Established
2014
Franchise Units
50
Minimum Investment
$150,000
Franchise Fee
$49,500
Total Investment Range
$327,000
Home Based
No
Description
Mobility City is a fast-growing, service-driven franchise specializing in the repair, rental, sales, and sanitization of mobility equipment such as wheelchairs, scooters, hospital beds, and lift chairs. As the only national brand focused exclusively on providing mobility solutions for seniors, healthcare facilities, and individuals with mobility challenges, Mobility City is filling a critical gap in a booming market.
With the aging population in the United States projected to reach 80 million by 2040, the demand for mobility equipment and related services is surging. Unlike typical retail businesses, Mobility City operates with a multi-revenue stream model—offering in-home repairs, equipment rentals, sales of new and pre-owned devices, and cleaning/sanitization contracts for hospitals, nursing homes, and rehab centers.
Positioned as a trusted, essential business, Mobility City franchises combine purpose with profit, allowing investors to join a brand with strong market positioning, nationwide recognition, and long-term growth potential in the senior care and healthcare support industries.
Why Invest in this Franchise?
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Recession-Resistant Industry: Demand for mobility products continues to grow regardless of economic cycles.
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Multiple Revenue Streams: Sales, rentals, repair, and sanitization services create diversified income opportunities.
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Essential Services: Hospitals, senior living communities, and rehab centers consistently require Mobility City’s expertise.
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Expanding Market: By 2030, 1 in 5 Americans will be over age 65, significantly driving market demand.
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Strong Brand Positioning: Mobility City is the only nationwide franchise dedicated to mobility equipment solutions.
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Community Impact: Franchisees not only build profitable businesses but also improve lives by restoring independence and dignity to customers.
Background
Established Year: 2014
Founders: Diane and Vincent Baratta
Headquarters: Boca Raton, Florida, USA
Franchise Units: 50+ and growing across the United States
Ownership & Growth: Privately held, family-owned business with an expanding national presence
Industry Category: Healthcare, Senior Care, Mobility Equipment Services
Brand Journey: Founded with the mission to fill a gap in the market by providing a dedicated service for repairing and renting mobility equipment. Mobility City quickly grew from a single-location operation into a recognized national franchise network, serving both individual households and large institutional clients such as hospitals, assisted living communities, and rehab centers.
Support Training
Mobility City provides comprehensive franchise support designed to ensure long-term success:
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Pre-Launch Support:
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Assistance with site selection and lease negotiations
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Store design, layout, and equipment procurement
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Initial inventory and supplier relationships
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Grand opening marketing campaigns
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Training Program:
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Franchisee Training Academy: Covering technical, operational, and customer service skills
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Equipment repair and sanitization training
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Sales and business development coaching
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Marketing Support:
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National advertising and branding campaigns
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Local digital marketing strategies (SEO, PPC, social media)
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Print, direct mail, and referral marketing systems
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Ongoing Operational Support:
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Access to proprietary business management software
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Ongoing field support from franchise development managers
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Continuous updates on industry trends and technology
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Academic Resources:
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Training manuals, video tutorials, and webinars
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Knowledge base with step-by-step guidance
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Mobility City ensures that franchisees are never operating alone—from day one setup to ongoing business growth.
Ideal Candidate
Mobility City is seeking motivated entrepreneurs who are passionate about healthcare, senior services, and community well-being.
The ideal franchise partner:
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Background: No prior medical experience required—though business, sales, or service experience is helpful.
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Passion: A genuine interest in serving seniors, caregivers, and healthcare institutions.
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Investment Capability: Ability to meet financial requirements, including franchise fee and working capital.
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Mindset: Hands-on operators who value customer service and community relationships.
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Location Preference: Urban and suburban areas with strong senior populations, healthcare networks, and assisted living facilities.
This opportunity is well-suited for corporate professionals seeking career change, family investors, or entrepreneurs looking to enter the senior care market.
Financial Detail
| Financial Category | Amount (USD) |
|---|---|
| Total Investment Required | $156,000 – $327,000 |
| Minimum Investment | $150,000 |
| Franchise Fee | $49,500 |
| Infrastructure/Build-Out | $25,000 – $75,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $20,000 – $40,000 |
| Royalty Fees | 6% of gross sales |
| Franchise Units | 50+ (nationwide and growing) |
| Expected ROI | 18–25% annually (average) |
| Break-Even Time | Typically 12–18 months |
| Revenue Streams | Sales, Rentals, Repairs, Sanitization Services |