Established
2017
Franchise Units
30
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
Main Squeeze Juice Co. is a fast-growing cold-pressed juice and smoothie franchise redefining what it means to eat and drink clean. Built around transparency, fresh ingredients, and functional nutrition, the brand has carved out a strong position in the premium health-focused QSR segment. Unlike many juice concepts that rely heavily on frozen bases or concentrates, Main Squeeze Juice Co. emphasizes freshly squeezed juices, superfood smoothies, wellness shots, acai bowls, and plant-based food offerings designed for today’s health-conscious consumer.
The brand resonates strongly with millennials, Gen Z, fitness enthusiasts, busy professionals, and families seeking convenient yet nutritious meal alternatives. With a modern store design, simplified operations, and strong unit-level economics, Main Squeeze Juice Co. offers franchisees the opportunity to enter the booming better-for-you food space with a concept that balances lifestyle appeal and business scalability.
Positioned at the intersection of wellness, convenience, and community, Main Squeeze Juice Co. continues to expand across the United States through a franchising model built for multi-unit growth, strong local marketing, and long-term brand equity.
Why Invest in This Franchise?
Main Squeeze Juice Co. stands out in the crowded juice and smoothie segment due to its commitment to quality, operational simplicity, and strong brand culture.
Key investment highlights include:
• Participation in the rapidly growing health, wellness, and functional nutrition market
• Strong brand identity with a loyal, repeat customer base
• Streamlined menu focused on high-margin core products
• Efficient store footprints suitable for urban, suburban, and lifestyle retail centers
• Scalable franchise model ideal for single-unit and multi-unit operators
• Strong social media presence and lifestyle branding appeal
• Daytime-focused hours with limited late-night labor demands
Background
Brand Name: Main Squeeze Juice Co.
Established Year: 2017
Founders: Sam Switzer & Ryan Heck
Industry Category: Health & Wellness | Juice & Smoothie Franchise
Franchise Model: Single-unit and multi-unit franchising
Market Presence: United States
Main Squeeze Juice Co. was founded in Louisiana with a simple but powerful mission: to make healthy living accessible without compromising taste or transparency. What began as a single juice bar quickly evolved into a lifestyle brand centered around fresh, functional nutrition and community connection.
The founders focused early on creating a scalable operating system, proprietary recipes, and a consistent guest experience, laying the foundation for franchising. As demand grew, the brand expanded across multiple U.S. states, attracting both first-time business owners and experienced multi-unit operators.
Today, Main Squeeze Juice Co. continues to grow its footprint nationwide, supported by strong brand standards, a centralized supply chain, and a franchise support team committed to long-term partner success.
Franchise Active Units (USA): 30+ locations operating and in development
Support Training
Main Squeeze Juice Co. offers a comprehensive franchise support system designed to guide owners from pre-launch through long-term operations.
Pre-Launch Support
• Site selection guidance and territory evaluation
• Store layout, design, and build-out assistance
• Vendor sourcing and equipment recommendations
• Pre-opening marketing and launch planning
Training Program
• Initial franchisee training covering operations, food prep, safety, and compliance
• In-store, hands-on training for owners and management teams
• POS systems, inventory management, and scheduling tools
• Brand standards, guest experience, and quality control training
Operational Support
• Dedicated franchise business consultants
• Ongoing performance reviews and coaching
• Supply chain management and approved vendors
• New product rollouts and menu innovation
Marketing & Growth Support
• National brand marketing initiatives
• Digital marketing playbooks and local store marketing strategies
• Social media guidance and promotional campaigns
• Grand opening and ongoing community engagement support
Ideal Candidate
Main Squeeze Juice Co. is seeking motivated entrepreneurs who align with the brand’s wellness-driven mission and growth mindset.
The ideal franchisee typically has:
• A passion for health, fitness, and clean living
• Strong leadership and people-management skills
• Business ownership, QSR, retail, or hospitality experience preferred
• Ability to follow systems and brand standards
• Financial capability to invest and scale operations
• Interest in single-unit or multi-unit ownership
• Commitment to local marketing and community involvement
This opportunity is well-suited for owner-operators as well as absentee investors with strong management teams in place.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $40,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Leasehold Improvements / Build-Out | $120,000 – $220,000 |
| Equipment & Fixtures | $60,000 – $90,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| POS, Technology & Systems | $5,000 – $10,000 |
| Pre-Opening Marketing | $8,000 – $15,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| National Marketing Fund | ~2% of Gross Sales |
| Local Marketing Spend | As required |
| Expected Break-Even Period | 18 – 30 Months (Estimated) |
| Expected ROI | Competitive within health & wellness QSR |
| Franchise Term | Typically 10 Years (Renewable) |
| Expansion Options | Single-Unit & Multi-Unit Available |