumps Burgers offers streamlined kitchen operations and flexible store layouts that make it easier to manage and scale.

  5. Community-Centered Brand: Each Grumps Burgers location becomes a local landmark — known for hosting community events, supporting local causes, and offering a warm, familiar environment that drives repeat business.

  6. Comprehensive Training and Support: Franchisees benefit from extensive pre-opening assistance, hands-on operational training, and continuous marketing support from a seasoned team.


Background

Grumps Burgers was founded in 2002 in Granbury, Texas, by Jim and Mary Clark, a husband-and-wife duo with a shared passion for authentic, made-from-scratch burgers and a welcoming community atmosphere. What began as a single local burger joint quickly grew into one of Central Texas’s most recognized casual dining concepts — a place where good food, cold beer, and friendly faces come together under one roof.

The Clarks’ mission was simple: to create a burger restaurant that felt like home, where guests could relax, laugh, and enjoy a great meal without pretense. Their commitment to freshness, flavor, and fun became the cornerstone of the Grumps Burgers identity. Over time, word spread beyond Granbury, and demand from nearby towns led to steady expansion.

Today, Grumps Burgers operates over six locations across Texas, including Granbury, Stephenville, Cleburne, Abilene, Burleson, and Weatherford. The brand has earned a loyal following for its Texas-sized burgers, hand-cut fries, hearty chili, and ice-cold beer — all served in a warm, rustic setting that captures the true spirit of the Lone Star State.

The company’s success lies in its consistent focus on quality and community. Each Grumps Burgers location is designed to feel like a neighborhood hangout, complete with friendly staff, local décor, and a casual, family-friendly vibe. The franchise’s approachable model allows entrepreneurs to join a brand that’s both authentic and scalable, appealing to a wide range of demographics from families to college students and local professionals.

Operating in the fast-casual and casual dining segment of the restaurant franchise industry, Grumps Burgers occupies a sweet spot between fast food convenience and sit-down dining experience. Its menu variety, operational efficiency, and strong brand personality make it a standout concept for franchise investors looking to tap into America’s love affair with handcrafted burgers.

Franchise Snapshot:

  • Brand Name: Grumps Burgers

  • Founded: 2002

  • Founders: Jim & Mary Clark

  • Headquarters: Granbury, Texas

  • Franchise Units: 6+ (Texas-based)

  • Industry Category: Restaurant / Fast-Casual Dining

  • Ownership: Privately held, founder-led brand

  • Market Presence: Strong regional recognition across Texas with active franchise expansion plans in the Southern and Midwest USA

Grumps Burgers continues to grow strategically, welcoming franchise partners who share its values — authenticity, consistency, and community connection. With over two decades of operational excellence and a proven franchise model, the brand is positioned for sustained growth and national recognition.


Support Training

Grumps Burgers offers a comprehensive franchise support system designed to prepare owners for long-term success — even those without prior restaurant experience.

Pre-Launch Support:

  • Site Selection Assistance: Help in identifying high-traffic, visibility-rich locations ideal for the Grumps concept.

  • Design & Build-Out Guidance: Assistance with restaurant layout, equipment sourcing, and branding elements to ensure consistency with brand standards.

  • Pre-Opening Marketing Plan: Customized local marketing strategies to create buzz before the grand opening.

Operational Training:

  • Intensive Training Program: Franchisees and key staff undergo detailed training covering food preparation, kitchen management, safety, and customer service excellence.

  • Operational Manual & Systems: Access to comprehensive guides, POS systems, and inventory management processes.

Marketing & Brand Support:

  • Local Marketing Playbook: Proven strategies for community engagement, digital marketing, and social media outreach.

  • National Branding Initiatives: Inclusion in brand-wide campaigns and promotional activities.

Ongoing Assistance:

  • Regular Business Reviews: Continuous performance analysis and business coaching from the franchise support team.

  • Supplier Partnerships: Access to negotiated vendor relationships that ensure consistent quality and cost control.

  • Innovation Updates: Regular menu enhancements and operational innovations to stay ahead of market trends.


Ideal Candidate

Grumps Burgers seeks franchisees who are passionate about good food, great service, and community connection. The ideal franchise partner isn’t just an investor but a hands-on operator who embodies the brand’s warm, local spirit.

The Ideal Candidate:

  • Has strong business or management experience — preferably in hospitality, retail, or food service.

  • Is passionate about community-driven business ownership.

  • Has a strong work ethic and the drive to deliver a memorable guest experience.

  • Possesses excellent people skills and leadership ability.

  • Has access to sufficient capital to invest and sustain early-stage operations.

  • Prefers locations in suburban or mid-sized markets with high foot traffic and family demographics.

This franchise is perfect for entrepreneurs who value relationships, want to build something meaningful in their community, and are looking for a brand that combines fun, food, and financial growth.


Financial Detail

CategoryEstimated Cost (USD)
Total Investment Required$350,000 – $750,000
Minimum Liquid Capital$150,000
Franchise Fee$35,000
Royalty Fee5% of gross sales
Marketing/Advertising Fee2% of gross sales
Working Capital$50,000 – $100,000
Build-Out & Equipment$200,000 – $400,000
Initial Marketing Budget$15,000 – $25,000
Average Unit Size2,500 – 3,500 sq. ft.
Expected ROI18% – 25% annually (average)
Estimated Break-Even Period18 – 24 months
Revenue StreamsDine-in, takeout, catering, branded merchandise, alcohol sales (where permitted)


With moderate startup costs compared to full-service restaurants, Grumps Burgers offers a strong balance between affordability and long-term profitability. The franchise’s scalable model allows for both single-unit and multi-unit ownership opportunities.



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