Established
2016
Franchise Units
25
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$300,000
Home Based
No
Description
Nailed It DIY Studio is a fast-growing experiential retail franchise that blends creativity, community, and hands-on entertainment into a highly engaging business model. Built around instructor-led DIY workshops, the brand offers customers a chance to design, build, and personalize home décor projects in a fun, social studio environment. From wood signs and wall art to seasonal décor and private group events, Nailed It DIY Studio has positioned itself at the intersection of crafting, entertainment, and lifestyle experiences.
In the U.S. market, experiential businesses continue to outperform traditional retail, and Nailed It DIY Studio benefits directly from this shift. Consumers are increasingly choosing experiences over products, and this franchise delivers exactly that—memorable, shareable moments that keep customers coming back. The concept appeals to a wide demographic including families, corporate teams, bridal parties, birthdays, and community groups, making revenue streams diverse and resilient.
Unlike product-heavy retail franchises, Nailed It DIY Studio operates with controlled inventory, predictable scheduling, and a repeat-customer model driven by workshops, memberships, and private events. Its strong brand identity, proven systems, and community-first positioning make it an attractive opportunity for entrepreneurs seeking a creative yet structured business in the U.S. experiential services sector.
Why Invest in This Franchise?
Investing in Nailed It DIY Studio means entering a scalable, experience-based business with strong consumer demand and multiple revenue channels.
First, the business benefits from recurring and event-driven revenue. Workshops are booked in advance, private parties are prepaid, and corporate events often generate higher ticket values. Seasonal décor trends and rotating project menus keep the offering fresh and relevant year-round.
Second, the franchise operates with lower complexity compared to food or manufacturing franchises. There is no need for kitchens, heavy equipment, or specialized licensing. Staffing is straightforward, inventory is manageable, and operating hours are flexible, allowing owners to maintain healthy margins.
Third, Nailed It DIY Studio is highly social-media friendly. Customers frequently share their finished projects online, creating organic local marketing and strong word-of-mouth visibility.
Background
Nailed It DIY Studio was founded in the mid-2016 emerging during a period when experiential retail and hands-on entertainment began gaining strong momentum across the United States. The brand was created to meet growing consumer demand for creative, social, and interactive experiences that go beyond traditional retail or passive entertainment.
The founders envisioned a studio-based concept where individuals and groups could gather to create customized home décor projects in a relaxed, instructor-led environment. By combining structured DIY workshops with a welcoming, community-focused atmosphere, Nailed It DIY Studio quickly differentiated itself from independent craft classes and one-off event concepts.
After refining its workshop formats, pricing models, and operational systems at the corporate level, the brand expanded through franchising. This allowed entrepreneurs to replicate the concept in local markets while maintaining consistent quality, branding, and customer experience.
Franchise Active Units
As of the most recent available disclosures, Nailed It DIY Studio operates approximately 25 active franchise units across the United States. These locations are primarily situated in suburban and mid-sized metropolitan areas where community engagement, group activities, and experiential entertainment show strong demand.
Ownership & Brand Journey
The company remains focused on controlled, sustainable growth rather than rapid expansion. Emphasis is placed on franchisee support, brand consistency, and long-term market viability. Ongoing innovation in project offerings, seasonal workshops, and private event formats has helped the brand stay relevant and competitive.
Market Presence & Industry Category
Nailed It DIY Studio operates within the arts, crafts, and experiential entertainment industry, serving customers seeking creative outlets, social experiences, and memorable group activities. Its presence in the U.S. market continues to grow steadily as experiential businesses gain popularity among consumers prioritizing experiences over products.
Support Training
Nailed It DIY Studio provides end-to-end support designed to help franchisees succeed from day one.
Pre-Launch Support includes guidance on site selection, studio layout, lease considerations, and build-out requirements. Franchisees receive clear specifications to ensure their studio is optimized for workshops, events, and customer flow.
Initial Training covers daily operations, workshop execution, inventory planning, staffing, customer experience standards, and financial fundamentals. Training combines structured instruction with hands-on learning to build confidence before opening.
Operational Support continues after launch with detailed operating manuals, standardized systems, and access to the franchisor’s support team. Franchisees receive ongoing guidance on scheduling, pricing, staffing models, and event management.
Marketing & Branding Support includes professionally developed branding assets, promotional templates, and marketing playbooks. Franchisees are supported with local marketing strategies focused on social media, community partnerships, email marketing, and local SEO.
Ongoing Support & Development includes new project rollouts, seasonal offerings, operational updates, peer collaboration, and performance coaching to support sustainable long-term growth.
Ideal Candidate
The Nailed It DIY Studio franchise is well-suited for entrepreneurs who enjoy working with people and building community-focused businesses. A background in crafting is not required, but an interest in creativity and customer engagement is helpful.
Ideal candidates include owner-operators, couples, and small investor groups with experience in retail, hospitality, events, or service-based businesses. Strong organizational skills, leadership ability, and local marketing enthusiasm are key traits for success.
Franchisees should be prepared to be hands-on, particularly during the early stages, and financially capable of funding the initial investment and early operating period.
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Liquid Capital Required | $75,000 – $100,000 (recommended) |
| Initial Franchise Fee | $35,000 – $50,000 |
| Number of Franchise Units (Active) | ~25 units (USA) |
| Studio Size Requirement | Approx. 1,200 – 2,500 sq. ft. |
| Leasehold Improvements & Build-Out | $60,000 – $140,000 |
| Equipment, Tools & Fixtures | $20,000 – $40,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $7,500 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | Percentage of gross sales (industry-standard range) |
| Marketing / Brand Fund Contribution | Ongoing contribution required |
| Estimated Break-Even Period | 12 – 24 months |
| Primary Revenue Streams | Public workshops, private parties, corporate events, team-building sessions, seasonal projects, memberships, retail add-ons |
| Owner Involvement | Owner-operator or semi-absentee with manager |