1888
130
$80,000
$25,000
$250,000
No
Harcourts is one of the most respected and globally recognized real estate franchise brands, known for its strong heritage, innovative systems, and people-first approach. Originating from New Zealand and now with a thriving presence in the USA, Harcourts brings more than 135 years of real estate expertise to entrepreneurs seeking a trusted name in property services. The franchise operates across residential sales, commercial leasing, property management, and luxury auctions—offering multiple revenue streams for franchisees who want to grow within a high-demand sector.
Harcourts is not just another real estate company; it’s a community built on trust, integrity, and results. The brand’s global footprint spans over 10 countries, with thousands of agents who represent excellence and professionalism. In the United States, Harcourts North America has rapidly expanded across states like California, Oregon, Nevada, and Washington, setting new benchmarks in service quality and client satisfaction.
Harcourts stands apart for its distinctive “Harcourts Auction Platform”, a transparent property selling process that delivers faster, more competitive results. Combined with cutting-edge technology, marketing tools, and comprehensive franchise support, Harcourts offers one of the most balanced and profitable franchise models in the real estate industry today.
Why Invest in a Harcourts Franchise?
Investing in a Harcourts franchise means joining a century-old brand that understands both people and property. Unlike independent brokerages that often struggle with branding and support, Harcourts provides a fully integrated business system that includes marketing, training, and technology tools designed for consistent performance and growth.
Key reasons to invest include:
Global Brand Recognition: Operate under a trusted international name with more than 900 offices worldwide.
Proven Systems: Leverage established operational processes that streamline listings, sales, and client management.
Innovative Marketing: Access proprietary marketing strategies and digital tools that help agents stand out in competitive local markets.
High Growth Potential: With housing demand and real estate investment rising across the USA, Harcourts’ brand strength ensures sustained opportunities for growth.
Strong Culture & Values: The brand emphasizes community, ethics, and relationships—helping franchisees build long-term client loyalty.
Diverse Revenue Streams: Earn from property sales, property management, leasing, auctions, and commercial transactions.
Founded: 1888
Founder: John Bateman Harcourt
Headquarters: Wellington, New Zealand
Franchise Expansion in USA: Early 2000s
Industry Category: Real Estate & Property Services
Franchise Units (Worldwide): 900+ offices across 10+ countries
USA Franchise Units: Over 130 and expanding
Harcourts began as a small family business in Wellington, New Zealand, and evolved into one of the world’s leading real estate networks. Through more than a century of excellence, the company has upheld its mission to provide genuine client service, expert local knowledge, and a results-driven approach.
The brand entered the U.S. market as Harcourts North America, focusing initially on the West Coast, where it quickly established a strong reputation for trust, transparency, and innovative sales strategies. The introduction of the Harcourts non-distressed auction system revolutionized how properties were sold—bringing a fresh, competitive edge to the traditional American real estate model.
Today, Harcourts continues to expand across major U.S. cities, supported by a growing team of entrepreneurs, brokers, and real estate experts who are passionate about redefining the property buying and selling experience.
Harcourts takes pride in offering one of the most comprehensive support systems in the real estate industry. Each franchise owner receives personalized guidance from the brand’s regional and global leadership teams to ensure seamless operations and ongoing success.
1. Pre-Launch Support
Guidance with business setup, office design, and market launch strategy
Recruitment assistance for key team members and agents
Help with licensing, compliance, and operational systems setup
2. Training Programs
Harcourts Academy: A world-class training program covering business management, property sales, marketing, negotiation, and leadership skills.
Regular workshops, webinars, and coaching sessions led by seasoned real estate mentors.
Certification programs for agents and office managers to maintain brand consistency and expertise.
3. Marketing & Branding Support
Access to customizable marketing templates and digital advertising assets.
Integrated CRM systems and automated marketing platforms for lead generation and retention.
National brand campaigns that enhance visibility in competitive markets.
4. Ongoing Operational Support
Continuous performance reviews and business consultations with franchise development managers.
Technology support for listing tools, mobile apps, and client management platforms.
Annual conferences and networking events to share insights and celebrate achievements.
With Harcourts, franchisees never feel alone in their journey. Every stage—from setup to scaling—is backed by an experienced support system designed to empower success.
Harcourts is ideal for individuals who are ambitious, people-oriented, and passionate about real estate. You don’t have to be a seasoned broker to succeed, but a background in sales, management, or property investment is an advantage.
The perfect Harcourts franchisee:
Has a strong desire to build and lead a professional real estate team.
Values integrity, relationship-building, and long-term growth over short-term gains.
Possesses excellent communication, leadership, and networking skills.
Can invest in a full-service real estate business and actively participate in daily operations.
Prefers a collaborative environment backed by proven systems and global expertise.
Has an entrepreneurial mindset and a strong focus on customer satisfaction.
Ideal locations for new Harcourts offices include growing metropolitan and suburban areas across states like California, Texas, Arizona, Florida, Nevada, Washington, and Colorado, where real estate demand continues to rise.
The investment to own a Harcourts franchise varies depending on location, office size, and market demographics. Below is an approximate breakdown of expected costs:
Total Investment Required: $80,000 – $250,000
Minimum Liquid Capital Required: $50,000
Franchise Fee: $25,000 – $40,000
Infrastructure & Office Setup: $40,000 – $120,000 (including signage, technology, and furnishings)
Marketing Budget (Initial Launch): $10,000 – $25,000
Working Capital: $20,000 – $50,000 (for first 3–6 months)
Royalty Fees: Typically 6% of gross commissions
National Marketing Fund: 1–2% contribution of gross income
Estimated ROI: 20% – 30% depending on team size and regional housing market performance
Break-even Period: Usually 12–24 months based on transaction volume and agent recruitment
Revenue Streams:
Residential property sales commissions
Commercial real estate sales and leasing
Property management fees
Non-distressed auctions
Luxury listings and referral income
Harcourts franchises are designed for scalability—owners can start with a single office and expand into multi-location operations as their team and market share grow.
