Established
2010
Franchise Units
50
Minimum Investment
$400,000
Franchise Fee
$35,000
Total Investment Range
$750,000
Home Based
No
Description
My Pie: Pizza Your Way is a modern fast-casual pizza franchise built around one powerful idea: complete customization without compromising quality. The brand allows guests to create their own artisan pizzas, choosing from fresh doughs, sauces, cheeses, and premium toppings, all baked quickly in high-temperature ovens. This “made-to-order” experience fits perfectly with today’s consumer demand for personalization, speed, and transparency.
Positioned in the competitive yet resilient fast-casual pizza segment, My Pie: Pizza Your Way combines the creativity of a gourmet pizzeria with the operational efficiency of a streamlined franchise model. The concept appeals to families, students, professionals, and health-conscious diners alike, offering flexibility for dine-in, takeout, and third-party delivery. With a clean, contemporary store design and a menu that balances indulgence with choice, My Pie has built a strong reputation as a neighborhood favorite in the U.S. market.
For entrepreneurs seeking a scalable food franchise with broad demographic appeal, strong unit economics, and a proven operating system, My Pie: Pizza Your Way stands out as a compelling opportunity.
Why Invest in This Franchise?
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Proven Fast-Casual Concept – The build-your-own pizza model continues to perform well across urban, suburban, and college-driven markets.
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High Customer Appeal – Customization, speed of service, and visible preparation drive repeat visits and strong word-of-mouth.
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Operational Efficiency – Limited SKUs, simple prep processes, and fast cook times help control labor and food costs.
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Multiple Revenue Channels – Dine-in, carryout, catering, and delivery partnerships diversify income streams.
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Scalable Footprint – Flexible store formats make it easier to enter a wide range of real estate options.
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Growing Brand Awareness – My Pie continues to strengthen its presence across the U.S. with a consistent brand message and loyal customer base.
Background
Established Year: 2010
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Founders: Founded by passionate restaurateurs with a vision to redefine pizza through customization and speed.
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Industry Category: Fast-Casual Pizza Franchise
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Franchise Active Units: Approximately 50+ locations across the United States
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Brand Journey & History:
My Pie: Pizza Your Way was launched to bridge the gap between traditional pizzerias and quick-service restaurants. The founders recognized an opportunity to offer artisan-quality pizzas with fast service and total guest control. Over the years, the brand refined its menu, store design, and franchise systems to support consistent execution across markets. -
Ownership & Market Presence:
Operating primarily in the U.S., My Pie has built a solid regional footprint with continued expansion into high-traffic retail corridors, lifestyle centers, and college-adjacent areas. The brand competes effectively with other fast-casual pizza concepts by emphasizing flavor, customization, and community engagement.
Support Training
My Pie: Pizza Your Way offers comprehensive franchise support designed to guide owners from initial planning through long-term operations.
Pre-Launch Support
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Site selection guidance and real estate evaluation
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Store layout, design standards, and build-out assistance
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Vendor and equipment recommendations
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Pre-opening marketing and local launch strategy
Training Programs
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Hands-on operational training covering food preparation, quality control, and service standards
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Management training focused on staffing, scheduling, and cost control
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POS system training and reporting tools
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Food safety, hygiene, and compliance protocols
Marketing & Brand Support
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National brand marketing initiatives
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Local store marketing playbooks
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Digital marketing guidance, including social media and online ordering optimization
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Promotional calendar and seasonal campaign support
Ongoing Support
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Field support visits and performance reviews
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Operational updates and menu innovation
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Franchisee peer network and best-practice sharing
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Continuous improvement resources to help maximize unit performance
Ideal Candidate
The ideal My Pie franchisee is an owner-operator or investor-operator who values hands-on leadership and guest experience.
Best-Suited Candidates Include:
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Entrepreneurs with restaurant, hospitality, or retail management experience
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Multi-unit operators seeking a scalable fast-casual brand
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Investors passionate about food quality, customer service, and local marketing
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Individuals with the financial capability to meet investment requirements and sustain initial operations
Key Traits & Preferences:
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Strong people-management and team-building skills
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Willingness to follow proven systems and brand standards
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Interest in community-focused locations with strong foot traffic
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Commitment to operational excellence and brand consistency
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Initial Investment | $400,000 – $750,000 |
| Minimum Investment Required | ~$400,000 |
| Initial Franchise Fee | ~$35,000 |
| Build-Out & Leasehold Improvements | $180,000 – $300,000 |
| Equipment, Furniture & Fixtures | $120,000 – $180,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $50,000 – $80,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
| Expansion Options | Single-Unit & Multi-Unit Franchising |