Established
2020
Franchise Units
15
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$380,000
Home Based
No
Description
Junbi has emerged as one of America’s most recognizable modern matcha brands, blending high-quality Japanese matcha with a fast-casual beverage experience designed for today’s health-conscious consumers. Known for its bright, cheerful branding, clean ingredient philosophy, and welcoming culture, Junbi has carved out a unique position in the booming tea and specialty beverage category.
In a market dominated by sugary drinks and artificial flavors, Junbi stands out by offering a refreshing alternative—authentic matcha sourced directly from Japanese farms and prepared in approachable, energizing ways. From handcrafted matcha lattes to seasonal drinks and fruit refreshers, the brand has built a loyal customer base drawn to flavor, wellness, and positive energy.
For entrepreneurs looking for a beverage franchise that blends modern aesthetics with strong unit economics, Junbi presents a compelling opportunity. Its menu flexibility, streamlined operations, and strong following among young professionals, students, and health-forward customers make it an attractive business model with long-term potential across major U.S. markets.
Why Invest in the Junbi Franchise?
Junbi offers a franchise proposition built for the future of beverage retail: simple operations, trending consumer demand, and a brand that feels modern, friendly, and scalable.
Here are the strongest reasons investors choose Junbi:
1. Growing demand for matcha & functional beverages
Matcha is experiencing exponential growth in the U.S., driven by health, wellness, and lifestyle trends. Junbi is strategically positioned to lead the category with a product that balances authenticity and creativity.
2. Strong brand identity that resonates
Junbi’s visual branding—clean, vibrant, and culturally rooted—creates instant recognition and high social-media engagement. It attracts a demographic that values experiences as much as the product itself.
3. Simple, streamlined operations
Unlike smoothie bars or cafés requiring complex equipment and heavy prep, Junbi operates with a lean setup and a menu that can be executed efficiently with minimal waste.
4. High margins in the beverage category
Tea-based beverages feature strong profit margins, low food costs, and consistent repeat purchases.
5. Flexible store formats
Junbi works well in inline retail locations, shopping centers, lifestyle plazas, and student-heavy markets. Smaller footprints also help reduce startup and build-out costs.
6. Proven franchise support
From training to marketing to operational systems, Junbi provides franchisees with a structured pathway to opening and scaling their store.
Background
Established Year: Junbi was officially founded in 2020, though the founders had been building the matcha brand and community long before the franchise launch.
Founders: The brand was created by a group of influencers and entrepreneurs known for their passion for wellness, Japanese culture, and community building. Key founders include Edric Chen, Wesley Chan, Phil Wang, and Andrew Fung, who collectively brought branding, creative strategy, and operational experience into one cohesive concept.
Headquarters: Based in California, Junbi’s roots remain closely connected to the West Coast lifestyle—active, healthy, and community-minded.
Franchise Active Units: Junbi currently operates 15+ locations across the United States, with additional units in development as the brand continues expanding into key metropolitan markets.
Brand Journey:
Junbi began as a passion project celebrating authentic matcha through approachable, creative drinks. As demand surged, the brand evolved into a full retail concept with a unique aesthetic and a culture centered around positivity—“Prepare Daringly,” its signature motto. Junbi successfully expanded into franchising, attracting operators who believe in the product and the lifestyle behind it.
Industry: Specialty beverage, tea shops, health & wellness cafés.
Market presence:
Junbi continues to grow across California, Texas, the East Coast, and emerging metropolitan areas where young, health-driven consumers fuel steady foot traffic. Social media has also helped the brand build a strong national presence beyond its geographic footprint.
Support Training
Junbi provides a robust support system designed to help franchisees feel confident from day one. Their onboarding structure covers everything from brand training to daily execution, ensuring new operators maintain quality and consistency.
Pre-Launch Support
• Site selection assistance and territory analysis
• Lease negotiation guidance
• Architectural planning and store layout support
• Vendor setup, equipment list, and purchasing guidance
• Pre-opening marketing plan and launch strategy
• Hiring support and initial staffing guidelines
Operational Training
• Comprehensive multi-week training at a certified Junbi location
• Hands-on instruction in drink preparation, matcha handling, and menu execution
• POS setup, inventory management, and store workflow training
• Staff training materials and operational manuals
Marketing Support
• Brand-approved social media assets and promotional templates
• Grand-opening marketing campaigns
• Ongoing seasonal promotions, creative direction, and digital content support
• Guidance for local store marketing and community outreach
Ongoing Support
• Field visits and operational review from franchise support teams
• Continuous menu development and seasonal product releases
• Technology updates, brand innovation, and system improvements
• Regular franchisee communication, newsletters, and performance insights
Junbi’s training program is built for first-time operators and seasoned business owners alike, providing structure, clarity, and a long-term support framework.
Ideal Candidate
Junbi is an ideal franchise for entrepreneurs who want to build a community-driven, lifestyle-oriented beverage business. The brand attracts investors who value culture, creativity, and wellness.
The ideal candidate includes:
• Passionate operators: Individuals who enjoy customer service, community engagement, and building a welcoming environment.
• First-time business owners or multi-unit investors: The model is simple enough for beginners yet scalable for portfolio owners.
• Health-focused entrepreneurs: Those who align with Junbi’s wellness-centric identity.
• Investors with strong people skills: Since the concept thrives on hospitality and energy.
• Financially qualified candidates: Ability to meet investment requirements and maintain working capital during the ramp-up phase.
• Preferred locations: College towns, high-traffic lifestyle plazas, mixed-use developments, affluent suburbs, fitness-oriented communities, and West Coast/East Coast metros.
Financial Detail
| Category | Amount (USD) |
|---|---|
| Total Investment | $180,000 – $380,000 |
| Franchise Fee | $35,000 – $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund | 2% of gross sales |
| Minimum Liquid Capital | $75,000 – $120,000 |
| Net Worth Required | $250,000+ |
| Store Size | 600 – 1,200 sq. ft. |
| Working Capital | $15,000 – $30,000 |
| Grand Opening Marketing | $8,000 – $12,000 |