Established
2015
Franchise Units
50
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$300,000
Home Based
No
Description
Outlaw FitCamp is a results-driven fitness franchise designed for today’s health-conscious consumers who value intensity, accountability, and community. Built around structured group workouts, functional strength training, and conditioning programs, the brand has established a strong presence in the competitive boutique fitness industry across the United States.
Unlike traditional gyms that rely on open access and self-guided workouts, Outlaw FitCamp operates on a coach-led training model. Every session is professionally guided, creating a premium experience that delivers measurable results and higher member retention. The workouts are scalable and inclusive, allowing beginners and advanced members to train together safely and effectively.
From an investment perspective, Outlaw FitCamp benefits from a manageable studio footprint, recurring membership revenue, and a clearly defined brand identity. As demand for boutique fitness and community-based training continues to rise in the U.S., Outlaw FitCamp is well-positioned for long-term growth in both suburban and urban markets.
Why Invest in This Franchise?
Outlaw FitCamp presents a compelling opportunity for investors seeking entry into the high-growth boutique fitness sector with a proven operating system.
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Strong and growing demand for functional, coach-led fitness programs
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Predictable recurring revenue through monthly memberships and packages
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Smaller studio format reduces overhead and build-out costs
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Clear brand differentiation focused on discipline, results, and accountability
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Scalable systems suitable for single-unit and multi-unit ownership
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High member engagement and retention driven by community culture
Background
Established Year: 2015
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Industry Category: Boutique Fitness / Functional Training
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Founders: Experienced fitness professionals with backgrounds in strength training, coaching, and studio operations
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Franchise Active Units: 50+ locations across the United States
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Ownership Structure: Privately held
Outlaw FitCamp began as a single training studio focused on disciplined programming and measurable fitness outcomes. Early success came from its structured workouts, strong coaching culture, and emphasis on accountability rather than casual gym attendance.
As demand increased, the founders standardized training systems and operational processes, enabling national expansion through franchising. Today, Outlaw FitCamp operates in multiple U.S. markets, with a growing presence in suburban communities where consumers seek both convenience and premium fitness experiences.
Support Training
Outlaw FitCamp offers comprehensive support throughout the franchise lifecycle to ensure consistency and long-term success.
Pre-Launch Support
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Site selection and demographic analysis
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Studio layout guidance and equipment planning
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Vendor recommendations and pre-opening timelines
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Licensing and operational setup assistance
Training & Academic Support
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Initial franchisee training covering operations, staffing, sales, and financial management
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Coach education and certification programs
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Detailed operating manuals and digital learning tools
Operational Support
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Ongoing workout programming updates
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Membership management and scheduling systems
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Performance tracking and KPI monitoring
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Continuous operational guidance and optimization
Marketing & Ongoing Support
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Pre-opening marketing campaigns
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Local marketing playbooks and brand assets
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Digital marketing strategies for lead generation
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Dedicated franchise support managers and continued education
Ideal Candidate
Outlaw FitCamp is well-suited for driven entrepreneurs and investors who align with the brand’s performance-focused culture.
Ideal candidates include:
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Owner-operators with leadership and people management skills
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Fitness enthusiasts passionate about health and transformation
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Investors interested in semi-absentee or multi-unit ownership
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Individuals comfortable with sales, local marketing, and community building
Preferred Traits:
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Strong discipline and accountability mindset
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Ability to motivate teams and members
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Willingness to follow proven systems and brand standards
Location Preference:
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Suburban and urban-fringe markets
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High population density and strong household income
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Communities with active, health-focused lifestyles
No prior fitness ownership experience is required, as full training and support are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Investment Required | $150,000 |
| Studio Build-Out & Infrastructure | $60,000 – $120,000 |
| Fitness Equipment & Technology | $40,000 – $70,000 |
| Initial Marketing & Launch Costs | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% of Gross Revenue |
| Brand / Marketing Fund | 2% of Gross Revenue |
| Franchise Term | 10 Years (Renewable) |
| Estimated Break-Even Period | 12 – 24 Months |
| Expected ROI Timeline | 2 – 3 Years (Market-dependent) |
| Available Franchise Units | Single-Unit & Multi-Unit |