1999
550
₹ 70,00,000
₹ 10,00,000
₹ 70,00,000
No
Manyavar’s franchise concept revolves around delivering premium ethnic wear to Indian men and boys for weddings, festivals, and special occasions. With its rich collection ranging from Sherwanis, Kurtas, Nehru jackets, Indo-western attire to accessories like mojris and stoles, Manyavar epitomizes elegance blended with contemporary style. The brand’s reputation is built on impeccable quality, exquisite craftsmanship, and affordable luxury, catering to the tastes of modern Indian men who value tradition but seek a fashionable twist. Positioned as the market leader in men’s ethnic apparel, Manyavar enjoys high brand recall and consumer loyalty due to its continuous innovation and consistent customer experience. The brand’s strong marketing campaigns, celebrity endorsements, and sponsorship of large-scale wedding events further elevate its stature.
Investing in a Manyavar franchise offers a unique opportunity to tap into India’s booming ethnic wear market. The demand for traditional attire has witnessed a robust surge, driven by rising disposable incomes, increasing wedding celebrations, and growing preference for ethnic fashion in corporate and casual settings. Manyavar’s USPs include its extensive product range, strong brand equity, established supply chain, and wide customer base across urban and semi-urban India. The franchise benefits from continuous product innovation aligned with market trends, ensuring repeat business and steady growth. With Indian ethnic wear market size projected to grow at a CAGR of over 10%, Manyavar stands poised to capitalize on these trends, offering high profitability and excellent return on investment. The brand’s omnichannel presence, including a strong e-commerce platform, further supports franchisees in maximizing sales.
Founded: 1999
Founders: Ravi Modi
Company History and Brand Journey: Manyavar, established in 1999 by visionary entrepreneur Ravi Modi, has grown from a small ethnic wear store in Delhi to India’s leading men’s ethnic wear brand. Over two decades, Manyavar has redefined traditional Indian fashion, making ethnic wear accessible, stylish, and trendy for men across the country. The brand’s journey from a regional store to a pan-India powerhouse reflects its commitment to quality, craftsmanship, and cultural heritage. Owned by the Modi Enterprises, Manyavar operates under the umbrella of the PC Jeweller Group, leveraging strong financial backing and industry expertise. Today, Manyavar enjoys a commanding presence with over 350 exclusive stores and a vast retail footprint in multi-brand outlets and online platforms. It sits firmly within the apparel and fashion industry, particularly focusing on ethnic and festive wear.
Manyavar provides a comprehensive support system to ensure franchisee success:
Pre-launch Support: Assistance with site selection, lease negotiations, store layout design, and initial inventory planning.
Operational Training: Detailed training on product knowledge, customer service excellence, inventory management, and point-of-sale systems.
Marketing Support: Franchisees receive access to national advertising campaigns, local marketing strategies, social media promotion, and seasonal promotional materials.
Academic Programs: Regular workshops and training sessions keep staff updated on product launches, merchandising techniques, and customer engagement best practices.
Ongoing Assistance: Continuous support includes supply chain management, inventory replenishment, performance monitoring, and business consultancy to optimize profitability.
This end-to-end support ensures franchisees can operate efficiently and uphold Manyavar’s brand standards.
The ideal Manyavar franchisee is a motivated entrepreneur or investor with a passion for fashion retail, especially ethnic wear. Prior experience in retail management, apparel, or related sectors is advantageous but not mandatory. Franchisees should have strong business acumen, a commitment to customer service excellence, and the capability to manage and scale operations. Financially, candidates must be prepared for mid to large-scale investment, preferably with access to working capital and resources to support initial store operations. Ideal locations include metropolitan and tier 2 cities with growing urban populations and significant wedding and festival activity. Franchisees should demonstrate enthusiasm for upholding the brand’s heritage values and dedication to expanding Manyavar’s footprint.
Total Investment Required: INR 50 Lakhs to INR 1.2 Crores (depending on store size and location)
Franchise Fee: INR 10 Lakhs (approx.)
Infrastructure Cost: Includes store fit-out, interior design, and furnishing, typically INR 20-40 Lakhs
Marketing Budget: INR 5-10 Lakhs annually, supported by corporate campaigns
Working Capital: INR 10-20 Lakhs for initial inventory and operations
Royalty Fees: 5-7% of monthly gross revenue
Expected ROI: 18-24 months
Break-even Time: 12-18 months
Potential Revenue Streams: Retail sales of ethnic wear, accessories, festive collections, wedding trousseau packages, and online order fulfillment
These financial metrics indicate a lucrative investment opportunity with sustainable growth and scalability, reinforced by Manyavar’s brand strength and market demand.
