1999
50
$180,000
$49,000
$280,000
No
IM=X Pilates & Fitness is one of the most respected names in the boutique fitness industry, redefining the way Americans approach pilates, cardio, and strength training. More than just a workout studio, IM=X (Integrated Movement Xercize) offers a science-based, results-driven fitness system that merges pilates, resistance training, and cardio for total body transformation. With its intelligent exercise programming and professional instructor certification system, IM=X has positioned itself as an elite yet accessible franchise for those seeking a rewarding business opportunity in the booming $40 billion U.S. fitness market.
Known for innovation, inclusivity, and proven performance, IM=X has built a loyal following among fitness enthusiasts and entrepreneurs alike. Franchise owners benefit from a powerful brand reputation, high retention rates, and a scalable business model that adapts to both suburban and urban markets. Whether catering to busy professionals, athletes, or everyday individuals seeking health and wellness, IM=X stands as a brand where business meets purpose.
Investing in an IM=X Pilates & Fitness franchise is more than opening a gym—it’s joining a movement that blends health, education, and profitability. The demand for pilates and boutique fitness studios has skyrocketed across the U.S., as consumers increasingly value specialized, low-impact workouts that deliver long-term results. IM=X offers franchisees a unique competitive advantage through:
Proven, Trademarked Fitness System: The IM=X workout method is backed by science, merging pilates principles with modern exercise physiology to provide real results and attract diverse demographics.
Strong Industry Recognition: With decades of credibility and national media features, IM=X enjoys a reputation for quality training and professional instruction.
High-Profit Potential: Recurring revenue from memberships, retail products, personal training, and branded education programs ensures consistent cash flow.
Turnkey Business Model: Franchisees receive comprehensive training, site selection guidance, marketing systems, and operational support to launch successfully and grow sustainably.
Thriving Market: The boutique fitness segment continues to expand rapidly, driven by consumers’ growing focus on wellness, lifestyle, and community-driven workouts.
Established Year: 1999
Founder: Elyse McNergney, M.Ed., Exercise Physiologist
Headquarters: New York, USA
Industry: Fitness & Health, Pilates, Boutique Fitness
Franchise Units: Over 50 locations across the United States
IM=X Pilates & Fitness was founded in 1999 by Elyse McNergney, a visionary exercise physiologist who sought to modernize pilates for contemporary fitness needs. By combining traditional pilates techniques with strength training, cardio conditioning, and spinal alignment principles, McNergney created a revolutionary system adaptable to every body type and fitness level.
From its flagship studios to nationwide expansion, IM=X has consistently stood apart for its focus on instructor education and scientific accuracy. The company operates within the health, wellness, and fitness franchise category, maintaining a strong presence in key U.S. metropolitan areas. Its franchising program began as a natural progression from the success of its corporate-owned studios, providing motivated entrepreneurs with the opportunity to leverage a trusted fitness model and well-recognized brand.
IM=X Pilates & Fitness offers one of the most comprehensive support systems in the fitness franchise sector. Franchise partners receive step-by-step assistance from pre-launch to grand opening and beyond.
Pre-Launch Support:
Detailed guidance for site selection and lease negotiation
Studio layout, interior design, and equipment procurement assistance
Licensing and certification preparation for instructors
Access to proprietary IM=X software systems for scheduling and client management
Initial Training:
Multi-week operational and management training at IM=X headquarters
Comprehensive instructor certification covering all IM=X disciplines
Marketing and sales training to help attract and retain members
Ongoing Support:
Continuous business coaching and performance tracking
Marketing campaigns and digital assets tailored for local promotion
Annual franchise conferences, updates, and professional development sessions
Exclusive territory rights ensuring no competition within assigned regions
This deep level of support ensures franchisees are never alone—they operate as part of a national network committed to mutual success and operational excellence.
The ideal IM=X Pilates & Fitness franchisee is a driven, health-conscious entrepreneur who values both lifestyle and business success. Prior experience in fitness is helpful but not mandatory—IM=X provides all the education and tools needed to operate a professional studio.
Best-Suited Candidates Include:
Entrepreneurs passionate about health, wellness, and helping others achieve results
Investors seeking a semi-absentee ownership model in a fast-growing market
Fitness instructors or personal trainers aiming to scale their business under a powerful national brand
Business professionals looking to transition from corporate careers into a rewarding, community-oriented venture
Key Qualities:
Strong interpersonal and management skills
Commitment to maintaining the IM=X brand’s integrity and training standards
Ability to invest financially and emotionally in long-term growth
Ideal locations include fitness-friendly suburban areas, business districts, and high-income urban neighborhoods
Total Investment Required: $180,000 – $280,000
Minimum Liquid Capital: $75,000
Franchise Fee: $49,000
Royalty Fee: 6% of gross revenue
Marketing Fee: 2% national marketing contribution
Number of Units: 50+ and expanding nationwide
Expected ROI: Within 18 to 24 months, depending on market size and performance
Break-even Period: Typically 6 to 12 months post-launch
Potential Revenue Streams:
Membership packages (monthly and annual)
Private and group pilates classes
Personal training sessions
Retail fitness products (mats, apparel, accessories)
Instructor training programs and certifications
Franchise owners benefit from recurring membership income and flexible scalability options—starting with one studio and expanding into multiple territories as demand grows.
