Established
2001
Franchise Units
26
Minimum Investment
$300,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
ITAN Sun Spray Spa has become one of America’s most recognizable names in modern tanning, sunless spray services, and rejuvenating wellness experiences. Built around a premium yet approachable brand identity, ITAN offers a contemporary alternative to traditional tanning salons—one that blends beauty, skincare, and relaxation into a single, high-end retail environment. With its polished design, strong customer loyalty, and proven operational systems, ITAN Sun Spray Spa stands out as a franchise built for long-term growth within the booming beauty and self-care industry.
Consumers today want more than just a tanning session—they want confidence, convenience, and experiences that deliver visible results. ITAN’s model answers that demand with a curated suite of services: sun tanning, spray tanning, red-light therapy, hydration treatments, and spa-inspired skincare enhancements. The brand has earned a reputation for quality, clean facilities, exceptional guest service, and a membership-driven revenue structure that keeps customers returning consistently.
For entrepreneurs interested in a wellness-focused business with strong margins and an expanding national market, ITAN Sun Spray Spa presents a compelling, future-proof opportunity.
Background
ITAN Sun Spray Spa was founded in 2001 with a vision to modernize the traditional tanning experience and transform it into a high-end, wellness-driven beauty service. Created by an entrepreneurial team deeply passionate about skincare, spa technology, and luxury self-care, ITAN quickly distinguished itself through its clean, stylish facilities and innovative service offerings. What began as a single California-based tanning studio grew into one of the state’s most recognizable sun, spray, and spa brands.
Over the years, ITAN expanded its services beyond UV tanning to include sunless spray treatments, red-light therapy, hydration stations, wellness modalities, and premium skincare enhancements. The brand leaned into evolving consumer preferences by adopting state-of-the-art tanning beds, automated spray booths, and spa-inspired technology that elevated customer results and increased visit frequency. This forward-thinking approach allowed ITAN to maintain strong brand loyalty and a reputation for consistency, cleanliness, and quality.
Today, ITAN Sun Spray Spa operates approximately 26+ active franchise units, primarily concentrated across California with plans to expand into additional U.S. markets. Its clear operational systems, upscale retail design, and strong customer-membership model position it as a leading franchise opportunity within the beauty, tanning, and modern wellness industry.
The company’s long-standing market presence—more than two decades in operation—combined with its strong brand identity and loyal membership base, has helped ITAN become a trusted player in the sunless, UV, and spa-wellness category. ITAN continues to attract both new entrepreneurs and experienced multi-unit operators who see value in a beauty-wellness brand with proven longevity and growing consumer demand.
Support Training
ITAN Sun Spray Spa provides a structured support system designed to help franchisees launch smoothly and maintain operational excellence. Both new and experienced entrepreneurs benefit from this comprehensive onboarding process.
Pre-Launch Support
• Assistance with site selection, lease negotiations, and demographic analysis.
• Architectural layout, interior design, and spa-standard branding guidelines.
• Vendor introductions for tanning beds, spray booths, spa equipment, and technology.
• Grand opening planning, local marketing launch, and promotional support.
Operational Training
• Extensive hands-on training covering equipment, service delivery, sales, and membership management.
• Employee onboarding modules that simplify hiring and staff training.
• Front-desk operations, customer service etiquette, and upselling best practices.
• Safety and hygiene protocols for tanning, spray booths, and wellness equipment.
Marketing Support
• Digital marketing assistance including SEO, social media, promotions, and localized campaigns.
• Brand-approved creative materials, seasonal promotions, and loyalty program strategies.
• Guidance on membership plan creation and price structuring.
Ongoing Support
• Regular performance reviews and KPI tracking.
• Access to proprietary technology platforms for scheduling, customer management, and revenue tracking.
• Continuous training updates as new equipment, products, and treatments are introduced.
• National marketing campaigns to increase brand visibility and support franchise growth.
Ideal Candidate
ITAN Sun Spray Spa is best suited for entrepreneurs who want to operate a polished, service-driven business in the fast-growing beauty and wellness sector. The brand attracts both first-time business owners and experienced multi-unit operators.
The ideal franchisee may include:
• Beauty and wellness entrepreneurs – Individuals who are passionate about skincare, tanning, and modern spa experiences.
• Multi-unit retail operators – Owners seeking to expand their portfolio with a high-margin service brand.
• Corporate professionals seeking lifestyle independence – Those transitioning from corporate careers into business ownership.
• Investors with strong customer service instincts – People who enjoy leading teams and creating exceptional guest experiences.
• Owner-operators or semi-absentee owners – The model works for hands-on owners or those who hire full management teams.
Preferred attributes include:
• $250K+ liquidity and ability to secure financing.
• A customer-first mindset.
• Desire to build a recurring-revenue business.
• Strong communication and leadership skills.
• Suitable location in high-traffic retail areas, suburban plazas, or lifestyle centers.
Financial Detail
(Note: These are typical estimates and may vary by market. Always refer to the brand’s Franchise Disclosure Document for exact numbers.)
• Total Investment Required: $300,000 – $650,000+
• Minimum Liquid Capital: $150,000 – $200,000
• Franchise Fee: Approximately $30,000 – $45,000
• Build-Out & Leasehold Improvements: $180,000 – $350,000
• Equipment (tanning beds, spray booths, red-light & spa equipment): $120,000 – $250,000
• Marketing Budget (pre-launch and grand opening): $10,000 – $25,000
• Working Capital: $25,000 – $60,000
• Royalty Fees: Typically 5% – 7% of gross sales
• Marketing/Brand Fund: 1% – 2% of gross sales
• Expected ROI: Many franchisees reach profitability within the first 12–24 months depending on location, staffing, and membership growth.
• Break-Even Time: Generally 10–20 months for well-managed units.
Potential Revenue Streams
• UV tanning services
• Sunless (spray) tanning
• Red-light therapy
• Hydration treatments
• Spa enhancements (aroma, skincare, etc.)
• Monthly membership programs
• Retail skincare & beauty products
• Seasonal promotions and upgrade packages