Established
2003
Franchise Units
70
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$275,000
Home Based
No
Description
Locker Room Haircuts has become one of America’s most recognizable names in men’s grooming, bringing a fun, sports-inspired barbershop experience to communities across the country. Built on the idea that haircuts should be comfortable, casual, and genuinely enjoyable, the brand combines premium grooming services with an atmosphere that feels like the ultimate sports retreat. TV screens at every chair, stylish yet masculine interiors, and a service menu tailored specifically for men make Locker Room Haircuts stand out in a competitive industry.
As the demand for men’s grooming continues to climb—driven by rising self-care trends, repeat-service revenue, and strong consumer loyalty—Locker Room Haircuts has positioned itself as a premier franchise opportunity. With consistent brand growth, proven operating systems, and strong customer retention, this franchise appeals to entrepreneurs who want to tap into a stable, recession-resilient sector. For investors seeking a franchise that blends lifestyle, simplicity, and profitable operations, Locker Room Haircuts offers a business that delivers recurring revenue without the complexity of food, manufacturing, or inventory-heavy models.
Why Invest in This Franchise?
Locker Room Haircuts offers more than a haircut—it delivers an experience. This unique positioning fuels steady walk-in traffic, long-term memberships, and a loyal customer base. The franchise model is streamlined, highly scalable, and built for semi-absentee or owner-operator structures.
Key reasons investors choose Locker Room Haircuts:
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High-Demand, Repeat-Service Business: Men typically require a haircut every 3–6 weeks, generating dependable recurring revenue.
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Recession-Resistant Industry: Grooming remains essential regardless of economic conditions.
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Strong Brand Identity: Sports-themed atmosphere creates a memorable experience and differentiates the brand from generic barbershops.
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Simple Operations: No cooking, no food safety rules, limited inventory, and manageable staffing.
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Flexible Staffing Model: Employ licensed stylists and barbers with structured training support.
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Scalable Multi-Unit Potential: Streamlined processes allow motivated investors to expand quickly into multiple territories.
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Community-Focused Model: Locations naturally become neighborhood hubs for men and families.
Background
Locker Room Haircuts was founded in 2003 with a mission to reinvent the typical men’s haircut experience. Its founders envisioned a space where men could relax, enjoy a sports-inspired environment, and receive professional grooming services without the upscale pricing found in boutique salons.
Brand Evolution & Growth Journey:
Over the last two decades, Locker Room Haircuts has grown steadily across the USA, becoming a recognizable neighborhood brand in many states. Its growth has been driven by strong customer retention, organic referrals, and franchise owners reinvesting in additional units. The leadership team remains committed to innovation, customer satisfaction, and franchisee success—prioritizing personalized support and consistent brand standards.
Industry Category:
Men’s Grooming, Haircare & Barbershop Services
Current Franchise Active Units:
More than 70+ locations across multiple U.S. states, with expansion opportunities still wide open.
Ownership & Brand Positioning:
Privately held and founder-led, Locker Room Haircuts operates with a hands-on approach to franchisee development. The brand blends small-business personality with proven, large-scale franchise systems, helping new owners enter the booming grooming industry with confidence.
Support Training
Locker Room Haircuts offers a comprehensive support framework to ensure every franchisee starts strong and continues to grow.
Pre-Launch Support
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Assistance with location selection and demographic analysis
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Lease negotiation guidance
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Store layout, design, and construction support
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Vendor sourcing and equipment purchasing assistance
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Pre-opening marketing campaigns to build buzz before launch
Training & Operational Support
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Initial training program covering operations, staff hiring, scheduling, customer service, and financial management
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Hands-on training at an existing Locker Room Haircuts location
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Stylist and barber onboarding support
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Technology system setup and POS integration
Marketing & Growth Support
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National and regional marketing campaigns
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Digital marketing guidance, social media assets, loyalty programs, and promotional calendars
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Local store marketing toolkit for community outreach
Ongoing Support
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Dedicated franchise consultant
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Regular performance reviews and business coaching
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Operational updates, new service rollouts, and continuing education for staff
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Access to franchisee community forums & best-practice sharing
Ideal Candidate
Locker Room Haircuts is designed for entrepreneurs who value simplicity, people management, and a strong service culture. You do not need barbering or salon experience—the corporate team provides everything you need.
The ideal franchisee includes:
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First-time business owners seeking a low-complexity model
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Semi-absentee investors wanting a manager-run location
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Multi-unit operators looking for a scalable, repeatable concept
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Hands-on entrepreneurs who enjoy community engagement
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Individuals with people-management experience such as retail, hospitality, fitness, or customer service
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Investors seeking stable recurring revenue with low operational stress
Ideal territories include suburban communities, college towns, military hubs, and growing residential markets—areas where men’s grooming demand is consistently high.
Financial Detail
Below is a general financial overview to help investors understand the expected range of investment and ongoing costs.
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $150,000 – $275,000 |
| Minimum Liquid Capital Required | $75,000 – $100,000 |
| Franchise Fee | $30,000+ |
| Franchise Units | 70+ and growing |
| Build-Out & Infrastructure Cost | $80,000 – $150,000 (depending on size & market) |
| Equipment & Furnishings | $25,000 – $45,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (First 3 Months) | $15,000 – $30,000 |
| Royalty Fees | Typically 5–7% of gross sales |
| Marketing Fund Contribution | 1–2% of gross sales |
| Expected ROI Timeline | 18–30 months depending on performance |
| Break-Even Point | Often within 9–16 months |
| Potential Revenue Streams | Haircuts, beard trims, grooming packages, memberships, product sales, kids’ haircuts |
The model’s low overhead, recurring customer base, and simple operations contribute to strong long-term profitability and multi-unit scalability.