Established
2015
Franchise Units
500
Minimum Investment
$100,000
Franchise Fee
$60,000
Total Investment Range
$334,290
Home Based
No
Description
StretchLab is a leading assisted stretching brand that is revolutionizing wellness in the U.S. With a unique business model focused on flexibility, mobility, and recovery, StretchLab offers one-on-one and group-assisted stretching sessions led by highly trained professionals known as Flexologists. Backed by parent company Xponential Fitness, StretchLab is designed to provide wellness solutions for people of all ages, fitness levels, and body types.
Background
Key Selling Points
- Average Unit Volume (AUV): FPRs report average unit sales of $439,168.
- Sustainability: Stretching has been part of American culture for decades and is widely recognized as essential for a healthy lifestyle.
- Semi-Absentee Model: Operates as an executive model, allowing owners to hire a manager to run day-to-day studio operations.
- Proven Business Model: Supported by an experienced leadership and development team with a strong track record.
- High Demand: Stretching is universally accepted as beneficial. Unlike other fitness activities, it is not viewed negatively, making it a highly accessible service.
- 100% E-commerce: Clients pay online for sessions and packages, streamlining operations.
- Premium Retail Locations: Positioned in high-quality retail spaces with a unique concept and no direct franchise competitor.
- Fast Ramp-Up: Low overhead structure enables quicker path to profitability.
- Recession-Resistant: Demand remains stable as consumers continue prioritizing personal wellness, especially during economic downturns.
Established: 2015
First Unit Franchised: 2018
Franchised Locations: 500+ (Largest Stretch Provider Globally)
Company-Owned Units: 0 (Fully Franchised Model)
States Registered In: 2023 FDD Refiled
Canada Expansion: Yes
International Expansion: Not Accepting International Referrals at This Time
Support Training
Site Selection Support
Franchisees are assigned a local commercial real estate broker to assist with site selection. This broker supports all XPO brands in the market and leverages existing landlord relationships where XPO locations are already established. Additionally, an XPO-level VP of Real Estate works with national REITs and oversees site pre-approvals, with over 800 approved locations across the country.
Lease Negotiation Support
The XPO real estate team, along with the local broker, supports franchisees with LOI preparation and lease negotiations. A panel of pre-approved attorneys is also available to review and approve all lease terms.
Recruitment Support
A national recruiter is available to assist franchisees with job postings and hiring efforts.
Co-Operative Advertising: Yes
Training Program (Strong Starts)
- Site selection and lease negotiation guidance
- Studio construction management
- Franchise University (week-long training)
- Initial hiring support visit
- Grand opening support visit
- Real estate and construction support
Real Estate & Development Support
- Access to national vendor network for real estate support
- Site evaluation
- Site selection
- Lease negotiation
- Lease review
- Architecture
- Engineering
- Construction management
Ideal Candidate
StretchLab is seeking passionate, business-minded individuals who are committed to health, wellness, and community impact. Ideal candidates include:
-
Multi-unit operators
-
Fitness or wellness professionals
-
Corporate executives transitioning to entrepreneurship
-
Investors looking for semi-absentee ownership
Key traits: Strong leadership, customer service mindset, basic business acumen, and a desire to promote healthy lifestyles.
Financial Detail
Total Investment: $156,200 – $386,100
Cash Investment Required: $100,000
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty Fee: 7%
Advertising Fee: Up to 2%
Average Employees per Unit: 5–10
Item 19 (FPR): Yes
Visa Candidates Accepted: Yes
Ownership Model: Semi-Absentee (Manager-Run)
Franchisees are required to hire a General Manager to handle day-to-day operations. This is not a passive ownership model.
Home-Based: No
B2B Model: No
Master Franchise Opportunities: Not Available
Veteran Discount: Not Available