Established
2014
Franchise Units
3
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
The Ultimate Destination for Personal Electric Vehicles (PEVs)
The landscape of American transportation is shifting. It’s no longer just about the roar of an engine; it’s about the silent, efficient, and exhilarating glide of electric mobility. Voltaire Cycles stands at the forefront of this revolution as the premier retail destination for Personal Electric Vehicles (PEVs). Unlike traditional bike shops that "dabble" in electric models, Voltaire Cycles is a dedicated ecosystem built exclusively for the e-mobility enthusiast.
Our concept is simple yet powerful: provide a high-end, "soup-to-nuts" retail experience that covers everything from the initial test ride to expert long-term maintenance. We have carved out a unique market position by bridging the gap between niche online brands and the everyday consumer who demands reliability, variety, and face-to-face expertise. When you step into a Voltaire Cycles showroom, you aren't just looking at products; you're entering the future of sustainable, urban, and recreational travel.
Why Invest in this Franchise?
Investing in Voltaire Cycles means securing a seat in one of the fastest-growing industries in the world. Here is why savvy entrepreneurs are choosing us:
Diverse Revenue Streams: We aren't just a bike shop. Our stores sell e-bikes, e-trikes, scooters, skateboards, and specialized accessories, alongside a robust service and repair department.
Curated Multi-Brand Catalog: We partner with over 14 of the top names in the industry. As a franchisee, you offer a "best-of" selection that no single-brand manufacturer can match.
The "Test-Ride" Advantage: High-ticket electric vehicles are rarely bought sight-unseen. Our physical showrooms convert "browsers" into "buyers" by providing the tactile experience and confidence they can't get online.
Recession-Resistant Growth: With rising fuel costs and an increasing focus on green energy, e-mobility has transitioned from a luxury hobby to a primary mode of transportation for commuters and retirees alike.
Background
Established Year: Founded in 2014; Franchising launched in 2017.
Founders: Derek Mithaug (CEO), Jamie Gilson, and Mark Baraniak.
Brand Journey: What started as a mission to provide mobility solutions for the disabled (inspired by the founders' personal family experiences) quickly evolved. They realized that the lithium-battery technology helping people with disabilities could also revolutionize travel for everyone.
Market Presence: Based in Verona, New Jersey, with a growing footprint across North America. Voltaire Cycles has successfully transitioned through various market phases, now offering both traditional franchise models and specialized licensing for experienced operators.
Industry Category: E-Mobility Retail / Personal Electric Vehicles (PEVs).
Franchise Active Units : 3
Support Training
We don’t just hand you the keys; we provide the blueprint. Our support system is designed to turn enthusiasts into elite business owners.
1. Pre-Launch & Site Selection
We assist with market analysis and site selection to ensure your showroom is positioned in high-traffic, high-visibility areas. We also provide a complete interior design package to ensure your shop reflects the brand's premium aesthetic.
2. The "Certified Technician" Training
Every franchisee and their staff undergo rigorous technical training. This isn't just about changing tires; it's a deep dive into battery diagnostics, motor repair, and electronic troubleshooting. Our certification program ensures your shop is the local authority on PEV service.
3. Operational & Inventory Support
One of the hardest parts of retail is managing supply chains. We leverage our collective buying power to secure inventory from top-tier manufacturers, ensuring you have the latest models and most in-demand accessories without the "guesswork."
4. Marketing & SEO
You’ll benefit from our established digital presence. We provide regional SEO management, social media templates, and national brand awareness campaigns to ensure that when someone in your area searches for "e-bike near me," they find you first.
Ideal Candidate
We are looking for partners who are as passionate about the "green revolution" as they are about bottom-line results.
The Entrepreneurial Spirit: You don't need a background in cycling, but you do need a "customer-first" mindset and a strong work ethic.
Community Leaders: Ideal candidates are those who want to be the "local expert"—the person city councils and local parks departments turn to for mobility solutions.
Investment Capability: You should have a minimum of $100,000 in liquid capital and the ability to manage a retail storefront.
Location Preference: We target suburban hubs, coastal communities, and urban centers with developing bike infrastructure.
Financial Detail
| Detail | Estimate |
| Total Investment Required | $150,000 – $350,000 (Varies by location/size) |
| Minimum Liquid Capital | $100,000 |
| Franchise Fee | Approximately $35,000 – $40,000 |
| Royalty Fee | Typically 5% - 6% of gross sales |
| Marketing Fund | 1% - 2% |
| Expected ROI | Historically 18–36 months (depending on market) |
| Primary Revenue Streams | Retail Sales, Battery Replacements, Customization, Service/Labor, and Fleet Leasing. |
