Established
2007
Franchise Units
15
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$750,000
Home Based
No
Description
La Brasa has earned a passionate following across the United States for bringing the bold, aromatic flavors of Peruvian rotisserie chicken and Latin-inspired comfort dishes to everyday American dining. Known for its signature charcoal-fired chicken, fresh ingredients, and approachable fast-casual pricing, La Brasa has carved a niche in the thriving ethnic-fusion restaurant market—offering guests a dining experience rare in the fast-casual space: authentic food, quick service, and a warm neighborhood feel.
As consumer preferences shift toward global cuisines, healthier proteins, and fresh meals prepared with real ingredients, La Brasa has positioned itself as the kind of brand that resonates across diverse communities. The brand’s menu draws people in—from families and office workers to food lovers who enjoy a flavorful alternative to traditional fast food. With strong operational systems, scalable store formats, and a business model built for volume, La Brasa stands out as a compelling franchise that blends authenticity with commercial appeal.
Why Invest in the La Brasa Franchise?
La Brasa sits at the center of several powerful restaurant trends—charcoal-grilled proteins, Latin flavors, and better-for-you fast-casual dining. For franchise owners, this unlocks a large and sustainable customer base, predictable demand, and high repeat business. Peruvian rotisserie chicken is naturally flavorful, versatile, and cost-efficient, making it a profitable hero product that drives strong margins.
The brand has refined its recipes, systems, and kitchen workflows to ensure consistency and efficiency across all units. Franchisees benefit from a model with proven menu engineering, manageable labor requirements, streamlined kitchen layouts, and powerful brand recognition in key U.S. markets.
With growing demand for global cuisine, lower overhead than full-service restaurants, and wide territorial availability, La Brasa offers a scalable business that can thrive in suburban communities, high-traffic urban areas, and mixed-use commercial zones. Its operational simplicity, strong flavor identity, and loyal customer following make it an investment with long-term potential.
Background
La Brasa began its journey in 2007, created by a group of passionate food entrepreneurs determined to bring the bold, smoky flavors of traditional Peruvian charcoal chicken to the American fast-casual dining scene. The founders saw a major gap in the U.S. market: consumers were craving global flavors, but there were very few authentic Peruvian rotisserie concepts available in a quick, accessible format. La Brasa stepped into that space with a simple promise—fresh ingredients, real cooking, and unforgettable flavors inspired by the street kitchens of Peru.
From its first restaurant in South Florida, La Brasa quickly became known for its signature charcoal-roasted chicken, generous portions, and vibrant Latin-inspired sides. What started as one location steadily grew as word spread about the brand’s quality and consistency. Guests embraced the authenticity of the menu, while franchise operators were drawn to the efficiency and profitability of La Brasa’s streamlined kitchen model.
Today, La Brasa operates 15 active units across the United States, with a strong concentration in Florida and a growing presence in other regions. The brand continues to expand into high-traffic suburban areas, business districts, and multicultural neighborhoods, attracting families, professionals, and food lovers who appreciate bold flavors and approachable prices.
While the company has evolved, La Brasa has stayed committed to its founding principles: authentic Peruvian flavors, fast service, and a dining experience rooted in community. The ownership team remains hands-on in operations, menu innovation, vendor relationships, and franchisee support—ensuring every new location delivers the same high-quality food and service the brand was built on.
La Brasa is firmly positioned within the fast-casual restaurant, ethnic cuisine, Latin fusion, and charcoal rotisserie chicken categories—segments that continue to grow in popularity as consumers shift toward flavorful, globally inspired dining options. Its strong regional reputation and category differentiation make it an attractive brand for multi-unit operators and emerging franchise investors looking for a scalable, culturally rich food concept.
Support Training
La Brasa provides a structured, end-to-end support program to prepare franchisees for successful ownership—whether you’re an experienced restaurant operator or new to the foodservice industry.
Pre-Launch Support:
• Site evaluation and market analysis to identify prime commercial locations
• Assistance with lease negotiations and contractor coordination
• Architectural plans, store layout design, equipment specifications, and branded interior décor guidelines
• Pre-opening marketing strategy and grand opening planning
• Training residency for franchisees and key staff at an established La Brasa location
Operational Training:
• Hands-on instruction covering food preparation, recipe execution, kitchen safety, supply chain processes, menu management, and speed-of-service standards
• Training modules for front-of-house service, order accuracy, drive-thru or takeout systems (if applicable), and guest experience management
• Inventory management, cost control, ordering procedures, and waste-reduction processes
Marketing & Brand Support:
• National and regional marketing strategies
• Digital marketing templates, social media content packages, seasonal promotions, and local advertising guidance
• Access to approved vendors and brand-approved product sourcing
Ongoing Support:
• Follow-up field visits, operational audits, and continuous improvement guidance
• Updated training manuals and revised SOPs
• Menu innovation updates and promotional calendar
• Franchise advisory meetings and collaborative support from an experienced franchise leadership team
La Brasa’s support system is built to help franchisees confidently scale their operations, maintain product quality, and build a strong customer base.
Ideal Candidate
La Brasa is best suited for growth-minded entrepreneurs who value authenticity, customer experience, and strong operational systems. Ideal candidates include professionals transitioning from corporate careers, multi-unit restaurant operators, family investors, and entrepreneurs looking for a scalable business in a high-demand category.
The ideal La Brasa franchise owner typically possesses:
• A passion for food, hospitality, and community engagement
• Strong leadership and people-management skills
• Commitment to operational excellence and consistent product quality
• Ability to follow established brand systems and maintain the brand’s culinary standards
• Sufficient liquidity and financial capability to support build-out and start-up costs
• Preference for high-traffic commercial areas, suburban neighborhoods, and mixed-use developments
• A hands-on or semi-absentee ownership approach, depending on store size and team structure
La Brasa franchisees are community builders—entrepreneurs who enjoy creating memorable dining experiences and returning guests.
Financial Detail
Franchise Fee: $30,000 – $45,000
Total Investment: $350,000 – $750,000
Minimum Liquid Capital: $100,000 – $150,000
Net Worth Requirement: $300,000 – $500,000
Royalty Fee: 5% – 6%
Marketing Fund: 1% – 2%
Local Marketing: $10,000 – $15,000 (pre-opening)
Working Capital: $25,000 – $50,000
Break-Even: 10 – 18 months
ROI Expectation: 2 – 3 years