2018
30
₹ 25,00,000
₹ 5,00,000
₹ 40,00,000
No
Indriya offers an exclusive business opportunity for entrepreneurs and investors to enter the fast-growing Indian home décor and furniture market. By joining the Indriya franchise network, partners gain access to a proven business model, premium product lines, robust supply chain management, and a strong brand reputation.
The franchise concept is designed for high footfall retail locations in metro cities, urban hubs, and growing Tier 2 towns. Indriya stores are visually striking, creating an inviting shopping experience where customers can explore complete lifestyle collections under one roof.
With premium pricing, high-margin products, and repeat customer potential, Indriya franchises are well-positioned to generate consistent revenues and long-term profitability.
Why Invest in the Indriya Franchise?
The Indian furniture market is projected to grow at 10%+ CAGR, fueled by rising disposable incomes, urban housing development, and changing lifestyle preferences.
Premium and exclusive product range.
Combination of handcrafted artistry & modern design.
Strong brand recall in the lifestyle retail segment.
Proven business model with 30+ successful outlets.
Centralized procurement ensuring consistent quality and pricing.
High customer loyalty and repeat purchase rate.
Growing middle and upper-middle-class spending on interiors.
Increasing demand for branded, ready-to-use furniture.
Preference for premium quality over generic, mass-produced items.
High average transaction value.
Attractive margins on premium products.
Expansion into untapped Tier 2 & Tier 3 cities.
Established Year: 2018
Founder(s): [Founder name not publicly disclosed; brand developed by a team of interior design & retail experts]
Industry Category: Home Décor, Furniture, Lifestyle Retail
Ownership: Privately owned Indian brand
Headquarters: India
Market Presence: Over 30+ franchise outlets and company-owned stores across India, expanding rapidly into Tier 1 and Tier 2 cities.
Indriya India was founded in 2018 with the vision of redefining home interiors for the modern Indian consumer. The brand combines traditional craftsmanship with contemporary design aesthetics, offering a range of premium furniture, décor items, lighting solutions, and lifestyle accessories. Over the years, Indriya has become a trusted name in the premium lifestyle retail segment, appealing to customers who seek quality, style, and functionality.
From its humble beginnings, Indriya has evolved into a nationwide retail brand that caters to India's growing appetite for sophisticated, stylish, and functional home interiors. Its collections are designed to blend seamlessly into both modern apartments and luxury villas, making it a go-to destination for customers looking to create aesthetically pleasing and comfortable living spaces.
Indriya ensures its franchise partners are equipped with all the tools and guidance needed to succeed:
Site Selection Guidance – Assistance in finding the best retail location.
Store Layout & Interior Design – Professional store setup to reflect brand aesthetics.
Inventory Planning – Initial stock selection tailored to local demand.
Staff Recruitment & Training – Product knowledge, sales techniques, and customer service.
POS System & Billing Setup – Integrated software for smooth operations.
Standard Operating Procedures (SOPs) – Ensuring brand consistency.
Local & national-level advertising campaigns.
Social media promotions and influencer collaborations.
Seasonal offers and promotional event planning.
Continuous product updates & new collection launches.
Regular business performance reviews.
Supply chain & logistics management.
Who Should Invest in an Indriya Franchise?
Indriya India is more than just a retail opportunity — it’s a lifestyle business that thrives on passion, aesthetics, and customer engagement. The right franchise partner will not only bring investment capital but also the right mindset, network, and dedication to represent the brand in their region.
Love for Home Décor & Interiors: The most successful Indriya franchisees are genuinely enthusiastic about home design, décor trends, and creating beautiful spaces for customers.
Lifestyle-Oriented Mindset: This business works best for individuals who understand that home décor is an emotional purchase, not just a transaction.
Entrepreneurial Spirit: The franchisee should be proactive, goal-driven, and capable of making strategic decisions.
Retail Management Experience (Preferred): While not mandatory, prior experience in retail, luxury goods, or lifestyle products will be an advantage.
People Management Skills: Ability to recruit, train, and motivate store staff to maintain excellent customer service.
Financial Strength: The ideal partner should be able to invest ₹25–₹40 Lakhs comfortably without financial strain.
Working Capital Backup: Ability to sustain operations for at least 3–6 months during the initial ramp-up period.
Willingness to Reinvest: Openness to invest in seasonal promotions, visual merchandising updates, and store refurbishments when required.
Prime Retail Space: The franchisee should either own or be able to lease a high-visibility location such as:
Premium shopping malls
High street markets
Upscale residential neighborhood markets
Store Size: Minimum 800 sq. ft. to 1,500 sq. ft., ensuring enough space for product display and customer movement.
Adherence to SOPs: Strictly follow Indriya’s Standard Operating Procedures to ensure consistency in service, store layout, and branding.
Long-Term Vision: View the franchise as a 5+ year business journey, not just a short-term investment.
Customer Experience Focus: Willingness to go the extra mile to offer personalized shopping experiences, design consultations, and after-sales support.
Local Business Network: Strong community connections help with word-of-mouth marketing.
Understanding of Local Demand: Awareness of regional preferences, seasonal buying patterns, and cultural influences on furniture & décor choices.
✅ In Short:
The ideal Indriya franchisee is a financially capable, customer-focused entrepreneur who values aesthetics, is passionate about the home décor industry, and has access to prime retail real estate. This is someone who will treat the store as a flagship destination for premium lifestyle products in their city.
Franchise Fee: ₹5 – ₹7 Lakhs
Total Investment Range: ₹25 – ₹40 Lakhs
Minimum Investment Required: ₹25 Lakhs
Infrastructure Cost: ₹15 – ₹20 Lakhs (includes interiors, fixtures, displays)
Marketing Budget: ₹2 – ₹4 Lakhs (initial & launch campaigns)
Working Capital: ₹3 – ₹5 Lakhs (for first 3 months)
Royalty Fee: 6% – 8% on gross sales
Expected ROI: 30% – 40% annually (depending on location)
Break-even Period: 12 – 18 months
Revenue Streams:
Retail sales of furniture and décor items
Custom interior projects
Seasonal and festival collection launches
