Established
2007
Franchise Units
2
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$1,200,000
Home Based
No
Description
KEO Asian Cuisine is a modern Asian-fusion restaurant concept known for blending authentic Southeast Asian flavors with a contemporary, upscale-casual dining experience. Created to bring the bold tastes of Thailand, Vietnam, Cambodia, Malaysia, China, and Japan under one roof, KEO has built a loyal following by introducing fresh, made-from-scratch dishes crafted with high-quality ingredients. The brand is recognized for its vibrant atmosphere, chef-driven menu, and commitment to delivering a memorable dining experience that appeals to food-savvy customers across the United States.
In a market where Asian cuisine continues to outperform other restaurant categories, KEO Asian Cuisine stands out as a concept that balances authenticity with mainstream accessibility. Its proven systems, streamlined operations, strong brand identity, and modern interior design make it a highly attractive franchise opportunity for entrepreneurs looking to enter the thriving Asian casual-dining space.
Why Invest in KEO Asian Cuisine?
Investing in KEO Asian Cuisine offers entrepreneurs a chance to operate in one of the fastest-growing segments of the U.S. restaurant industry. Asian cuisine remains one of America’s top dining categories, driven by demand for healthier, flavorful, made-to-order meals. KEO’s model captures this market with a menu designed to attract families, young professionals, food enthusiasts, and customers seeking fresh global flavors.
The franchise model has been strategically developed to simplify operations while protecting food quality and consistency. KEO offers an attractive combination of strong unit economics, efficient kitchen processes, technology-enabled systems, and a concept that works equally well in urban centers, suburban communities, lifestyle plazas, and high-traffic retail corridors.
Other key reasons to invest include:
• High Consumer Demand: Asian cuisine continues to grow rapidly, outperforming many other food categories.
• Streamlined Operations: A disciplined menu strategy and efficient kitchen layout help maintain manageable labor and food costs.
• Strong Brand Identity: KEO’s modern design and premium dining experience appeal to a wide demographic.
• Diverse Revenue Streams: Dine-in, takeout, delivery, catering, and special events increase earning potential.
• Scalable Business Model: Suitable for single-unit and multi-unit investors.
• Recession-Resistant Category: Affordable, high-quality Asian food remains in demand across economic cycles.
Background
KEO Asian Cuisine was founded in 2007 with a clear mission: bring authentic Southeast Asian flavors to the U.S. while delivering a contemporary dining experience that rivals top global restaurant chains. Built on a passion for Asian food culture, the brand started as a small, chef-driven concept emphasizing fresh ingredients and scratch-made dishes inspired by the founders’ travels and culinary background.
From its early beginnings, KEO gained attention for its unique blend of flavors, balanced menu variety, and warm hospitality. The brand evolved into a recognizable name in Asian fusion dining, celebrated for its creative approach, fresh produce, handcrafted sauces, and signature dishes inspired by Thai, Vietnamese, Malaysian, Japanese, and Chinese cuisine.
Over the years, KEO expanded its presence and refined its business model to support franchise development across the United States. Today, the brand continues to grow in the Asian casual dining industry, positioning itself among the top emerging restaurant concepts in its category.
Support Training
KEO Asian Cuisine provides comprehensive support to help franchisees succeed from day one. Their structured training, operational guidance, and ongoing coaching ensure every location maintains the brand’s quality, consistency, and service standards.
Pre-Launch Support
• Assistance with site selection, market evaluation, and lease negotiation.
• Restaurant layout, kitchen design, and architectural guidance.
• Pre-opening project management to help franchisees stay on schedule.
• Vendor sourcing, equipment setup, and supply chain onboarding.
Franchise Training Program
• Extensive in-store hands-on training covering culinary operations, food preparation, menu execution, and kitchen systems.
• Front-of-house training for customer service, hospitality standards, and leadership.
• Management training to develop operational excellence, team building, scheduling, and financial oversight.
• Technology training for POS systems, reporting tools, inventory, and customer management.
Operational Support
• Ongoing field support from experienced franchise consultants.
• Standardized operating manuals and SOP systems.
• Menu updates, recipe improvements, and cost-control strategies.
• Quality assurance visits to maintain performance across all locations.
Marketing & Growth Support
• National and regional marketing assistance.
• Professional branding materials, digital advertising templates, and promotions.
• Menu photography, social media support, and seasonal campaign assets.
• Guidance on local store marketing strategies, events, and community engagement.
KEO’s franchise program was built to help franchisees operate confidently and profitably, even without previous restaurant experience.
Ideal Candidate
KEO Asian Cuisine works best for entrepreneurs who are passionate about food, hospitality, and running a customer-focused business. While restaurant experience is helpful, it is not mandatory due to the extensive training and support provided.
A Strong Fit for KEO Includes:
• Individuals or families seeking a high-growth business in the food service industry.
• Investors with a passion for Asian cuisine and customer experience.
• Multi-unit operators looking to expand their portfolio with a scalable, modern dining concept.
• Entrepreneurs with leadership qualities, commitment to teamwork, and strong business ethics.
• Candidates comfortable with day-to-day restaurant operations or managing a hired team.
• Investors willing to follow brand standards and maintain food quality, cleanliness, and service excellence.
Preferred Qualities
• Financial capability to meet investment requirements.
• Strong communication and people-management skills.
• Interest in long-term, sustainable business growth.
• Locations in high-traffic urban, suburban, or shopping district areas.
Financial Detail
Below is a general financial outline for opening a KEO Asian Cuisine franchise in the United States. Actual costs vary depending on market, square footage, and site conditions.
Estimated Investment Range
• Total Investment: $450,000 – $1,200,000
• Minimum Liquid Capital Required: $150,000 – $300,000
• Net Worth Recommendation: $500,000+
• Franchise Fee: $35,000 – $50,000
• Royalty Fee: Approximately 4% – 6% of gross sales
• Marketing/Advertising Fee: 1% – 3% of gross sales
• Working Capital: $50,000 – $150,000
• Build-Out & Infrastructure Costs: $250,000 – $800,000
• Equipment & Kitchen Setup: $100,000 – $250,000
• Initial Marketing Budget: $15,000 – $30,000
• Training & Opening Costs: $10,000 – $25,000