Established
2010
Franchise Units
10
Minimum Investment
$110,000
Franchise Fee
$30,000
Total Investment Range
$250,000
Home Based
No
Description
MaiLash & Brows is a modern, boutique-style beauty franchise specializing in premium lash extensions, brow shaping, brow lamination, tinting, and advanced aesthetic enhancement services. Positioned at the intersection of beauty, self-care, and repeat-service consumer demand, MaiLash & Brows caters to today’s image-conscious clients who prioritize quality, hygiene, and personalized results.
The brand has been designed to deliver a luxury client experience while maintaining an efficient, scalable business model for franchise owners. With sleek studio designs, standardized service protocols, and a strong emphasis on technician training and customer retention, MaiLash & Brows stands out in the fast-growing beauty and personal care industry.
In the U.S. market, demand for lash and brow services continues to rise due to social media influence, professional lifestyles, and a growing preference for semi-permanent beauty solutions. MaiLash & Brows capitalizes on this trend by offering a focused service menu, high-margin treatments, and membership-based recurring revenue opportunities. For entrepreneurs seeking an accessible entry into the beauty franchise sector with strong branding and repeat clientele, MaiLash & Brows presents a compelling opportunity.
Why Invest in this Franchise?
Investing in the MaiLash & Brows franchise means entering a resilient, service-based industry with consistent consumer demand and attractive margins. Beauty and aesthetic services are largely recession-resistant, as clients view them as part of their regular self-care routines rather than discretionary spending.
MaiLash & Brows offers franchisees a streamlined business model that does not require extensive prior beauty experience. The brand focuses on operational simplicity, centralized marketing guidance, and proven studio systems that allow owners to concentrate on growth, team management, and customer experience.
Key investment highlights include strong repeat business, low inventory requirements, flexible studio sizes, and the ability to operate with a lean staffing model.
With professional branding, social-media-driven visibility, and high customer lifetime value, MaiLash & Brows is positioned as a scalable and sustainable beauty franchise opportunity in the USA.
Background
Established Year:
MaiLash & Brows was founded in the late 2010s, emerging as a boutique beauty studio concept focused on high-quality lash and brow enhancement services.
Founders:
The brand was established by a team of beauty professionals and entrepreneurs with experience in lash artistry, brow aesthetics, studio management, and brand development. Their goal was to create a standardized, premium beauty experience that could be successfully replicated through franchising.
Brand Journey & Company History:
MaiLash & Brows began as a single-location studio built around precision services, hygiene standards, and personalized client care. Early success was driven by strong customer retention, word-of-mouth referrals, and consistent results. As demand grew, the founders invested in developing structured service protocols, technician training systems, and operational workflows. These foundations enabled the brand to transition into a franchise model, offering entrepreneurs a scalable and repeatable business opportunity.
Ownership & Franchise Model:
MaiLash & Brows operates under a franchise system that allows independent owners to develop and operate studios within designated territories while following brand-approved standards. Franchisees benefit from centralized training, operational guidance, and ongoing brand support.
Market Presence in the USA:
The brand has established a growing footprint across multiple U.S. states, with studios located in both metropolitan and suburban markets. Expansion efforts focus on areas with strong demographics, consistent foot traffic, and high demand for recurring beauty and wellness services.
Industry Category:
Beauty & Wellness Franchise
Lash & Brow Studio Franchise
Personal Care & Aesthetic Services
Franchise Active Units (Current):
MaiLash & Brows currently operates approximately 10 active franchised and company-supported locations across the United States, with additional territories under development.
Support Training
MaiLash & Brows offers comprehensive support designed to help franchisees launch, operate, and scale successfully.
Pre-Launch Support:
Franchisees receive assistance with site selection, studio layout guidance, lease review support, and build-out specifications. The franchisor provides brand design standards to ensure every studio delivers a consistent luxury look and feel.
Training & Education:
Initial training covers business operations, studio management, service standards, client experience, retail upselling, and staff oversight. Technical training resources are provided to ensure lash and brow services meet brand quality standards, even if the franchisee is not a licensed technician.
Operational Support:
Ongoing operational guidance includes scheduling systems, service pricing strategies, inventory recommendations, vendor sourcing, and performance benchmarks. Franchisees also receive SOPs for daily operations, hygiene protocols, and customer service workflows.
Marketing & Brand Support:
MaiLash & Brows supports franchisees with brand-approved marketing materials, social media guidance, local advertising strategies, and grand-opening campaigns. Digital marketing support focuses on local visibility, online booking, and customer retention.
Ongoing Support:
Franchise owners benefit from continued coaching, performance reviews, system updates, and access to a growing network of fellow franchisees. The franchisor remains actively involved in helping locations improve revenue, efficiency, and customer loyalty.
Ideal Candidate
MaiLash & Brows is well-suited for entrepreneurs, investors, and owner-operators seeking entry into the beauty and wellness industry.
The ideal franchisee does not need prior experience in lash or brow services. Instead, successful candidates are business-minded individuals with strong people management skills, customer-service orientation, and an interest in building a local brand presence.
This opportunity appeals to:
• First-time business owners seeking a proven franchise model
• Beauty industry professionals ready to scale beyond a single studio
• Multi-unit franchise investors looking to diversify into wellness
• Owner-operators passionate about branding, service quality, and community engagement
Preferred locations include high-traffic retail areas, lifestyle centers, and suburban markets with strong female demographics and disposable income. Franchisees should be prepared to actively manage the business or hire and oversee a studio manager.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $110,000 – $250,000 |
| Minimum Investment Required | $110,000 |
| Franchise Fee | $30,000 – $45,000 |
| Initial Franchise Units | Single-unit & multi-unit options |
| Studio Build-Out & Infrastructure | $40,000 – $90,000 |
| Furniture, Fixtures & Equipment | $20,000 – $40,000 |
| Initial Marketing & Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 5% – 7% of gross revenue |
| Marketing / Brand Fund Fee | 1% – 2% (if applicable) |
| Expected Break-Even Period | 12 – 24 months |
| Estimated ROI Timeline | 24 – 36 months |
| Primary Revenue Streams | Lash services, brow services, retail products, memberships |