Established
2015
Franchise Units
30
Minimum Investment
$120,000
Franchise Fee
$35,000
Total Investment Range
$250,000
Home Based
No
Description
Pet Fresh Dog Wash is a modern self-service dog wash franchise created to solve a simple but widespread problem for pet owners—bathing dogs at home is messy, time-consuming, and inconvenient. The brand offers professionally designed wash stations equipped with everything customers need, including elevated tubs, warm water, premium pet-safe shampoos, dryers, aprons, and a fully cleaned space after each use.
The concept appeals to today’s busy dog owners who want a clean, stress-free experience without the high cost of full-service grooming. Customers pay per wash or enroll in membership programs, creating steady repeat traffic and predictable revenue. For franchisees, the business model is intentionally streamlined, with minimal staffing, easy operations, and strong margins.
As pet ownership continues to grow across the United States, spending on pet hygiene and wellness is becoming a necessity rather than a luxury. Pet Fresh Dog Wash is well positioned within this trend, offering a practical, neighborhood-focused service that customers return to again and again.
Why Invest in This Franchise?
Pet Fresh Dog Wash combines a growing market with a simple, scalable operating model.
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Strong demand driven by rising dog ownership in the U.S.
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Straightforward self-service concept with low labor requirements
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High repeat business through memberships and routine pet care
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Smaller footprint compared to traditional grooming salons
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Lower complexity than full-service pet franchises
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Community-oriented business with local brand loyalty
Background
Established Year: 2015
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Industry Category: Pet Services / Dog Wash & Grooming
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Franchise Active Units: 30+ locations across the United States
Pet Fresh Dog Wash was founded by entrepreneurs with experience in retail operations and animal care. The concept began as a single-location solution for everyday dog owners who wanted a cleaner, easier way to wash their pets. Early success and strong customer feedback led to system refinements, brand standardization, and eventual franchise expansion.
Today, the brand has a growing presence across multiple U.S. states, focusing on suburban and urban markets with high pet ownership. Growth has been steady and intentional, prioritizing operational consistency and franchisee success over rapid expansion.
Support Training
Pet Fresh Dog Wash offers comprehensive support at every stage of ownership.
Pre-Launch Support
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Assistance with site selection and territory evaluation
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Layout planning and store design guidance
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Equipment specifications and vendor coordination
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Pre-opening marketing strategy and launch planning
Initial Training
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Operations and daily management training
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Customer service standards and best practices
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Equipment use, maintenance, and sanitation procedures
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POS systems, pricing, and membership programs
Marketing & Brand Support
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Professionally designed marketing materials
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Local store marketing campaigns
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Social media and digital marketing guidance
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Grand opening promotional support
Ongoing Support
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Dedicated franchise support team
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Operational check-ins and performance coaching
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Continued access to approved vendors
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System updates and brand enhancements
Ideal Candidate
Pet Fresh Dog Wash is well suited for both first-time owners and experienced operators.
Ideal Candidates Include:
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Entrepreneurs seeking a simple, proven service model
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Multi-unit owners looking to diversify into pet services
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Retail or service professionals with strong people skills
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Pet lovers committed to customer satisfaction and cleanliness
Key Traits
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Strong operational discipline
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Willingness to follow established systems
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Community involvement mindset
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Hands-on or semi-absentee ownership capability
Preferred Locations
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Pet-friendly suburban neighborhoods
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Residential areas with high dog ownership
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Strip malls or neighborhood retail centers with visibility
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment Required | $120,000 – $250,000 |
| Minimum Investment Required | ~$120,000 |
| Build-Out & Infrastructure | $60,000 – $120,000 |
| Equipment & Wash Stations | $30,000 – $60,000 |
| Initial Marketing Budget | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $15,000 – $25,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing / Ad Fund Fee | 2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Self-service washes, memberships, retail pet products |