2013
15
$350,000
$35,000
$650,000
No
Hiccups is one of the most exciting and fast-growing Asian fusion restaurant franchises in the United States. Known for its flavorful menu blending Vietnamese, Thai, Korean, and American influences, Hiccups offers a modern dining experience that resonates with a wide range of customers—from food enthusiasts seeking something bold and unique to families looking for a casual yet high-quality meal. The brand’s concept is built around delivering authentic street-inspired dishes in a vibrant, fast-casual setting that’s as inviting as it is efficient.
Founded with the goal of redefining how Americans enjoy Asian cuisine, Hiccups has successfully captured the hearts of diners with its signature dishes like pho, garlic noodles, popcorn chicken, Thai tea, and boba drinks. Each Hiccups location is designed to offer a contemporary vibe—clean, social, and full of energy—making it a go-to destination for casual lunches, dinners, and group gatherings.
The Hiccups franchise model is designed for scalability, combining streamlined operations with a proven business framework. Franchisees benefit from a brand that already enjoys strong brand recognition, loyal customers, and consistent growth across California, Nevada, Texas, and beyond.
Investing in a Hiccups franchise means stepping into one of the most promising food segments in the United States: the fusion dining and boba beverage market. As consumer tastes evolve toward multicultural flavors and experiential dining, Hiccups stands at the forefront of that movement.
Top Reasons to Invest:
Diverse Menu Appeal: A broad and inclusive menu catering to multiple demographics and dietary preferences.
Strong Brand Identity: Established presence with an active social media following and loyal fan base.
High-Margin Beverage Add-Ons: Boba and specialty drinks increase check averages and attract repeat business.
Flexible Footprint: Adaptable restaurant model suitable for dine-in, takeout, and delivery-focused formats.
Proven Systems: A franchise program built for operational simplicity and sustainable profitability.
Established Year: 2013
Founders: Hiccups & Churroholic Franchise Group
Industry Category: Asian Fusion, Fast-Casual Dining, Beverage & Boba
Headquarters: Southern California, USA
The first Hiccups restaurant opened its doors in Southern California in 2013, introducing an innovative twist to traditional Asian dishes. Its founders—passionate about authentic Asian street food and modern American dining—crafted a concept that would celebrate both cultures. The success of the flagship store quickly led to multiple locations across the West Coast, inspiring the launch of a full-fledged franchise program under the Hiccups & Churroholic brand family.
Today, Hiccups operates over 15+ franchise units nationwide, with additional locations under development. Its consistent brand aesthetic, diverse menu, and customer satisfaction have helped position it as a trendsetter in the U.S. Asian fusion dining market.
Hiccups takes pride in offering comprehensive franchise support to ensure every franchisee is equipped for success—whether they’re experienced restaurateurs or new to the food industry.
Pre-Launch Support:
Site selection guidance and territory analysis
Lease negotiation assistance and build-out support
Restaurant design and layout consultation
Access to approved vendors and equipment suppliers
Operational & Training Support:
Extensive initial training at a certified Hiccups location covering kitchen operations, management systems, food prep, and customer service
On-site opening assistance from the corporate training team during the first weeks of launch
Access to proprietary recipes, vendor relationships, and standardized operating procedures
Marketing & Ongoing Support:
Grand opening marketing campaigns and local area promotions
Social media support and brand advertising templates
Continuous updates to menu offerings based on consumer trends
Ongoing operational audits, refresher training, and field support visits
Hiccups’ goal is to make each franchisee a long-term brand partner, not just a licensee.
The ideal Hiccups franchise owner is someone who values culture, flavor, and community connection. This opportunity is perfect for entrepreneurs who want to bring a modern Asian dining experience to their local area.
Preferred Franchisee Attributes:
Strong business acumen and leadership experience
Passion for food, hospitality, and customer satisfaction
Willingness to follow an established franchise system
Commitment to maintaining quality and brand standards
Ability to invest in marketing and local community engagement
Whether you’re a seasoned restaurant operator or a first-time investor, Hiccups provides the structure, support, and brand equity to help you succeed. Prime territories across the United States are now open for development.
Below is a general overview of the investment range and financial requirements for owning a Hiccups franchise in the U.S.
| Franchise Investment Details | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $350,000 – $650,000 |
| Minimum Cash Required | $150,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund | 2% of gross sales |
| Average Unit Size | 1,500 – 2,500 sq. ft. |
| Working Capital Needed | $50,000 – $100,000 |
| Estimated ROI | 18–25% (depending on location and performance) |
| Break-Even Point | Typically within 24–36 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, beverage sales (boba drinks) |
Hiccups offers a balanced mix of high-margin beverage products and flavorful Asian comfort food that drives strong year-round sales.
