Established
1979
Franchise Units
20
Minimum Investment
$600,000
Franchise Fee
$30,000
Total Investment Range
$1,200,000
Home Based
No
Description
Mrs. Winner's Chicken & Biscuits is a beloved Southern comfort-food brand known for its hand-breaded fried chicken, scratch-made biscuits, and down-home hospitality. For decades, the brand has earned a loyal following across the southeastern United States by delivering simple, craveable food done right—freshly prepared, generously portioned, and consistently satisfying.
Positioned in the quick-service and fast-casual chicken segment, Mrs. Winner’s appeals to both nostalgic diners who grew up with the brand and new customers seeking authentic Southern flavors without pretense. The menu focuses on operational efficiency and product consistency, allowing franchisees to serve high-volume meals during breakfast, lunch, and dinner with minimal complexity.
As consumer demand continues to favor comfort food, value-driven dining, and recognizable regional brands, Mrs. Winner’s Chicken & Biscuits presents a compelling franchise opportunity for entrepreneurs looking to operate a proven concept with strong emotional brand equity. The franchise model is designed to support scalable growth while maintaining the heritage and quality standards that define the brand.
Why Invest in This Franchise?
Investing in Mrs. Winner’s Chicken & Biscuits offers a combination of brand legacy, operational simplicity, and strong category demand. Fried chicken remains one of the most resilient and profitable segments in U.S. foodservice, with consistent demand across economic cycles.
Key investment advantages include:
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Established Brand Recognition – Decades of presence in the Southern U.S. have created strong customer loyalty and repeat business.
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Focused, High-Margin Menu – Chicken, biscuits, sides, and breakfast offerings streamline inventory and kitchen operations.
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All-Daypart Revenue Potential – Breakfast biscuits, lunch combos, and dinner family meals drive steady traffic throughout the day.
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Scalable Footprint Options – Suitable for inline locations, end-caps, and freestanding units depending on market demand.
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Operational Support System – Franchisees benefit from structured training, standardized procedures, and centralized brand guidance.
Background
Established Year: 1979
Mrs. Winner’s Chicken & Biscuits was founded in Atlanta, Georgia, with the goal of bringing authentic Southern fried chicken and freshly baked biscuits to local communities. The brand quickly gained popularity for its made-from-scratch approach and hearty portions, becoming a staple across the Southeast.
Founders: Original founding team based in Atlanta, Georgia
Brand Journey & Company History:
After its early success, Mrs. Winner’s expanded throughout multiple Southern states, establishing a strong regional footprint. Over time, the brand changed ownership as part of larger restaurant groups, yet retained its core identity—simple Southern food, cooked fresh, and served fast.
Today, the brand operates under private ownership, with a renewed focus on franchise development, operational consistency, and selective market expansion.
Franchise Active Units : Approximately 20 locations (primarily concentrated in the Southeastern United States)
Market Presence & Industry Category:
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Industry: Quick-Service / Fast-Casual Restaurant (QSR)
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Primary Market: Southeastern USA
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Core Category: Fried Chicken & Biscuits / Southern Comfort Food
Mrs. Winner’s continues to be recognized as a heritage Southern brand with untapped expansion potential in both existing and adjacent markets.
Support Training
Mrs. Winner’s Chicken & Biscuits offers a comprehensive franchise support system designed to help operators launch efficiently and manage daily operations with confidence.
Pre-Launch Support:
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Site selection guidance and demographic analysis
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Restaurant layout and kitchen design standards
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Equipment specifications and vendor sourcing
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Assistance with permits, approvals, and pre-opening timelines
Training Program:
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Classroom and in-store training covering food preparation, operations, and food safety
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Management training focused on labor control, inventory management, and customer service
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POS system training and reporting fundamentals
Operational Support:
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Standardized recipes, cooking procedures, and quality controls
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Ongoing field support and operational audits
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Access to operations manuals and best-practice updates
Marketing & Brand Support:
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National and regional brand guidelines
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Local store marketing strategies and grand-opening planning
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Digital and community-based promotional tools
Ongoing Assistance:
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Continuous franchisee communication
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New product introductions and menu optimization
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Performance benchmarking and coaching
This structured support framework allows franchisees to focus on execution while maintaining brand consistency.
Ideal Candidate
The ideal Mrs. Winner’s Chicken & Biscuits franchisee is a hands-on operator or multi-unit investor with a passion for foodservice and community-based businesses.
Preferred Background:
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Experience in restaurants, hospitality, retail, or multi-unit operations is advantageous
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Strong people-management and leadership skills
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Willingness to follow a proven system and brand standards
Personal Attributes:
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Customer-service driven mindset
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Commitment to quality, cleanliness, and consistency
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Community-oriented and locally engaged
Investment Capability:
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Ability to meet total investment and liquidity requirements
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Financial discipline and long-term growth perspective
Location Preference:
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High-traffic urban or suburban markets
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Strong lunch and dinner demand with breakfast potential
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Preference for Southeastern U.S. markets, with expansion opportunities beyond the region
Owner-operators who actively manage their business tend to perform particularly well within this model.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $600,000 – $1,200,000 |
| Minimum Investment Required | ~$600,000 |
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements | $200,000 – $400,000 |
| Equipment & Kitchen Setup | $180,000 – $300,000 |
| Furniture, Fixtures & Signage | $40,000 – $80,000 |
| Initial Inventory | $15,000 – $25,000 |
| Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | ~5% of Gross Sales |
| Marketing / Ad Fund Fee | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Expected ROI (Well-Run Units) | Moderate to Strong (Market-Dependent) |
| Franchise Term | Typically 10 Years (Renewable) |
| Expansion Options | Single-Unit & Multi-Unit Development |