2017
2
$164,200
$29,500
$368,800
No
Belfort Fitness Lifestyle (BFL) is a dynamic boutique fitness brand founded by two-time MMA World Champion Vitor Belfort. Established in 2017 in Coconut Creek, Florida, BFL offers a high-intensity, heart rate-based interval training system that blends strength training, low-impact cardio, and boxing/kickboxing exercises. Designed to burn between 500 to 1,000 calories per session, BFL caters to all fitness levels, fostering a supportive and goal-oriented community. With a growing demand for personalized fitness experiences, BFL presents a compelling franchise opportunity for entrepreneurs seeking to invest in the thriving health and wellness industry.
Proven Fitness Model: BFL's unique workout system combines strength training, low-impact cardio, and boxing/kickboxing, providing a comprehensive fitness experience that delivers results.
Celebrity Endorsement: Founded by Vitor Belfort, a renowned figure in the fitness and sports community, BFL leverages his personal brand to attract members and enhance credibility.
High-Intensity Workouts: Members can burn between 500 to 1,000 calories per session, promoting weight loss, muscle toning, and overall fitness.
Supportive Community: BFL fosters a culture where members compete only against themselves, cultivating a supportive environment that encourages personal growth and achievement.
Scalable Business Model: With a flexible studio layout ranging from 2,000 to 2,500 sq. ft., BFL offers scalability to suit various market sizes and locations.
1. Established Year:
Belfort Fitness Lifestyle was founded in 2017 by two-time MMA World Champion Vitor Belfort in Coconut Creek, Florida. The brand was created to bring high-intensity, heart rate-based interval training to fitness enthusiasts while providing a motivating and results-driven environment.
2. Founders:
Vitor Belfort – A globally recognized professional MMA fighter and sports personality, leveraging his personal brand to attract fitness enthusiasts and build credibility in the fitness industry.
The brand’s vision is focused on combining professional athletic principles with accessible fitness programs for all levels.
3. Brand Journey & Company History:
Started with a single location in Coconut Creek, FL, offering a unique training system blending strength training, low-impact cardio, boxing, and kickboxing exercises.
Rapidly gained attention due to the celebrity backing, unique workout methodology, and strong community-driven environment.
Expanded to two locations in Florida: Coconut Creek and Boca Raton, providing a proven model for franchise expansion.
Focused on creating a boutique studio experience with a personalized fitness approach, catering to members’ diverse goals.
4. Ownership Structure:
Belfort Fitness Lifestyle is privately owned and operated under the direct guidance of Vitor Belfort, maintaining quality and brand integrity.
5. Market Presence in the USA:
Currently, BFL operates two studios in Florida.
Actively expanding and offering franchise opportunities across the United States.
Positioned in the fitness and wellness industry, specifically in boutique high-intensity interval training (HIIT), which is one of the fastest-growing segments in the gym market.
6. Industry Category:
Fitness and Gym Franchise – Boutique studios with high-intensity, heart-rate-based workouts.
Focuses on providing measurable results, including calorie burn of 500–1,000 per session, promoting weight loss, strength gain, and overall fitness improvement.
7. Other Information:
Emphasis on community-driven fitness, where members compete with themselves rather than each other.
Strong brand identity supported by celebrity endorsement, innovative fitness technology (heart rate monitors), and a scientifically designed workout system.
Designed for scalability and flexibility, with studio layouts ranging from 2,000–2,500 sq. ft., making it suitable for various urban and suburban markets.
BFL offers comprehensive support and training to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design tailored to the BFL brand.
Initial Training: A 60-hour training program comprising 36 hours of classroom instruction and 24 hours of on-the-job training, covering operational procedures, fitness programming, and customer service.
Ongoing Operational Support: Continuous guidance on studio management, staff training, and performance optimization.
Marketing Support: Access to branded marketing materials, social media strategies, and promotional campaigns to drive membership and brand awareness.
Technology Integration: Utilization of heart rate monitor technology and the 5 Heart Rate Zone Training method to enhance workout effectiveness and member engagement.
The ideal BFL franchisee is someone who not only has the financial capability to invest in a boutique fitness franchise but also possesses the passion, skills, and mindset to run a successful fitness business. Key traits include:
Passion for Fitness and Wellness:
The franchisee should have a genuine interest in health, fitness, and wellness.
A personal commitment to promoting a healthy lifestyle ensures authenticity when engaging with members and motivates the team.
Experience in fitness, sports, or personal training is a strong advantage, though not mandatory.
Entrepreneurial Mindset:
Strong business acumen and leadership skills are crucial to manage operations, staff, and marketing effectively.
Ability to set goals, track performance metrics, and make data-driven decisions to optimize studio growth.
Community-Oriented Approach:
BFL emphasizes a supportive and motivating environment where members feel part of a fitness community.
Franchisees should value relationship-building and create a welcoming atmosphere to foster member retention and referrals.
Financial Stability and Investment Capability:
Able to meet the initial investment range of $164,200 to $368,800 and cover working capital, infrastructure, and marketing budgets.
Comfortable with ongoing royalty fees (6%) and advertising contributions (2%), ensuring sustainable operations.
Operational Commitment:
Willingness to dedicate time and effort to learning the BFL fitness system and operational procedures.
Ability to supervise staff, maintain equipment, manage class schedules, and ensure high service standards.
Growth-Oriented and Location Savvy:
Ideally located in a market with demand for boutique fitness studios.
Open to identifying and targeting underserved areas or communities that will benefit from BFL’s unique high-intensity, heart rate-based training.
Customer-Centric Attitude:
Focus on member satisfaction, engagement, and retention.
Ability to handle client feedback constructively and implement improvements for enhanced member experience.
| Financial Parameter | Details (USD) |
|---|---|
| Franchise Fee | $29,500 |
| Minimum Investment Required | $164,200 |
| Total Investment Range | $164,200 – $368,800 |
| Working Capital | $20,000 – $30,000 |
| Royalty Fee | 6% of gross revenue |
| Advertising/Marketing Fee | 2% of gross revenue |
| Studio Size | 2,000 – 2,500 sq. ft. |
| Infrastructure/Build-Out Cost | Included in total investment (varies by location) |
| Expected ROI | Varies by location, operational efficiency |
| Break-Even Time | 12 – 24 months |
| Revenue Streams | Membership fees, personal training, merchandise sales, corporate wellness programs |
