Established
2007
Franchise Units
30
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
The Surcheros franchise represents a modern, fast-casual Tex-Mex concept built around fresh ingredients, bold flavors, and a highly customizable dining experience. Inspired by the best of Southwestern cuisine, Surcheros has carved out a loyal following by combining made-to-order burritos, tacos, bowls, quesadillas, and nachos with a welcoming, community-focused atmosphere.
Positioned squarely in the fast-growing fast-casual Mexican segment, Surcheros competes effectively with national brands while maintaining its own identity through Southern hospitality, fresh prep kitchens, and a strong emphasis on guest experience. The brand appeals to a broad demographic—families, college students, professionals, and health-conscious diners—making it a versatile and resilient business model across diverse U.S. markets.
For franchise investors, Surcheros offers a balanced opportunity: a recognizable brand, a streamlined operating model, and a menu that performs well for dine-in, takeout, and third-party delivery. Its flexible footprint and efficient build-out requirements further strengthen its appeal for both first-time franchisees and experienced multi-unit operators.
Why Invest in This Franchise?
Investing in Surcheros means entering a proven category with sustained consumer demand and strong unit-level economics.
Key reasons investors choose Surcheros include:
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High-Demand Category – Tex-Mex and fast-casual dining continue to outperform traditional quick-service formats.
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Simple, Scalable Menu – Limited SKUs, fresh ingredients, and efficient prep processes support consistency and cost control.
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Strong Brand Loyalty – Community involvement and repeat-customer focus drive steady traffic.
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Multiple Revenue Channels – Dine-in, takeout, catering, and third-party delivery diversify income streams.
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Operational Efficiency – Streamlined kitchen layout and labor-efficient workflows improve margins.
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Growth-Focused Franchise System – Designed for single-unit success and multi-unit expansion across the U.S.
Background
Established Year: 2007
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Founders: Originated by a team of restaurant entrepreneurs in the Southeastern United States
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Industry Category: Fast-Casual Tex-Mex / Mexican-Inspired Restaurants
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Franchise Model Launch: 2010
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Franchise Active Units: 30+ locations across the United States
Surcheros began as a local Tex-Mex restaurant concept with a mission to deliver fresh, flavorful food in a friendly, welcoming environment. What started as a regional favorite quickly gained traction, leading to the development of a structured franchise system focused on consistency, quality, and long-term growth.
Over the years, the brand has refined its menu, operations, and support infrastructure to meet the needs of franchise partners. Today, Surcheros operates across multiple U.S. states, with a growing footprint in suburban, urban, and college-adjacent markets. The brand is known for combining national-brand polish with local-market adaptability—an important advantage in competitive foodservice environments.
Support Training
Surcheros offers a comprehensive franchise support program designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and market evaluation
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Restaurant layout, design standards, and build-out coordination
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Equipment specifications and vendor relationships
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Pre-opening marketing strategy and launch planning
Training Program
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Initial franchisee training covering operations, food safety, and brand standards
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In-store, hands-on kitchen and front-of-house training
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Management training focused on staffing, scheduling, and cost controls
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POS systems and reporting tools training
Operational Support
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Ongoing field support and performance reviews
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Standard operating procedures and recipe consistency systems
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Supply chain management and purchasing support
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Food quality audits and operational benchmarking
Marketing & Growth Support
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National and local marketing guidance
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Digital marketing tools, promotions, and brand assets
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Loyalty programs and community engagement strategies
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Ongoing menu innovation and seasonal offerings
Ideal Candidate
Surcheros is best suited for motivated entrepreneurs who value hands-on leadership and brand consistency.
Ideal candidates typically include:
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First-time franchise owners seeking a structured, supportive system
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Experienced restaurant operators or multi-unit franchisees
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Investors with strong people-management and customer-service skills
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Owner-operators willing to be actively involved in daily operations
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Candidates with sufficient capital and a long-term growth mindset
Preferred Traits
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Passion for foodservice and hospitality
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Ability to follow proven systems and processes
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Strong local market knowledge
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Commitment to team development and guest experience
Surcheros locations perform well in high-traffic suburban areas, college towns, and growing metropolitan markets across the USA.
Financial Detail
Estimated Investment Overview (USA)
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Total Investment Required: $350,000 – $650,000
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Minimum Investment Required: Approximately $350,000
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Franchise Fee: $30,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Infrastructure & Build-Out Cost: $200,000 – $350,000
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Equipment & Fixtures: $75,000 – $125,000
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Initial Marketing & Grand Opening Budget: $10,000 – $20,000
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Working Capital: $25,000 – $50,000
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Royalty Fees: ~6% of gross sales
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Marketing Fund Contribution: ~2% of gross sales
