Established
2011
Franchise Units
3
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$550,000
Home Based
No
Description
JoJu has become one of the most exciting and contemporary Vietnamese quick-service restaurant concepts in the United States, celebrated for its bold flavors, modern branding, and fast-casual convenience. Known for redefining the classic bánh mì with an American-Asian fusion twist, JoJu blends authenticity with innovation—attracting loyal customers who crave flavorful food served quickly, consistently, and affordably.
Over the years, JoJu has earned a strong reputation for its high-quality ingredients, vibrant menu, and trend-forward positioning across urban and suburban markets. While many fast-casual brands compete on speed, JoJu competes on taste, experience, and value—offering handcrafted sandwiches, rice bowls, appetizers, teas, and desserts designed to appeal to a broad, multicultural audience.
As the USA restaurant market shifts toward bold flavors and globally inspired quick-service dining, JoJu stands out as a scalable, efficient, and culture-driven franchise concept. The brand delivers a memorable culinary identity while offering franchisees a model built for profitability, simplicity, and steady growth. For investors seeking an emerging brand with a strong niche and mainstream appeal, JoJu offers an opportunity with significant upside.
Why Invest in This Franchise?
Investing in JoJu means entering one of the fastest-growing food categories in the USA—Asian fast-casual dining. With consumer demand for global flavors, healthier ingredients, and quick-serve quality increasing each year, JoJu is positioned at the center of these market trends.
Here’s why entrepreneurs choose JoJu:
1. Unique Market Positioning
The brand offers authentic Vietnamese flavors with an American twist—positioning it as both familiar and exotic. This helps attract a wide customer base, from students and families to office crowds and foodies.
2. Efficient, Scalable Operations
JoJu’s menu and setup are designed for fast prep times, limited waste, small kitchens, and strong labor efficiency—helping franchisees control costs and maximize margins.
3. Strong Brand Identity
Modern branding, vibrant packaging, and beautifully crafted menu items make JoJu a standout in the competitive quick-service space.
4. High Repeat-Customer Potential
From bánh mì and rice bowls to classic Asian street-food snacks and iced teas, the menu encourages regular visits and high-ticket add-ons.
5. Growth Category With Long-Term Demand
Asian-inspired restaurants have been among the most resilient and fastest-growing categories in the US fast-casual sector.
Background
Established Year: JoJu was founded in 2011 in Elmhurst, New York.
Founders: The brand was started by entrepreneurs passionate about modernizing traditional Vietnamese street food for the American market.
Brand Journey & History:
JoJu began with a simple goal—bring authentic, fresh, handcrafted bánh mì to the mainstream US market without diluting traditional flavors. The brand quickly gained attention for its gourmet approach to sandwiches, attention to detail, and approachable price point. Over the years, the founders expanded the menu to include rice bowls, signature beverages, crispy appetizers, and fan-favorite fusion items that reflect the diversity of today’s American palate.
Ownership:
JoJu remains founder-led, with a strong emphasis on brand culture, authenticity, and sustainable growth.
Market Presence in USA:
JoJu has developed a dedicated following across New York and continues to expand its footprint into new states and metropolitan markets through franchising.
Industry Category:
Fast-Casual Restaurant • Vietnamese Cuisine • Asian Fusion • Quick-Service Dining
Franchise Active Units – Current Number:
( 3 units )
Support Training
JoJu franchisees receive full hands-on support from the brand’s experienced corporate team. The brand is committed to building strong operators who can uphold quality, maintain consistency, and grow their markets successfully.
Pre-Launch Support
-
Site selection guidance and demographic studies
-
Lease negotiation support
-
Detailed store layout, kitchen design, and equipment list
-
Full construction and branding package
-
Vendor connections for food, equipment, and supplies
Initial Training
-
Multi-week training program at a flagship location
-
Culinary training: recipes, prep standards, kitchen flow, and food safety
-
Staff hiring support and onboarding guidelines
-
POS system training, operations management, and cost-control systems
Operational Support
-
Opening week on-site corporate support
-
Standard operating procedures manual
-
Inventory management systems
-
Quality control audits
-
Technology platforms for ordering, reporting, and analytics
Marketing & Growth Support
-
Local store marketing toolkit
-
Grand opening promotion management
-
Social media templates and brand content
-
Digital marketing guidance and geo-targeted campaigns
-
Seasonal menu rollouts, product innovation, and brand updates
Ongoing Support
-
Continuous R&D and menu innovation
-
Dedicated franchise business consultant
-
Multi-unit growth planning for investors seeking expansion
Ideal Candidate
JoJu is looking for partners who believe in flavorful food, strong operations, and building community-oriented restaurants. The ideal franchisee may include:
-
Entrepreneurs with a passion for hospitality
-
Individuals or families seeking a proven quick-service model
-
Multi-unit investors or restaurant operators looking to diversify
-
Corporate professionals transitioning into business ownership
-
Investors who appreciate Asian cuisine, global flavors, and fast-casual dining
Successful JoJu franchisees typically have:
-
Strong business or managerial experience
-
Ability to invest in a fast-casual restaurant concept
-
Commitment to maintaining food quality and guest experience
-
Willingness to follow established brand systems
-
Desire to grow into multi-unit ownership over time
-
Preferred locations in high-traffic urban, suburban, or college-area markets
Financial Detail
Total Investment Required:
Estimated range: $250,000 – $550,000+ depending on location, size, and build-out conditions.
Minimum Investment Required:
Approximately $250,000.
Franchise Fee:
Around $35,000 – $45,000 depending on territory.
Franchise Units:
( 3 units )
Infrastructure Cost:
Includes construction, kitchen equipment, POS systems, signage, décor, and seating layout.
Marketing Budget:
Initial local marketing for launch: $10,000 – $25,000
Working Capital:
Recommended $25,000 – $50,000 for the first months of operations.
Royalty Fees:
Typical industry range: 5% – 6% of gross sales.
Marketing/Brand Fund:
Approximately 2% of gross sales.
Expected ROI:
Most franchisees typically see ROI within 18–36 months, depending on store performance and location.
Break-Even Time:
Estimated around 6–18 months for well-run locations.
Potential Revenue Streams:
-
Dine-in
-
Takeout
-
Delivery platforms
-
Catering orders
-
Corporate lunch programs
-
Seasonal menu offerings
-
Beverage add-ons and combo meals