2013
80
$900,000
$40,000
$1,500,000
No
Hook & Reel has quickly become one of America’s favorite destinations for authentic Cajun seafood boils, combining the flavors of Louisiana with a fun, family-friendly dining experience. Known for its signature seafood boils, fresh ingredients, and lively atmosphere, Hook & Reel offers franchisees a chance to be part of one of the fastest-growing restaurant brands in the casual dining sector.
Founded on a passion for good food and great times, Hook & Reel has redefined how Americans enjoy seafood. The brand brings an authentic taste of the South to cities across the U.S., with diners gathering for shrimp, crab, crawfish, and lobster — all tossed in flavorful sauces and served in signature boil bags.
With strong brand recognition, proven profitability, and an expanding national presence, Hook & Reel represents a highly attractive investment opportunity for entrepreneurs looking to enter the restaurant industry with the backing of a successful system.
Why Invest in the Hook & Reel Franchise?
Investing in a Hook & Reel franchise means joining a brand that has mastered both the culinary and experiential aspects of dining. The chain continues to experience strong growth due to America’s love for seafood and the brand’s ability to stand out in the casual dining market.
High Consumer Demand: The seafood industry in the U.S. exceeds $90 billion annually, and Cajun-style dining continues to trend upward.
Unique Dining Concept: Hook & Reel’s combination of flavorful seafood boils, customizable spice levels, and a fun atmosphere gives it a strong competitive edge.
Strong Unit Economics: Established locations report strong average unit volumes thanks to efficient operations and loyal customers.
Proven Systems: Franchisees benefit from an experienced corporate team, comprehensive training, and ongoing operational support.
National Brand Growth: With restaurants open in more than 25 states and counting, Hook & Reel is expanding rapidly, ensuring strong brand recognition across the country.
Established Year: 2013
Founder: Tran Nguyen
Headquarters: Lanham, Maryland, USA
Industry: Full-Service Restaurant / Seafood Dining
Franchise Units: Over 80 locations across the United States
Hook & Reel was founded in 2013 in Lanham, Maryland, inspired by the founder’s deep appreciation for Southern seafood traditions and community-style dining. What began as a single restaurant soon grew into a nationwide phenomenon. The franchise has built a reputation for its flavorful seafood boils, vibrant brand personality, and consistent dining experience across all locations.
Today, Hook & Reel stands as one of the leading seafood franchise brands in America, offering an innovative concept that combines casual dining comfort with a unique, hands-on eating experience. The brand’s continued expansion demonstrates its strong operational model, market adaptability, and customer loyalty.
Hook & Reel provides a comprehensive support system designed to help franchise owners succeed from day one. The brand’s leadership team offers guidance throughout every stage — from site selection to grand opening and beyond.
Pre-Opening Support:
Real estate selection and lease negotiation assistance
Restaurant design, layout, and construction support
Pre-launch marketing plan and grand opening promotions
Initial Training:
Intensive training at corporate headquarters covering kitchen operations, seafood preparation, customer service, and brand standards
On-site training at an existing Hook & Reel location for hands-on learning
Ongoing Support:
Continued field operations assistance
Regular performance evaluations and best-practice sharing
Access to supplier partnerships and inventory management systems
Local and national marketing campaigns managed by the corporate team
Hook & Reel’s goal is to ensure that each franchisee operates a thriving, profitable restaurant while maintaining consistent brand quality and customer satisfaction.
Hook & Reel is looking for passionate entrepreneurs who share a love for food, hospitality, and community engagement. Ideal candidates include experienced restaurateurs, multi-unit operators, or business professionals seeking a new venture with proven profitability.
Ideal Candidates Should Have:
A background in business management, food service, or retail operations (preferred but not required)
Strong leadership and people management skills
The ability to follow proven systems and maintain operational consistency
Financial capability to meet investment requirements
Passion for customer service and community involvement
Preferred Locations:
Hook & Reel franchises thrive in suburban areas, shopping centers, and high-traffic retail zones in both metropolitan and mid-sized markets. The brand is actively seeking franchise partners across the U.S., particularly in the Midwest, South, and West Coast regions.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Investment Range | $900,000 – $1.5 million |
| Minimum Net Worth | $1 million |
| Minimum Liquid Capital | $300,000 – $500,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Expected ROI | 15% – 25% (average) |
| Estimated Break-Even Time | 18 – 30 months |
| Average Unit Volume (AUV) | $2 million+ annually |
Revenue Streams:
Dine-in and takeout sales
Online delivery platforms
Alcohol and beverage sales
Catering and event services
Seasonal promotions and merchandise
