Established
1989
Franchise Units
340
Minimum Investment
$2,500,000
Franchise Fee
$45,000
Total Investment Range
$6,000,000
Home Based
No
Description
Microtel Inn & Suites by Wyndham is one of the most recognized and efficient economy hotel brands in the United States, designed specifically for travelers who value comfort, consistency, and affordability. Backed by the global strength of Wyndham Hotels & Resorts, Microtel has built a strong reputation for smart design, streamlined operations, and dependable guest experiences across highways, suburban corridors, and growing secondary markets.
The brand is known for its compact room layouts, modern amenities, and cost-efficient construction model, making it an attractive option for hotel investors seeking predictable performance and long-term scalability. With a strong focus on domestic leisure travelers, business guests, and extended-stay customers, Microtel Inn & Suites continues to thrive in a segment driven by steady demand rather than seasonal volatility.
For franchisees, Microtel offers the advantage of operating under one of the world’s largest hotel franchisors while maintaining a focused, easy-to-manage economy hotel concept. The brand benefits from Wyndham’s centralized reservations system, powerful loyalty program, national marketing reach, and proven operating standards—allowing owners to compete effectively while controlling costs.
Why Invest in Microtel Inn & Suites by Wyndham
Microtel Inn & Suites stands out as a strategic investment for hotel entrepreneurs seeking a balance between brand power and operational efficiency.
Key investment advantages include:
-
Strong Brand Equity – Part of Wyndham Hotels & Resorts, one of the most trusted hospitality groups globally
-
Lower Construction & Operating Costs – Optimized room design reduces development and maintenance expenses
-
Proven Economy Segment Demand – Consistent occupancy driven by domestic travel, business stays, and highway traffic
-
Robust Loyalty Network – Access to Wyndham Rewards, one of the largest hotel loyalty programs worldwide
-
Scalable Ownership Model – Suitable for both first-time hotel investors and experienced multi-unit operators
-
Centralized Systems & Technology – Simplified reservations, pricing tools, and revenue management support
Background
Brand Name: Microtel Inn & Suites by Wyndham
Established Year: 1989
Founders: US Franchise Systems, Inc.
Current Owner / Franchisor: Wyndham Hotels & Resorts, Inc.
Industry Category: Economy & Budget Hotel Franchise
Primary Market: United States
Franchise Active Units (USA): 340+ hotels
Brand Journey & History
Microtel Inn & Suites was introduced in 1989 with a clear and innovative vision—to redefine the economy hotel segment by delivering consistent comfort, modern design, and operational efficiency at an affordable price point. Unlike traditional budget hotels of its time, Microtel emphasized standardized room layouts, smart space utilization, and limited-service efficiency, allowing owners to reduce construction and operating costs without sacrificing guest satisfaction.
The brand gained rapid traction across the U.S., particularly in highway-adjacent locations, suburban markets, and growing secondary cities where dependable, value-driven lodging was in high demand. Its early success attracted multi-unit developers and first-time hotel investors alike, reinforcing Microtel’s reputation as a scalable and repeatable hotel franchise model.
Following its integration into the Wyndham Hotels & Resorts portfolio, Microtel benefited from enhanced brand visibility, centralized reservation systems, advanced revenue management tools, and access to one of the largest hotel loyalty programs in the world—Wyndham Rewards. This transition strengthened the brand’s market position while preserving its core economy-focused identity.
Ownership & Market Presence
Today, Microtel Inn & Suites by Wyndham is firmly established as one of the most recognizable economy hotel brands in the United States. With over 340 active locations nationwide, the brand maintains a strong footprint across interstate corridors, suburban hubs, and emerging travel markets. Its consistent performance and standardized development model have made it a preferred choice for investors seeking stability, brand-backed demand, and long-term asset growth.
Positioning Within the Industry
Microtel operates in the resilient economy lodging segment, catering to domestic leisure travelers, business guests, extended-stay visitors, and value-conscious consumers. Supported by Wyndham’s global infrastructure and marketing reach, the brand continues to expand selectively in high-demand U.S. markets, offering franchisees a balance of affordability, brand power, and operational simplicity.
Support Training
Wyndham provides franchisees with one of the most comprehensive support ecosystems in the hospitality industry.
Pre-Launch & Development Support
-
Site selection guidance and feasibility analysis
-
Design standards, architectural planning, and construction support
-
Brand-approved suppliers and cost-control resources
-
Assistance with local approvals and compliance
Training & Onboarding
-
Pre-opening training programs for owners and management teams
-
Operational training covering front desk, housekeeping, maintenance, and guest service
-
Revenue management and pricing strategy education
-
Brand standards and compliance training
Marketing & Sales Support
-
Inclusion in Wyndham’s national and regional marketing campaigns
-
Digital marketing, SEO, and online travel agency (OTA) integration
-
Access to Wyndham Rewards loyalty member bookings
-
Group sales and corporate travel support
Ongoing Operational Support
-
Dedicated franchise business consultants
-
Centralized reservation system and property management tools
-
Performance benchmarking and operational audits
-
Continuous education and system updates
Ideal Candidate
Microtel Inn & Suites by Wyndham is well-suited for investors who value operational efficiency and long-term asset growth.
Ideal franchisees include:
-
Hospitality entrepreneurs or first-time hotel investors
-
Multi-unit hotel owners seeking portfolio expansion
-
Real estate developers focused on income-producing assets
-
Investors with strong financial capacity and market knowledge
-
Owners interested in suburban, highway, or secondary-market locations
While prior hotel experience is beneficial, it is not mandatory. Wyndham’s training and support systems are designed to guide franchisees through every stage of ownership.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $2.5 Million – $6.0 Million |
| Minimum Investment | Approx. $2.5 Million |
| Initial Franchise Fee | ~$45,000 |
| Construction & Infrastructure Cost | $1.8 Million – $4.5 Million |
| Furniture, Fixtures & Equipment (FF&E) | $300,000 – $800,000 |
| Pre-Opening & Marketing Budget | $50,000 – $100,000 |
| Working Capital (3–6 Months) | $100,000 – $250,000 |
| Royalty Fee | ~5% of Gross Room Revenue |
| Marketing / System Fund Fee | ~4% of Gross Revenue |
| Estimated ROI | 12% – 20% (market dependent) |
| Estimated Break-Even Period | 3 – 5 Years |
| Primary Revenue Streams | Room bookings, extended stays, corporate contracts, loyalty program reservations |