Established
1972
Franchise Units
350
Minimum Investment
$60,000
Franchise Fee
$39,000
Total Investment Range
$95,000
Home Based
No
Description
Our Town America is a well-established, community-focused marketing franchise that helps local businesses connect with new residents and families moving into their neighborhoods. Built around the concept of “welcome marketing,” the brand partners with cities, municipalities, and chambers of commerce to deliver curated welcome packets, gifts, and exclusive offers from trusted local businesses directly to new movers.
At a time when small businesses struggle to stand out online, Our Town America offers a powerful offline and relationship-driven alternative. Instead of competing for digital attention, the franchise reaches consumers at a highly valuable moment—when they are settling into a new community and actively choosing service providers, restaurants, healthcare professionals, and retailers.
Local businesses value this approach because it delivers targeted exposure with real engagement, not just impressions. For franchise owners, this creates a predictable, recurring-revenue model rooted in long-term advertiser relationships rather than one-time campaigns.
Operating within the local advertising and B2B marketing space, Our Town America provides entrepreneurs with a scalable, territory-based business that emphasizes community involvement, professional systems, and sustainable growth across U.S. markets.
Background
Established Year: 1972
-
Founder: Jay Jackson
-
Industry Category: Local Advertising, Community Marketing, B2B Services
-
Ownership: Privately held franchise system
-
Market Presence: Approximately 350 active franchise territories across the United States.
The concept began with a simple mission—welcoming new residents and helping them feel connected to their community. Over time, the company refined its processes, expanded nationally, and developed structured systems that support franchise owners in both small towns and major metropolitan areas.
Decades of operation have allowed the brand to build strong credibility with municipalities, chambers of commerce, and local business owners, making it one of the most recognizable names in the new-mover marketing space.
Support Training
Our Town America provides comprehensive support designed to help franchisees launch confidently and grow sustainably.
Pre-Launch Support
Franchisees receive guidance on territory setup, business planning, and introductions to local governments and community organizations. This early support helps establish trust and visibility within the territory.
Initial Training
Structured training programs cover sales techniques, advertiser onboarding, pricing strategies, presentation skills, and operational workflows. Franchisees learn how to build and manage advertiser portfolios efficiently.
Operational Support
Ongoing assistance includes CRM tools, fulfillment processes, reporting systems, and best-practice frameworks. These systems allow franchise owners to focus on relationship-building while maintaining consistent execution.
Marketing & Sales Resources
Franchisees receive professionally developed marketing materials, sales scripts, and campaign templates tailored for local business outreach. National branding support enhances credibility during advertiser acquisition.
Ongoing Coaching
Continuous education through webinars, updates, and peer collaboration ensures franchisees stay aligned with evolving market trends and growth strategies.
Ideal Candidate
The ideal franchisee is a relationship-driven entrepreneur who enjoys working with local businesses and being active in their community.
This opportunity is well-suited for individuals with experience in sales, marketing, business development, or customer-facing roles. It also appeals to professionals seeking a home-based business with flexible scheduling and scalable income potential.
No prior advertising experience is required. Success depends more on communication skills, consistency, and the ability to build trust with local business owners. The franchise is a good fit for owner-operators, semi-absentee investors, and career changers looking for a professional, service-oriented business.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $60,000 – $95,000 |
| Minimum Investment Required | Approximately $60,000 |
| Initial Franchise Fee | Around $39,000 (varies by territory size) |
| Territory Type | Exclusive, single-territory ownership |
| Infrastructure / Setup Cost | Low (home office, phone, computer, CRM tools) |
| Marketing & Advertising Budget | Minimal; primarily relationship-based local outreach |
| Working Capital Requirement | 3–6 months recommended |
| Ongoing Royalty Fee | Percentage-based monthly royalty |
| National Brand / System Fee | Included in ongoing royalties |
| Estimated Break-Even Period | 12 – 18 months |
| Expected Return on Investment (ROI) | Typically within 12 – 24 months for active owners |
| Primary Revenue Streams | Monthly advertiser subscriptions, sponsored welcome programs, long-term local business contracts |
| Scalability Options | Multi-territory ownership and market expansion |