2011
3
$175,000
$40,000
$350,000
No
Hapa Yoga & Fitness is redefining the wellness and fitness experience in America through a holistic blend of yoga, fitness, and family-centered wellness programs. Built on the belief that health is a lifestyle, not a trend, Hapa Yoga brings together the balance of yoga with the intensity of fitness training—creating a studio that caters to every age, every body type, and every goal.
Founded in sunny San Diego, California, Hapa Yoga & Fitness has become a community cornerstone for people seeking both physical transformation and mental rejuvenation. Its unique business model merges multiple revenue streams: yoga, barre, Pilates, HIIT, boot camps, childcare, and wellness workshops—all under one brand. This combination gives franchise owners the power to attract a diverse client base while promoting long-term member retention.
In an age where wellness and fitness are booming industries, Hapa Yoga & Fitness stands out as a lifestyle-driven, inclusive, and results-focused concept that thrives in suburban and urban markets alike. The brand has positioned itself as a modern, profitable, and socially conscious business opportunity—ideal for entrepreneurs who want to invest in something meaningful while achieving financial freedom.
The Hapa Yoga & Fitness franchise opportunity goes beyond owning a gym or yoga studio—it’s about creating a wellness hub where community, health, and sustainability meet profitability.
Here’s why investors across the United States are gravitating toward this franchise model:
Booming Industry: The U.S. fitness and wellness sector is projected to exceed $40 billion, with yoga and boutique fitness being two of the fastest-growing subcategories.
Multi-Stream Revenue Model: Earn income through memberships, drop-in classes, retail merchandise, private training, wellness workshops, and childcare services.
Strong Brand Identity: Hapa Yoga’s fusion concept bridges traditional yoga with modern fitness—appealing to both spiritual seekers and fitness enthusiasts.
Community-Oriented Concept: Classes, events, and programs create a loyal membership base and increase retention rates.
Comprehensive Franchise System: Every franchisee benefits from a tested business model, operational guidance, and continuous innovation to stay ahead in the competitive wellness space.
Brand Name: Hapa Yoga & Fitness
Industry: Health, Wellness, and Boutique Fitness
Founded: 2011
Headquarters: San Diego, California, USA
Founder: Mandy Johnson
Current Ownership: Privately owned and operated by the founding leadership team
Franchise Launch: 2020 (official franchise model introduced)
Franchise Units: Approximately 3 U.S. locations (1 franchised, 2 company-owned as of 2025)
Market Presence: Primarily in Southern California, with ongoing franchise expansion across the United States
Brand Journey:
Hapa Yoga & Fitness began in 2011 with a vision to create a wellness community that seamlessly blends yoga, fitness, and family-friendly services under one roof. Founder Mandy Johnson, a passionate yoga instructor and fitness advocate, recognized a gap in the market for studios that offered both intensity and balance—spaces where members could build strength, flexibility, and mindfulness while still being part of a welcoming, inclusive environment.
Starting with one studio in San Diego, the brand quickly attracted attention for its innovative fusion classes that combined traditional yoga, strength training, barre, Pilates, and HIIT. Its family-oriented features, such as on-site childcare, made it a standout in the fitness landscape, appealing especially to working parents seeking holistic health solutions.
Over the years, Hapa Yoga & Fitness evolved from a local studio into a multi-location wellness brand, emphasizing not just physical fitness but also mental clarity and community connection. By 2020, with proven success and a loyal membership base, the company expanded into franchising to share its model with like-minded entrepreneurs across the U.S.
Market Positioning:
Hapa Yoga & Fitness occupies a powerful niche between traditional yoga studios and full-service gyms, appealing to the fast-growing boutique fitness sector. Its diverse program lineup allows franchisees to serve multiple demographics—young professionals, parents, seniors, and fitness enthusiasts alike—while promoting long-term membership retention.
With the U.S. yoga and boutique fitness market valued at over $12 billion annually, Hapa Yoga & Fitness positions itself as a modern, lifestyle-driven brand offering a balanced mix of profitability, purpose, and community impact.
Hapa Yoga & Fitness provides an extensive support system to ensure each franchisee has the tools and knowledge to run a successful business.
Pre-Launch Support:
Site Selection Assistance: Help identifying and securing high-visibility locations in fitness-driven communities.
Studio Design & Setup: Guidance on layout, interior design, branding elements, and studio equipment procurement.
Initial Training: Intensive business, operations, and instructor training at Hapa Yoga headquarters.
Operational Support:
Standard Operating Procedures: A complete manual covering everything from scheduling and customer service to safety and class management.
Instructor Recruitment & Training: Assistance with recruiting certified yoga and fitness trainers, along with ongoing staff education.
Technology Integration: POS systems, booking apps, and customer management software setup.
Marketing & Sales Support:
Grand Opening Campaigns: Digital marketing, PR support, and social media content to create local buzz.
Local Marketing Toolkit: Templates, campaigns, and social media assets for brand consistency.
National Branding: Continued exposure through brand-wide digital platforms and collaborations.
Ongoing Support:
Business Coaching: Regular check-ins with the corporate team to discuss performance, goals, and community engagement.
Innovation Updates: New class types, fitness trends, and wellness products added regularly to keep your studio relevant.
Annual Franchisee Summit: Training, networking, and growth workshops for all franchise owners.
Hapa Yoga & Fitness seeks entrepreneurs who are passionate about wellness, community building, and personal development. You don’t have to be a yoga instructor to own a Hapa Yoga studio—but you do need leadership skills, business drive, and a commitment to health and fitness.
The ideal franchisee:
Has a background in business, sales, or fitness management (helpful but not mandatory).
Is passionate about wellness, healthy living, and empowering others.
Possesses strong people and communication skills to lead a motivated team.
Can invest financially and dedicate time to community engagement.
Prefers operating in suburban or urban areas with middle-to-high income demographics and a health-conscious population.
This opportunity suits both owner-operators who want to immerse themselves in the studio culture and semi-absentee investors who wish to manage multiple units.
Investing in a Hapa Yoga & Fitness franchise offers an accessible entry point into the booming boutique fitness market. Below is a general financial overview (figures may vary by territory and size):
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $175,000 – $350,000 |
| Minimum Initial Investment | $175,000 |
| Franchise Fee | $40,000 |
| Studio Build-Out & Equipment | $100,000 – $200,000 |
| Marketing & Grand Opening Budget | $15,000 – $25,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fees | 6% of gross sales |
| Brand Fund Contribution | 2% of gross sales |
| Average ROI | Within 2–3 years |
| Break-Even Point | Typically within 18–24 months |
| Potential Revenue Streams | Memberships, class packages, private sessions, childcare, workshops, wellness retail |
With a growing U.S. demand for boutique fitness and holistic wellness, Hapa Yoga & Fitness offers strong scalability, recurring revenue, and long-term brand equity.
