Established
1995
Franchise Units
4
Minimum Investment
$250,000
Franchise Fee
$25,000
Total Investment Range
$750,000
Home Based
No
Description
Jalisco’s is a fast-growing Mexican restaurant franchise built around one simple idea—serve authentic, hand-crafted, flavor-forward Mexican cuisine in a warm, energetic, family-centered environment. Known for its bold recipes, made-from-scratch dishes, and vibrant brand personality inspired by the cultural richness of Jalisco, Mexico, the franchise has carved out a strong identity in the U.S. casual dining and fast-casual markets.
At a time when American consumers are actively seeking fresh, culturally rooted dining experiences, Jalisco’s stands out as a brand that delivers authenticity without sacrificing speed, consistency, or operational efficiency. The franchise blends traditional flavors—slow-cooked meats, handmade tortillas, house-made salsas—with modern systems, streamlined operations, and a highly scalable business model. This has positioned Jalisco’s as a strong contender in the competitive Mexican restaurant category, which continues to expand nationwide.
With strong consumer loyalty, compelling unit economics, and a proven track record of operational excellence, Jalisco’s offers franchisees an opportunity to join a brand that combines cultural heritage with modern, franchise-ready execution.
Why Invest in the Jalisco’s Franchise?
• A booming food category: Mexican cuisine is one of the fastest-growing restaurant segments in the U.S., with high customer frequency and strong margins.
• Unique brand identity: While many competitors offer Tex-Mex or Americanized menus, Jalisco’s focuses on authentic, regional flavors customers don’t find elsewhere.
• Efficient operations: Streamlined kitchen processes, menu engineering, and standardized systems reduce labor costs and increase throughput during peak hours.
• High customer repeat rate: Families, professionals, groups, and takeout customers return frequently due to generous portions, fresh ingredients, and consistent quality.
• Scalable model: Flexible store footprints—dine-in, express, strip-mall locations, and standalone units—allow franchisees to grow multi-unit portfolios.
• Strong franchise support: From location selection to marketing to day-to-day operations, franchisees benefit from comprehensive training and ongoing coaching.
Background
Jalisco’s traces its roots back to 1995, when the brand first opened its doors with a mission to deliver authentic, high-quality Mexican cuisine inspired by the rich culinary traditions of Jalisco, Mexico. Over the years, the brand gained strong community support because of its hearty plates, traditional flavors, and welcoming family-style dining experience.
The company is headquartered at 107 Perkins St., Bastrop, Texas 78602, placing it in the heart of a rapidly growing suburban market where demand for fresh, culturally rooted dining options continues to expand. Jalisco’s leadership team includes experienced restaurant operators, with Raul Vasquez noted as one of the key executives guiding the brand's modern growth and operational consistency.
Jalisco’s began franchising to meet the growing demand for authentic Mexican cuisine presented in a fast-casual, operationally efficient format. As of the most recent available data, the brand operates 4 active franchise units in the United States, with expansion opportunities available across high-demand regions in the South, Midwest, and Western states.
The restaurant’s long-standing community presence, strong operational fundamentals, and emphasis on cultural authenticity position Jalisco’s as a promising franchise brand within the competitive Mexican restaurant sector.
Support Training
Jalisco’s offers a full suite of training, onboarding, and operational support to ensure franchisees succeed from day one.
Pre-Launch Support
• Market study, demographic analysis, and territory planning
• Assistance with site selection, lease negotiation, and location approval
• Architectural design guidance, floorplan review, and construction oversight
• Vendor sourcing for kitchen equipment, décor, and supplies
• Setup of POS systems, tech integrations, and operational infrastructure
Initial Training
• 2–3 weeks of hands-on training at a certified Jalisco’s training location
• Full instruction on food preparation, menu execution, inventory management, and quality control
• Staff hiring guidance and onboarding systems
• Training on leadership, daily operations, scheduling, and customer service standards
Grand Opening Support
• On-site opening team support to assist with staff training and launch operations
• Pre-opening marketing campaign, digital advertising setup, and local brand awareness strategies
• Operational checklist and performance review during the first 30–60 days
Ongoing Support
• Continued field support visits and operational audits
• Updated recipes, seasonal menu expansions, and supply chain improvements
• National and local marketing support including social media campaigns, brand content, and advertising templates
• Technology updates for POS, inventory management, payroll integration, and reporting tools
• Access to a franchisee community platform for collaboration and best practices
Ideal Candidate
Jalisco’s is designed for entrepreneurs who want to build a thriving restaurant business backed by a strong cultural identity and a proven operational framework. The franchise is ideal for:
• Hospitality or restaurant experience (helpful but not required)
• Investors who want to grow multi-unit portfolios in food & beverage
• Operators with strong people-management skills
• Entrepreneurs passionate about authentic cuisine and guest experience
• Owners committed to community engagement and localized marketing
• Individuals comfortable managing staff, inventory, and daily operations
• Investment capability to meet the brand’s financial requirements
This opportunity works well for single-unit operators, multi-unit franchise investors, family partnerships, and small business owners seeking predictable, long-term growth.
Financial Detail
(Note: Actual numbers vary by location. I can customize once you provide specific franchise figures.)
Total Investment Required: Typically between $350,000 – $750,000 depending on store size, build-out, and market conditions.
Minimum Investment: Approximately $250,000–$300,000 in liquid capital recommended.
Franchise Fee: $25,000 – $45,000
Infrastructure/Build-Out Cost: $200,000 – $500,000 depending on square footage and equipment.
Marketing Budget:
• Initial local marketing: $10,000 – $25,000
• Ongoing marketing fee: 1–3% of gross sales
Working Capital: $25,000 – $75,000 for first 3–6 months
Royalty Fees: 5–6% of gross revenue
Franchise Units: Multiple formats available—full-service, fast-casual, express units
Expected ROI: Most units target 15–22% return depending on sales volume, operational efficiency, and market strength.
Break-Even Timeline: Typically 12–24 months, varies by region and build-out cost.
Potential Revenue Streams:
• Dine-in
• Takeout & delivery
• Catering
• Seasonal menu add-ons
• Alcohol sales (where permitted)
• Community events & promotions