Established
2010
Franchise Units
00
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Kosama is a performance-driven fitness franchise built around a singular promise: helping people transform their bodies through structured, coach-led training that blends strength, kickboxing, flexibility, and heart-rate-based conditioning. Unlike traditional gyms that rely heavily on self-guided workouts, Kosama delivers a fully programmed, immersive fitness experience designed to keep members motivated, committed, and part of a community that genuinely feels like a team.
Since launching, Kosama has carved a strong reputation in the boutique fitness category, known for its measurable results, high member retention, and diverse workout formats that appeal to both beginners and advanced athletes. Fitness consumers today want experiences—not just equipment—and Kosama’s approach checks every box: accountability coaching, small-group support, certified trainers, progress tracking, and sessions that are structured yet always changing.
For entrepreneurs, Kosama represents an exciting entry point into the booming U.S. fitness industry. With a streamlined operating model, powerful branding, and a scalable studio footprint, this franchise offers a lower start-up investment than many boutique competitors while delivering an elevated, results-driven product that keeps members loyal for years.
Why Invest in This Franchise?
Kosama offers a compelling blend of strong brand identity, efficient operations, and proven consumer demand. Its total-body training system fills the gap between expensive personal training and large-box gyms that offer little support. Members join because they want transformation; they stay because Kosama delivers real, trackable results.
Investors choose Kosama for its:
• High recurring revenue model driven by monthly memberships
• Strong member retention thanks to hands-on coaching and accountability
• Flexible studio sizes that reduce start-up costs and allow location versatility
• Comprehensive programming appealing to all ages and fitness levels
• Low labor structure with a small, well-trained staff
• Attractive profit margins typical of boutique fitness studios
• Expanding health and wellness demand, supported by a growing national focus on mental and physical well-being
Background
Kosama was founded in 2010 with the mission of creating a results-based fitness experience centered around performance training, instructor-led sessions, and a motivating group atmosphere. The brand grew quickly by offering something fresh and attainable: workouts that challenge the body but remain accessible, welcoming, and highly structured.
Over the years, Kosama expanded its programming, introduced enhanced coaching standards, and built a loyal member base across multiple U.S. communities. The brand’s curriculum combines kickboxing, kettlebell work, TRX suspension training, endurance sessions, and mobility programs—giving members a dynamic and well-rounded fitness routine.
• Founded: 2010
• Founders: Developed by experienced fitness entrepreneurs passionate about transformation-focused training
• Franchise Active Units (Current): N/A
• Industry Category: Boutique fitness, health & wellness, small-group personal training
• Market Presence in the USA: Known regionally for its transformation programs, strong results, and community-driven culture
As demand for structured, coach-led fitness continues rising nationwide, Kosama is strategically expanding territories for investors seeking a proven model with room to grow.
Support Training
Kosama’s support system is designed to give franchisees everything they need to open confidently, run efficiently, and grow sustainably. The brand understands that fitness expertise isn’t required—strong operations, great trainers, and a consistent member experience matter more than anything.
Pre-Launch Support
• Assistance with territory selection and demographic analysis
• Studio layout planning, equipment lists, and space optimization
• Full onboarding for franchisees, managers, and prospective coaches
• Access to Kosama’s brand standards, marketing assets, and pre-opening checklists
Operational Training
• In-person and virtual training on class structure, member management, studio staffing, and daily procedures
• Instructor certification programs to maintain a consistent class quality nationwide
• Software training (CRM, membership systems, scheduling platforms)
Marketing Support
• Pre-opening marketing campaign to build local buzz
• Digital ad guidance for Facebook, Instagram, Google
• Branded assets for social media, email marketing, and lead generation
• National marketing strategy and ongoing promotional support
Ongoing Support
• Monthly system updates, new workout formats, and seasonal programming
• Leadership coaching for studio owners
• Field support visits
• Access to a community of active franchisees
• Continuous improvements to member engagement, retention strategies, and revenue performance
Ideal Candidate
Kosama is best suited for entrepreneurs who love the fitness space, enjoy working with people, and want a business with recurring revenue and a high-energy atmosphere. You do not need a fitness background or athletic experience—Kosama provides all the training you and your staff need.
Ideal franchise partners include:
• Business-minded operators looking for a scalable boutique fitness model
• Health, wellness, or sports-driven individuals who want to inspire community transformation
• Multi-unit franchise owners seeking to diversify into the high-demand fitness sector
• Professionals transitioning from corporate roles wanting a more fulfilling, community-centric business
• Investors with strong people skills, leadership qualities, and sales aptitude
• Owners committed to the brand system, local marketing, and building long-term member relationships
Preferred location types include high-traffic suburban areas, retail plazas, lifestyle centers, and communities with strong health-conscious populations.
Financial Detail
Below is a general financial overview commonly associated with boutique fitness studios similar to Kosama. Exact numbers vary by market and studio size, but this gives investors a strong starting estimate.
• Total Investment Required: $150,000 – $350,000
• Minimum Investment Required: Approximately $150,000
• Franchise Fee: ~$30,000 – $40,000
• Studio Size: Typically 2,000 – 3,500 sq ft
• Build-Out & Infrastructure Costs: $80,000 – $200,000 depending on market and design
• Equipment Costs: $25,000 – $60,000 (kettlebells, TRX, cardio tools, mats, kickboxing gear, etc.)
• Marketing Budget (Pre-Opening): $10,000 – $20,000
• Working Capital: $20,000 – $40,000 recommended
• Royalty Fees: ~6% of gross sales (varies by franchise agreement)
• Marketing Fund Contribution: ~1%–2% of gross sales
• Membership Revenue Model: Monthly recurring memberships + transformation programs + retail sales
• Additional Revenue Streams: Apparel, personal training, specialty classes, seasonal fitness challenges
• Expected ROI: Typically 18–36 months depending on membership ramp-up
• Break-Even Timeline: Often 6–12 months with strong marketing and local engagement