Established
2004
Franchise Units
100
Minimum Investment
$175,000
Franchise Fee
$39,900
Total Investment Range
$350,000
Home Based
No
Description
Orange Shoe Personal Fitness is a premium boutique fitness franchise built around one powerful idea: results-driven personal training in a private, distraction-free environment. Unlike large commercial gyms that rely on high member volume and low engagement, the brand operates on an appointment-based, coach-led model that prioritizes accountability, personalization, and measurable outcomes.
Each studio is designed as a welcoming neighborhood fitness hub—small, efficient, and highly focused on one-on-one and small-group personal training. Clients are not left to figure things out on their own. Every workout is customized based on fitness assessments, lifestyle goals, and ongoing progress tracking. This high-touch approach has helped the brand build strong client loyalty, predictable recurring revenue, and a reputation for transforming everyday people—not just athletes.
From busy professionals and parents to seniors and first-time gym-goers, Orange Shoe Personal Fitness appeals to a broad demographic seeking professional guidance without the intimidation of big-box gyms. For franchise owners, this translates into lower square footage, controlled staffing, premium pricing, and strong margins—making it a compelling opportunity in the fast-growing U.S. personal training and wellness market.
Why Invest in This Franchise?
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High-Demand Industry
The U.S. fitness and personal training industry continues to grow as consumers prioritize health, longevity, and preventative wellness. Personalized training remains one of the most resilient and profitable segments. -
Boutique, Appointment-Based Model
No overcrowded gyms or massive equipment investments. Studios are streamlined, efficient, and built for personal training—not casual drop-ins. -
Recurring Revenue & Client Retention
Monthly training packages, memberships, and long-term client relationships provide predictable cash flow. -
Lower Overhead Compared to Big Gyms
Smaller footprints, limited staff, and no reliance on high-volume memberships reduce operational risk. -
Strong Brand Positioning
Positioned as a results-first, coach-led fitness solution rather than a commodity gym. -
Owner-Operator or Semi-Absentee Friendly
With the right head trainer and systems in place, owners can scale to multi-unit operations.
Background
Established Year: 2004
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Founders: Founded by fitness professionals with a mission to bring personalized training to local communities
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Industry Category: Boutique Fitness / Personal Training / Health & Wellness
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Franchise Model Launched: Mid-2000s
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Franchise Active Units: 100+ locations across the USA
Brand Journey & Company History
The concept was created to challenge the traditional gym model. The founders recognized that most people failed to achieve results not because of a lack of motivation—but because they lacked structure, coaching, and accountability. The brand grew by focusing on personal training as the core offering rather than an add-on service.
As the concept gained traction, franchising enabled national expansion while maintaining consistency in training standards, studio design, and client experience. Today, the brand has an established presence across multiple U.S. states and continues to attract fitness-minded entrepreneurs seeking a scalable, service-based business.
Support Training
Orange Shoe Personal Fitness offers a comprehensive franchise support system designed to guide owners from pre-opening through long-term growth.
Pre-Launch Support
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Site selection guidance and territory analysis
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Studio layout, design standards, and equipment planning
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Vendor coordination and equipment sourcing
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Pre-opening marketing strategy and launch campaigns
Initial Training
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Franchisee onboarding and operational training
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Personal training methodology and fitness assessment systems
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Sales consultations, pricing models, and client onboarding
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Studio operations, scheduling, and staff management
Ongoing Operational Support
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Dedicated franchise business coaching
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Ongoing education for trainers and studio managers
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Performance benchmarking and KPI tracking
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Standard operating procedures and best practices
Marketing & Brand Support
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National brand positioning and creative assets
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Local digital marketing strategies and lead generation support
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CRM guidance and member retention systems
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Seasonal promotions and growth campaigns
Ideal Candidate
The ideal franchisee is someone who values health, leadership, and community impact, even if they are not a personal trainer.
Well-Suited Candidates Include:
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Entrepreneurs seeking a service-based, people-focused business
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Fitness and wellness enthusiasts
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Multi-unit franchise operators expanding into boutique fitness
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Corporate professionals transitioning into ownership
Key Traits:
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Strong leadership and team-building skills
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Sales-oriented and relationship-driven mindset
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Commitment to brand standards and coaching culture
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Willingness to invest in staff development and local marketing
Preferred Locations:
Suburban neighborhoods, high-income residential areas, mixed-use developments, and community-centered retail corridors.
Financial Detail
| Financial Component | Estimated Range / Details |
|---|---|
| Total Investment Required | $175,000 – $350,000 |
| Minimum Investment Required | ~$175,000 |
| Franchise Fee | ~$39,900 |
| Studio Size | 1,200 – 2,000 sq. ft. |
| Leasehold Improvements / Build-Out | $70,000 – $150,000 |
| Equipment & Technology | $25,000 – $50,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Brand / Marketing Fund Fee | ~2% of Gross Revenue |
| Primary Revenue Streams | Personal training packages, small-group training, monthly memberships, corporate wellness programs |
| Expected Break-Even Period | 12 – 24 months |
| ROI Potential | Strong, dependent on location, staffing quality, and client retention |
| Expansion Potential | Multi-unit ownership and territory development opportunities |