Established
1976
Franchise Units
40
Minimum Investment
$250,000
Franchise Fee
$25,000
Total Investment Range
$500,000
Home Based
No
Description
Momma Goldberg’s Deli is a well-established American deli franchise known for its authentic, old-school sandwich experience paired with modern operational efficiency. Built around hearty portions, signature steamed subs, fresh ingredients, and a nostalgic neighborhood deli atmosphere, the brand has earned a loyal customer base across multiple U.S. markets.
What sets Momma Goldberg’s Deli apart is its ability to balance tradition with scalability. While the menu celebrates classic deli favorites—hot subs, cold sandwiches, soups, salads, and sides—the business model is designed for consistency, speed, and profitability. The concept fits comfortably into high-traffic retail corridors, college towns, suburban communities, and urban neighborhoods, making it a versatile option for franchise owners looking for a dependable foodservice investment.
In an era where consumers crave comfort food with authenticity, Momma Goldberg’s Deli occupies a strong position in the fast-casual and quick-service restaurant segment. The brand’s approachable price points, repeat-customer appeal, and streamlined operations make it especially attractive for owner-operators and multi-unit investors seeking long-term stability rather than trend-driven volatility.
Why Invest in This Franchise?
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Proven Deli Concept: A time-tested menu built around customer favorites that drive repeat visits and strong word-of-mouth.
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Efficient Operations: Simple kitchen layout, limited waste, and optimized prep processes reduce labor complexity and operating risk.
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Broad Market Appeal: Appeals to families, students, office workers, and late-night diners, supporting consistent daily traffic.
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Flexible Real Estate Footprint: Works well in inline retail, end caps, and non-traditional locations with modest square-footage requirements.
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Strong Brand Loyalty: Established regional recognition with room for expansion in under-penetrated U.S. markets.
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Scalable Growth Potential: Suitable for both first-time franchisees and experienced operators looking to build multi-unit portfolios.
Background
Established Year: 1976
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Founders: The Goldberg family
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Industry Category: Quick-Service / Fast-Casual Restaurants (Deli & Sandwich Segment)
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Franchise Active Units: 40+ locations across the United States
Momma Goldberg’s Deli began as a family-run sandwich shop with a simple mission: serve generous, great-tasting deli food in a welcoming environment. Over the years, the brand refined its menu, standardized operations, and transitioned into a franchise model to meet growing demand.
The company remains focused on preserving its original deli roots while equipping franchisees with modern systems, supply chain efficiencies, and marketing support. Today, Momma Goldberg’s Deli maintains a strong presence in the Southeastern United States and continues to expand into new territories where demand for reliable, comfort-driven fast-casual dining is strong.
Support Training
Momma Goldberg’s Deli offers comprehensive, hands-on support designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Restaurant layout, design standards, and equipment specifications
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Assistance with vendor sourcing and supply chain setup
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Pre-opening marketing and local awareness campaigns
Training Program
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In-depth initial training covering food preparation, operations, food safety, and customer service
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Management training focused on labor control, inventory management, and daily profitability
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POS systems, reporting tools, and performance tracking education
Ongoing Operational Support
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Dedicated franchise business consultants
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Ongoing menu development and product updates
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System-wide best practices and operational audits
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Access to proven SOPs and operational manuals
Marketing & Brand Support
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National and regional marketing initiatives
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Digital marketing guidance, promotions, and local store marketing tools
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Brand-approved creative assets and campaigns
Ideal Candidate
Momma Goldberg’s Deli is best suited for entrepreneurs who value operational discipline, customer experience, and community engagement.
Ideal candidates typically include:
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Owner-operators or hands-on investors
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Multi-unit restaurant operators seeking a stable deli brand
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Individuals with hospitality, foodservice, or retail management experience
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Investors with strong people-management and customer-service skills
Key attributes:
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Passion for food and local business ownership
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Ability to manage teams and control costs
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Willingness to follow proven systems and brand standards
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Financial readiness to invest in a long-term growth opportunity
Preferred locations include suburban retail centers, college-adjacent areas, urban neighborhoods, and high-traffic commercial corridors.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $250,000 – $500,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Minimum Net Worth | $250,000+ |
| Initial Franchise Fee | ~$25,000 |
| Leasehold Improvements / Build-Out | $120,000 – $220,000 |
| Furniture, Fixtures & Equipment (FF&E) | $60,000 – $100,000 |
| Initial Inventory & Smallwares | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Pre-Opening & Initial Marketing | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $40,000 – $80,000 |
| Royalty Fee | ~6% of Gross Sales |
| National / Brand Marketing Fee | ~2% of Gross Sales |
| Local Marketing Requirement | Market-dependent |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Dine-in, Takeout, Online Ordering, Catering |