Established
2007
Franchise Units
21
Minimum Investment
$208,950
Franchise Fee
$35,000
Total Investment Range
$645,500
Home Based
No
Description
JARS by Fabio Viviani is one of the most exciting emerging dessert franchises in the United States — a chef-driven concept blending gourmet desserts, specialty beverages, and modern branding. Created by celebrity chef Fabio Viviani, JARS stands out in the fast-casual dessert category by offering indulgent, visually striking desserts served in beautifully crafted jars. Each product is made for high impact: bold flavors, premium ingredients, and an Instagram-ready presentation that instantly attracts customers across all age groups.
As consumer demand shifts toward experiential and premium dessert concepts, JARS offers a uniquely scalable and profitable business model. It is designed for simplicity, consistency, and high throughput, making it an appealing opportunity for investors seeking an early-stage brand with explosive growth potential. With its hoodless/ventless kitchen design, minimalist staffing structure, and chef-backed menu innovation, JARS positions franchisees to maximize margins in a booming dessert economy.
Why Invest in This Franchise?
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Celebrity-Backed Brand Power: Chef Fabio Viviani brings a trusted reputation, culinary expertise, and a nationwide fan base that instantly elevates brand visibility.
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Highly Differentiated Dessert Concept: JARS specializes in gourmet desserts layered in premium jars — creating a distinct niche compared to typical ice cream or bakery franchises.
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Modern, Efficient Operations: Stores operate with a ventless kitchen, simplified preparation systems, and a small team — reducing labor headaches and build-out costs.
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Multiple Revenue Streams: Sales include dine-in, grab-and-go, delivery, catering, seasonal promotions, and events.
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Early-Stage Expansion Advantage: With limited competition and growing brand awareness, franchisees have strong first-mover advantages in many U.S. markets.
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Social-Media-Friendly Product: The entire menu is built for visual appeal, creating organic viral momentum and low marketing costs.
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Ongoing Support System: Franchisees receive hands-on training, marketing guidance, and operational support from a highly experienced corporate team.
Background
Established Year: 2021
Franchising Launched: 2022
Founder: Chef Fabio Viviani
Parent Company: FVH Jars Franchise LLC
Headquarters: United States
Industry Category: Fast-Casual Dessert Franchise / Specialty Beverage
Brand Origins & Founding Story
JARS by Fabio Viviani was created by celebrated chef, restaurateur, and TV personality Fabio Viviani. After successfully launching multiple restaurant concepts across the U.S., Viviani identified a gap in the fast-casual dessert market — consumers wanted premium, visually appealing desserts that could be enjoyed quickly, on the go, or through delivery without sacrificing presentation.
Inspired by European culinary traditions and modern American dessert trends, Viviani developed the idea of layered gourmet desserts served in eye-catching jars. This provided consistency, portability, and an irresistible visual appeal that naturally fuels social-media engagement.
Brand Journey & Evolution
The first JARS location opened with an emphasis on high-impact presentation, bold flavors, and efficient operations. The immediate popularity of the concept drew attention from consumers, influencers, and the franchising community. As a result, the brand quickly formalized its franchise system and began expanding into major U.S. markets.
The business model was intentionally built for scale — ventless kitchen design, small labor footprint, and streamlined menu execution. This allows both new and experienced operators to run a highly efficient dessert business in under 1,200 square feet.
Current Franchise Footprint
JARS is still in its early expansion phase, making it one of the most promising emerging franchises in the dessert category.
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Active Units: Approximately 7+ open
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Units in Development: Dozens across the U.S.
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Initial Flagship Markets: Illinois, California, Texas, and select East Coast regions
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International Expansion: Multi-unit development agreements already signed abroad
Market Presence in the USA
JARS is positioned within the booming dessert and sweet-treat industry — a sector experiencing steady growth driven by consumer demand for indulgent, premium, and Instagram-worthy food experiences. The brand fills a niche between traditional ice cream shops, pastry cafés, and gourmet bakeries by delivering highly unique desserts with strong emotional and visual appeal.
Support Training
JARS provides one of the most structured support systems in the dessert franchise category:
Pre-Launch Support
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Assistance with site selection and lease negotiations
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Architectural guidance for the hoodless/ventless layout
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Vendor onboarding and equipment guidance
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Business planning and budget forecasting
Training Program
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40+ hours of classroom training
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70+ hours of hands-on, in-store training
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Food preparation, quality control, and safety protocols
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Inventory management and cost-control training
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Leadership development for owners and managers
Marketing & Branding Support
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Social-media and content playbooks
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Launch marketing strategy for grand opening
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Local store marketing toolkits
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Seasonal campaigns and menu promotions
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Access to national brand fund advertising
Ongoing Support
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Dedicated field operations consultants
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Technology systems (POS, inventory, loyalty, gift cards)
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Menu innovation and product updates
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Performance reviews and KPI tracking
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Multi-unit growth advisory for expanding franchisees
Ideal Candidate
JARS is designed for both experienced operators and passionate entrepreneurs. The suitable franchisee typically matches the following profile:
Professional Background
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Experience in restaurant, retail, hospitality, or food-service management
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Strong understanding of customer service and team leadership
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Capability to follow operational systems and maintain brand standards
Investment & Commitment
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Adequate liquid capital and net worth to support the investment
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Willingness to be hands-on, especially during early operations
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Ability to recruit, train, and mentor a small, efficient team
Personal Traits
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Passion for food, desserts, and creating memorable guest experiences
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Interest in social-media-friendly, trend-driven food concepts
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Desire to build a long-term, scalable business
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Strong marketing mindset and focus on community engagement
Location & Market Fit
Ideal territories include:
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High-traffic shopping districts
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Premium suburban retail centers
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University areas and tourist zones
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Lifestyle centers, entertainment districts, and mixed-use developments
Financial Detail
| Category | Amount / Range |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $208,950 – $645,500 |
| Minimum Liquid Capital Required | $250,000 |
| Minimum Net Worth Required | $500,000 |
| Royalty Fee | 6% of Gross Sales |
| Marketing / Brand Fund Fee | 2% of Gross Sales |
| Initial Training Costs | Included in investment (classroom + on-site) |
| Leasehold Improvements / Build-Out | Varies; ventless/hoodless design lowers cost |
| Equipment Package | Included in total investment estimate |
| Initial Inventory | $5,000 – $12,000 (approx.) |
| Grand Opening Marketing | $5,000 – $10,000 |
| Working Capital (First 3 Months) | $25,000 – $50,000 |
| Store Size | Typically small footprint; efficient layout |
| Expected Break-Even Timeline | 18 – 36 months (location-dependent) |
| Revenue Streams | Dessert jars, beverages, coffee, seasonal items, catering, grab-and-go, delivery |