2017
1
$250,000
$35,000
$550,000
No
Indigo Float has carved out a distinctive place in the fast-growing wellness sector by offering a modern, science-backed approach to sensory deprivation, float therapy, and holistic relaxation services. As Americans increasingly seek stress relief, mental clarity, and recovery-focused wellness experiences, Indigo Float has become a trusted, elevated brand that blends spa-grade hospitality with cutting-edge float pod technology. Built around personalized service, clean design, and a calming environment, Indigo Float delivers a premium wellness journey that appeals to professionals, athletes, students, and anyone seeking a mental reset.
Where many wellness brands follow trends, Indigo Float has established itself as a category leader with a strong reputation for consistency and client loyalty. The franchise positions itself in a lucrative intersection of wellness, lifestyle, mental health, and personal performance—four high-growth categories within the U.S. market. Its model is built for today’s consumer: subscription-friendly, experience-driven, and focused on self-care routines that keep guests returning monthly.
For entrepreneurs, Indigo Float offers a sophisticated business model designed for scalability, strong repeat visits, operational simplicity, and high customer satisfaction. Backed by a well-developed brand system, expertly designed build-outs, and comprehensive support, the franchise is positioned as one of the most attractive opportunities in the wellness and float-therapy category.
Indigo Float was founded in 2017 with a mission to bring high-quality float therapy and sensory deprivation experiences to mainstream consumers looking for natural ways to manage stress, improve mental clarity, and enhance physical recovery. What began as a single boutique wellness studio quickly grew into a brand recognized for its clean design, calming atmosphere, and science-driven approach to float therapy.
Founders & Brand Origins
The brand was created by wellness-focused entrepreneurs who saw a gap in the U.S. market for float centers that felt polished, professional, and approachable. After researching global float therapy trends and fine-tuning their service model, they launched Indigo Float to elevate the sensory deprivation experience with upgraded design, superior filtration systems, and a hospitality-first service culture.
Company History & Growth Journey
Indigo Float’s success started with strong community adoption. As memberships surged and repeat visits became the core of the business, the founders recognized the potential for a replicable, system-driven franchise model. After refining operations, customer onboarding, maintenance protocols, and design standards, the company formally launched its franchise program to expand across the United States.
The brand’s growth reflects rising consumer interest in stress-management solutions and holistic recovery. Indigo Float positioned itself at the intersection of wellness, mental health support, athletic recovery, and personal self-care—four booming categories that created a strong foundation for national expansion.
Market Presence in the USA
Indigo Float currently operates in select U.S. cities, with additional franchise territories awarded and under development. The brand is intentionally scaling with quality, ensuring each new location meets its high standards for service, design, and guest experience. Its footprint remains early-stage but rapidly developing, giving new franchisees access to territories that are still wide open in most regions.
Industry Category
Indigo Float operates within the wellness, spa, mental-recovery, and float therapy sectors. This category continues to grow significantly as Americans embrace preventive health, mindfulness routines, and stress-relief services.
Current Franchise Units
Company-Owned Units: 1
Franchise Units Operating: 1–2
Units Awarded / Under Development: Several
Indigo Float takes franchise support seriously, offering a deeply structured, hands-on program designed to guide new owners from site selection to grand opening and beyond.
Pre-Launch Support
Real estate guidance and territory evaluation
Site selection and lease negotiation assistance
Studio layout, architectural plans, and design guidelines
Vendor coordination for equipment (float pods, filtration systems, etc.)
Pre-opening training for owners and staff
Operational Training
In-studio training covering day-to-day operations
Float-pod maintenance and water quality management
Customer service excellence and front-desk operations
Membership sales training and retention techniques
Hiring, onboarding, and staff development
Marketing Support
Local marketing launch plan
Social media toolkits and brand assets
National branding strategy
Local SEO and online reputation optimization
Grand opening marketing campaign support
Academic & Technical Support
Operations manual and training resources
Updated best practices based on industry research
Ongoing consultation on technology, filtration, and wellness protocols
Ongoing Support
Continuous business coaching
Marketing updates and seasonal promotions
New product lines and service enhancements
Annual franchisee conferences and growth workshops
This structured support system ensures franchisees feel confident, prepared, and capable of running a high-performance wellness studio.
Indigo Float seeks passionate, community-driven entrepreneurs who value wellness, hospitality, and long-term brand building. The franchise is suited for individuals who enjoy creating calming, meaningful experiences for people and want to operate a business that positively impacts their local community.
The ideal investor is someone who:
Has a passion for wellness, mindfulness, or holistic recovery
Possesses strong customer service and people-oriented skills
Is capable of managing a lean but efficient team
Can follow proven systems and uphold brand standards
Has experience in hospitality, spa management, fitness, franchising, or service-based businesses (preferred but not required)
Meets the financial requirements and is ready to invest in a modern wellness model
Is interested in multi-unit ownership or long-term expansion
Prefers a business with recurring revenue and low staffing needs
Location preferences include urban centers, upscale suburban areas, master-planned communities, college towns, and wellness-oriented neighborhoods with strong demand for stress-relief services.
| Category | Estimated Cost / Details |
|---|---|
| Total Investment Range | $250,000 – $550,000 |
| Minimum Cash Required | $250,000 |
| Franchise Fee | $35,000 – $45,000 |
| Royalty Fee | 5% – 7% of gross sales |
| Marketing Fund (National/Brand) | 1% – 2% of gross sales (if applicable) |
| Local Marketing Budget (Initial Launch) | $10,000 – $20,000 |
| Local Monthly Marketing Spend | $1,000 – $5,000 |
| Leasehold Improvements / Build-Out | $150,000 – $350,000 |
| Float Pods & Equipment | $60,000 – $120,000 (depending on quantity) |
| Furniture, Fixtures & Interior Design | $20,000 – $40,000 |
| Technology & Software Setup | $5,000 – $10,000 |
| Insurance, Licenses & Permits | $3,000 – $10,000 |
| Initial Inventory & Supplies | $3,000 – $7,500 |
| Working Capital (First 3–6 Months) | $15,000 – $40,000 |
| Grand Opening Expenses | $5,000 – $15,000 |
| Membership/Service Revenue Streams | Float sessions, memberships, packages, retail wellness products, holiday bundles, gift cards |
| Estimated Break-Even Timeline | 8 – 18 months |
| Potential ROI | Strong recurring revenue through memberships; varies by market and management |
