Established
2016
Franchise Units
20
Minimum Investment
$100,000
Franchise Fee
$35,000
Total Investment Range
$175,000
Home Based
No
Description
On the Hook Fish and Chips is a fast-growing, mobile seafood franchise concept built around one simple promise: serving hot, crispy, made-to-order fish and chips wherever customers are. Designed as a streamlined food-truck operation, the brand combines classic comfort food with modern mobility, allowing franchisees to generate revenue at high-traffic events, festivals, business districts, and local neighborhoods without the overhead of a traditional brick-and-mortar restaurant.
What sets On the Hook apart is its focus on quality, speed, and simplicity. The menu is intentionally tight, operations are highly systemized, and the mobile format gives owners flexibility to follow demand instead of waiting for customers to come to them. In a U.S. market where food trucks and experiential dining continue to outperform traditional quick-service formats, On the Hook Fish and Chips is positioned as a scalable, lifestyle-friendly franchise with strong brand recognition and repeat customer appeal.
Why Invest in On the Hook Fish and Chips Franchise?
-
Proven Mobile Business Model
The food-truck format significantly reduces startup costs compared to traditional restaurants while maintaining high visibility and strong margins. -
High Demand for Comfort Seafood
Fish and chips remain a universally loved menu item, cutting across age groups and demographics with consistent demand. -
Operational Simplicity
A limited menu, standardized prep process, and efficient kitchen layout make training easier and staffing more manageable. -
Event-Driven Revenue Potential
Festivals, fairs, corporate events, breweries, and community gatherings create opportunities for high-volume sales in short time frames. -
Scalable Growth Path
Many franchisees expand into multiple trucks or catering units once their first location is established. -
Strong Brand Identity
The bold truck design and recognizable branding help attract attention and drive impulse purchases.
Background
Established Year: 2016
-
Founders: The brand was founded by experienced food-service entrepreneurs with a vision to modernize classic fish and chips through a mobile platform.
-
Industry Category: Mobile Food Franchise / Seafood Quick Service
-
Franchise Active Units: 20+ operating food trucks across the United States
-
Ownership & Brand Journey:
On the Hook Fish and Chips began as a single food-truck concept focused on high-quality seafood and quickly gained popularity through local events and community engagement. The success of the original unit led to the development of a franchise system designed to help owner-operators replicate the model in new markets with consistency and confidence. -
Market Presence:
The brand has expanded steadily across multiple U.S. states, focusing on mid-sized cities, suburban markets, and event-heavy regions where mobile food concepts thrive.
Support Training
On the Hook Fish and Chips offers end-to-end support designed to help franchisees launch quickly and operate efficiently:
Pre-Launch Support
-
Franchise onboarding and business planning guidance
-
Food-truck design specifications and build-out support
-
Equipment sourcing and vendor coordination
-
Licensing, permits, and regulatory guidance
Training Program
-
Hands-on operational training covering food preparation, safety, and quality control
-
Truck operations, setup, and breakdown procedures
-
Inventory management and cost control
-
Customer service and brand standards
Marketing & Brand Support
-
National brand assets and promotional materials
-
Social media content guidance and local marketing playbooks
-
Event booking strategies and community outreach support
-
Ongoing brand development initiatives
Ongoing Support
-
Operations coaching and performance reviews
-
System updates and menu refinements
-
Access to a franchise support team for day-to-day guidance
Ideal Candidate
The On the Hook Fish and Chips franchise is well-suited for:
-
Owner-Operators who want a hands-on business with flexibility
-
Entrepreneurs looking for a lower-overhead entry into the food industry
-
Hospitality or Food-Service Professionals seeking independence
-
Multi-Unit Investors interested in scalable mobile concepts
Key Traits:
-
Strong work ethic and willingness to operate a mobile business
-
Passion for food quality and customer experience
-
Comfort managing staff and event-based schedules
-
Ability to invest in and actively grow the business
Location Preference:
Ideal territories include cities and regions with active festival calendars, strong community events, business parks, and high foot-traffic zones.
Financial Detail
| Financial Component | Estimated Range / Details |
|---|---|
| Total Initial Investment | USD $100,000 – $175,000 |
| Minimum Investment Required | Approx. $100,000 |
| Franchise Fee | Approx. $35,000 |
| Food Truck / Infrastructure Cost | USD $60,000 – $110,000 (truck build-out, kitchen equipment, signage) |
| Initial Inventory & Supplies | USD $3,000 – $6,000 |
| Marketing & Launch Budget | USD $3,000 – $7,000 |
| Working Capital (3–6 Months) | USD $10,000 – $25,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Advertising / Brand Fund | Ongoing contribution as required |
| Franchise Active Units (Current Number) | 20+ units operating in the USA |
| Expected Break-Even Period | 12 – 24 months (market & event dependent) |
| Expected ROI | Varies by location, event volume, and operating schedule |
| Primary Revenue Streams | Daily food truck sales, festivals & fairs, corporate catering, private events |
Note: Actual investment figures and financial performance may vary based on truck configuration, local regulations, event participation, staffing costs, and operating strategy.