Established
1995
Franchise Units
20
Minimum Investment
$1,500,000
Franchise Fee
$50,000
Total Investment Range
$3,000,000
Home Based
No
Description
Mulligan’s Beach House Bar & Grill is a well-established American coastal dining brand known for its relaxed beach vibe, high-energy atmosphere, and broad-appeal menu. Rooted in Florida’s laid-back shoreline culture, the brand has successfully blended casual dining with a lively sports-bar experience, making it a popular destination for locals, tourists, and families alike.
The concept centers around fresh, approachable food, full-service bars, and spacious indoor-outdoor seating that encourages long stays and repeat visits. From beachfront locations to high-traffic suburban and tourist markets, Mulligan’s Beach House Bar & Grill has positioned itself as a go-to neighborhood gathering place where guests can enjoy breakfast, lunch, dinner, and late-night socializing under one roof.
As consumer demand continues to rise for experiential dining and destination-style restaurants, Mulligan’s Beach House Bar & Grill stands out as a scalable franchise opportunity. The brand’s coastal identity, proven operating model, and diversified revenue streams create a compelling proposition for franchise investors seeking a recognizable, lifestyle-driven restaurant concept in the USA market.
Why Invest in Mulligan’s Beach House Bar & Grill Franchise?
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Strong Brand Identity: A recognizable beach-house theme that resonates across age groups and demographics
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All-Day Dining Model: Breakfast, lunch, dinner, bar service, and late-night traffic maximize daily revenue
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High-Margin Bar Sales: Alcohol and beverage programs significantly enhance unit-level profitability
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Tourism & Local Appeal: Performs well in both tourist destinations and year-round residential markets
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Proven Operating Systems: Established processes for kitchen operations, service, staffing, and marketing
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Scalable Footprint: Flexible site formats suitable for beachfront, freestanding, and destination retail locations
Background
Established Year: 1995
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Founders: The Mulligan family, Florida-based hospitality entrepreneurs
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Industry Category: Casual Dining / Bar & Grill / Coastal Restaurant Concept
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Franchise Active Units: 20+ locations operating across the United States
Mulligan’s Beach House Bar & Grill began as a single Florida restaurant inspired by the state’s coastal lifestyle and strong community culture. What started as a local favorite quickly evolved into a multi-location brand as demand grew for its relaxed atmosphere, generous portions, and welcoming service.
Over the years, the company refined its menu, operations, and branding to support franchised expansion. Today, Mulligan’s operates as a well-structured franchise system with a growing presence in key U.S. markets, particularly in coastal, resort, and lifestyle-oriented regions. The brand continues to evolve while staying true to its beach-house roots, emphasizing consistency, quality, and guest experience.
Support Training
Mulligan’s Beach House Bar & Grill offers comprehensive franchise support designed to guide owners from initial planning through long-term operations.
Pre-Launch Support
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Site selection and lease review assistance
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Restaurant layout, kitchen design, and equipment specifications
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Construction coordination and vendor sourcing
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Pre-opening marketing and local launch strategy
Training Programs
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Extensive initial training covering food preparation, bar operations, guest service, and management
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Hands-on operational training at certified locations
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Management and leadership development programs
Operational & Ongoing Support
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Standardized operating procedures and brand manuals
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Supply chain and approved vendor access
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Ongoing field support and performance evaluations
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Menu development and seasonal promotions
Marketing & Brand Support
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National and regional brand positioning strategies
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Digital marketing guidance and promotional campaigns
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Social media, local advertising, and event marketing playbooks
Ideal Candidate
The ideal Mulligan’s Beach House Bar & Grill franchisee is an entrepreneur or investor who values hospitality, guest experience, and community engagement.
Best-Suited Candidates Include:
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Multi-unit restaurant operators or hospitality professionals
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Investors seeking a lifestyle-driven, destination dining concept
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Owner-operators passionate about food, beverage, and team leadership
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Individuals with strong local market knowledge and networking ability
Preferred Attributes:
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Financial capacity to support a full-service restaurant investment
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Willingness to follow established brand systems and standards
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Commitment to hands-on leadership or experienced management oversight
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Interest in coastal, resort, or high-traffic lifestyle markets
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $1,500,000 – $3,000,000 |
| Minimum Investment Required | $1,500,000 |
| Franchise Fee | $50,000 |
| Franchise Units (Typical Size) | 6,000 – 10,000 sq. ft. |
| Infrastructure / Build-Out Cost | $900,000 – $1,800,000 |
| Furniture, Fixtures & Equipment (FF&E) | $300,000 – $600,000 |
| Initial Marketing & Grand Opening | $25,000 – $50,000 |
| Working Capital (3–6 months) | $150,000 – $300,000 |
| Royalty Fee | 5% of Gross Sales |
| National / Brand Marketing Fee | 2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive with full-service casual dining |
| Primary Revenue Streams | Food sales, alcohol & bar sales, brunch/breakfast, events, merchandise |