Established
2019
Franchise Units
30
Minimum Investment
$110,000
Franchise Fee
$45,000
Total Investment Range
$185,000
Home Based
No
Description
The Net Positive Pool Services franchise represents a modern, scalable opportunity in the fast-growing home and commercial services sector. Built around professionalism, reliability, and recurring revenue, the brand delivers comprehensive swimming pool cleaning, maintenance, and water-care solutions to residential and commercial customers across the United States. As pool ownership continues to rise in warm and sunbelt markets, demand for consistent, expert pool service has become essential rather than optional.
Net Positive Pool Services positions itself as a premium yet accessible brand. Its model emphasizes route density, long-term customer relationships, and predictable monthly service contracts. Franchise owners benefit from a structured system that blends hands-on local operations with centralized branding, marketing, and operational support. Unlike seasonal or one-time service businesses, this franchise is designed for year-round cash flow, high customer retention, and repeat billing.
For entrepreneurs seeking a service-based franchise with low overhead, strong margins, and the ability to scale into multiple service vehicles or territories, Net Positive Pool Services offers a compelling entry point into the $10+ billion U.S. pool services industry.
Why Invest in This Franchise?
Recession-Resilient Demand
Swimming pools require regular maintenance regardless of economic cycles. Homeowners and property managers prioritize water safety, cleanliness, and equipment performance, making pool services a necessity rather than a luxury.
Recurring Revenue Model
Most customers enroll in weekly or bi-weekly maintenance plans, creating predictable monthly income and strong cash-flow visibility for franchise owners.
Low Overhead, High Margins
The business operates without expensive retail real estate. A service vehicle, equipment, and trained technicians form the core infrastructure, keeping fixed costs manageable.
Scalable Growth Potential
Owners can start with a single route and expand into multiple trucks, technicians, and territories. Multi-unit ownership and route optimization significantly increase profitability over time.
Brand-Driven Trust
Net Positive Pool Services differentiates itself through professional branding, standardized service protocols, and customer communication systems that build long-term loyalty.
Background
Established Year
Net Positive Pool Services was founded in 2019 to address the growing need for reliable, professional pool maintenance services backed by modern systems and strong customer service standards.
Founders & Leadership
The brand was established by experienced service-industry entrepreneurs with backgrounds in home services operations, route-based businesses, and franchise development. Their goal was to create a pool services franchise that balances owner involvement with scalable systems.
Brand Journey & Company History
What began as a regional pool maintenance operation quickly evolved into a structured franchise concept. Early success came from focusing on technician training, route efficiency, and customer retention. As systems matured, the company expanded into franchising to meet demand in high-growth U.S. markets.
Franchise Active Units
Net Positive Pool Services currently operates 30+ active franchise territories across multiple U.S. states, with continued expansion planned in pool-dense residential and commercial regions.
Ownership & Market Presence
The company operates under a centralized franchisor structure, supporting franchisees with marketing, technology, vendor relationships, and operational playbooks. Its presence is strongest in Sunbelt states, suburban growth corridors, and areas with high residential pool density.
Industry Category
Home Services Franchise
Specialty Category: Swimming Pool Cleaning, Maintenance & Water Management
Support Training
Net Positive Pool Services delivers comprehensive, end-to-end support designed to help franchise owners launch quickly and scale confidently.
Pre-Launch Support
-
Territory analysis and market feasibility planning
-
Equipment and vehicle setup guidance
-
Licensing, insurance, and compliance assistance
-
Initial route development strategies
Initial Training
-
In-depth operational training covering pool chemistry, cleaning protocols, and equipment maintenance
-
Customer service standards and route management
-
Safety, compliance, and environmental best practices
-
Business management fundamentals for owners new to the industry
Operational Support
-
Standard operating procedures for residential and commercial accounts
-
Scheduling, billing, and CRM systems
-
Vendor sourcing and preferred supplier pricing
-
Ongoing technical guidance for complex service issues
Marketing & Lead Generation
-
Professionally designed brand assets and vehicle wraps
-
Digital marketing support including local SEO, paid ads, and online listings
-
Customer acquisition campaigns tailored to each territory
-
Reputation management and review-generation systems
Ongoing & Advanced Support
-
Continuous education and refresher training
-
Performance benchmarking and route optimization
-
Expansion planning for multi-truck and multi-territory growth
-
Dedicated franchise support team for daily operational needs
Ideal Candidate
The Net Positive Pool Services franchise is well-suited for a wide range of entrepreneurs, including both first-time business owners and experienced operators.
Business Background
-
No prior pool industry experience required
-
Ideal for owners with service, operations, or management experience
-
Strong fit for veterans, owner-operators, and semi-absentee investors
Personal Traits
-
Customer-focused and detail-oriented
-
Comfortable managing technicians and daily operations
-
Willing to follow systems while growing a local brand presence
Investment Capability
-
Sufficient liquidity to cover initial investment and working capital
-
Desire to build long-term equity through route expansion and resale value
Location Preference
-
High-density residential markets with strong pool ownership
-
Sunbelt states and warm-weather regions
-
Suburban and mixed residential-commercial territories
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $45,000 – $55,000 |
| Total Investment Range | $110,000 – $185,000 |
| Minimum Liquid Capital Required | $50,000 – $75,000 |
| Service Vehicle & Branding | $25,000 – $45,000 |
| Equipment, Tools & Initial Supplies | $10,000 – $20,000 |
| Technology & Software Setup | $3,000 – $6,000 |
| Initial Marketing & Launch Budget | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $20,000 – $35,000 |
| Ongoing Royalty Fee | 6% of Gross Revenue |
| National Marketing Fund | 1% – 2% of Gross Revenue |
| Estimated Break-Even Period | 9 – 15 Months |
| Potential Annual Revenue (Mature Unit) | $300,000 – $650,000+ |
| Owner Income Potential (Multi-Route) | Six-Figure Range |