2025
2
$150,000
$65,000
$646,547
No
Pilates Addiction is revolutionizing the boutique fitness landscape by merging classical Pilates principles with modern athletic intensity. Founded in 2025 by CEO Sarah Luna, the brand introduces a dynamic approach to Pilates, catering to a younger, fitness-savvy demographic. With its flagship studio in West Hollywood, Pilates Addiction offers high-energy, low-impact workouts designed to sculpt lean muscles and strengthen the core. The brand's innovative use of the proprietary WundaFormer reformer sets it apart in the competitive fitness industry.
Innovative Fitness Model: Pilates Addiction's fusion of classical Pilates and modern athletic training appeals to a broad audience seeking effective and engaging workouts.
Proven Leadership: Under the guidance of Sarah Luna, the brand has quickly established a strong presence in the fitness industry, with plans for national expansion.
Comprehensive Support: Franchisees receive extensive training and operational support, ensuring a smooth launch and sustained success.
Scalable Business Opportunity: The franchise model is designed for scalability, allowing owners to expand their presence in multiple territories.
Established Year: Pilates Addiction was founded in 2025, emerging as a modern boutique fitness brand aimed at redefining Pilates for a younger, fitness-conscious audience.
Founders: The brand was established by Sarah Luna, a visionary entrepreneur with a deep passion for health, wellness, and transformative fitness experiences. Her leadership and understanding of the fitness market have driven the brand’s rapid growth.
Franchise Units: As of now, Pilates Addiction operates 2 franchise units in the United States, including its flagship studio in West Hollywood, California. The company is actively expanding its footprint through franchising opportunities in key urban locations.
Brand Journey: The journey of Pilates Addiction began with a single studio that offered a unique blend of classical Pilates techniques and modern athletic training. By incorporating innovative equipment like the proprietary WundaFormer reformer, the brand has differentiated itself from traditional Pilates studios, offering a high-energy, results-driven fitness experience.
Company History & Ownership: Pilates Addiction is privately owned by Sequel Brands, maintaining strong control over quality, training, and brand standards. The company’s growth strategy focuses on national expansion while preserving its boutique, personalized approach to fitness.
Market Presence in the USA: Currently active in California and New York, the brand targets urban markets with a strong interest in wellness and boutique fitness trends. Its studios cater to a demographic seeking low-impact, high-intensity workouts that combine strength, flexibility, and overall fitness.
Industry Category: Pilates Addiction operates in the health and wellness sector, specifically in the boutique fitness and Pilates studio category. The brand is recognized for delivering a premium, lifestyle-focused fitness experience that appeals to a broad demographic, including working professionals, young adults, and fitness enthusiasts.
Other Information: The brand emphasizes community building through group classes, specialized programs, and branded events. Its unique value proposition lies in blending innovative training equipment, expert instructors, and a supportive, motivational environment, making it attractive to franchisees seeking a scalable, lifestyle-oriented business.
Pilates Addiction offers a robust support system for its franchisees, including:
Pre-Launch Support: Assistance with site selection, studio design, and build-out to ensure brand consistency and operational efficiency.
Training Programs: Comprehensive training covering proprietary class formats, operational procedures, and leadership best practices.
Marketing Support: National marketing campaigns and local promotional strategies to drive brand awareness and customer acquisition.
Ongoing Operational Assistance: Continuous support in areas such as staffing, inventory management, and customer service to ensure smooth day-to-day operations.
Business Systems: Integrated tools for scheduling, point-of-sale, reporting, and client management to streamline operations.
Pilates Addiction seeks franchise partners who are passionate about health, wellness, and transformative fitness experiences, and who are capable of managing and growing a boutique fitness business successfully. Below are the key attributes and qualifications of the ideal franchisee:
1. Business Background:
The ideal franchisee should have experience in business management, operations, or entrepreneurship. Experience in the fitness, health, or retail sectors is highly valued, but individuals with strong leadership, management, or customer service skills from other industries can also succeed. Understanding of financial management, staff supervision, and marketing will significantly enhance the chances of franchise success.
2. Passion for Fitness and Wellness:
Franchisees must possess a genuine interest in Pilates, fitness, and overall wellness. The ability to inspire clients, lead by example, and create a welcoming, motivating environment is crucial. Passion translates into commitment to the brand, helping to maintain high service standards and consistent client engagement.
3. Investment Capability:
Pilates Addiction franchisees need to meet the financial requirements:
Minimum net worth: $500,000
Liquid capital: $100,000 or more
This ensures that the franchisee has the necessary resources to cover startup costs, operational expenses, and initial working capital, supporting the business until it becomes profitable.
4. Leadership & People Skills:
The ideal franchisee should be a motivated leader capable of managing a team of instructors and staff. Strong interpersonal skills are required to build client relationships, mentor employees, and create a positive community environment within the studio.
5. Location Preference:
Franchisees should be interested in high-traffic urban areas or locations with a health-conscious demographic that aligns with Pilates Addiction’s target market. Understanding local demographics and selecting strategic locations is key to maximizing membership growth and revenue potential.
6. Entrepreneurial Mindset:
Pilates Addiction franchisees should be goal-oriented, proactive, and committed to growth. They must be willing to follow a proven franchise system while bringing energy, creativity, and local market insight to enhance the business.
7. Commitment to Brand Standards:
Franchisees must adhere to the brand’s operational guidelines, training protocols, and marketing strategies to maintain consistency and quality across all locations. This ensures that clients receive the same premium experience, no matter which studio they visit.
Summary:
The perfect Pilates Addiction franchisee is a business-savvy, fitness-enthusiast entrepreneur with sufficient investment capital, strong leadership skills, a passion for health and wellness, and the drive to grow a boutique fitness brand in a competitive market. By combining operational excellence with dedication to client experience, franchisees can achieve long-term profitability and brand success.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $238,697 – $646,547 |
| Minimum Investment Required | $150,000 |
| Franchise Fee | $65,000 |
| Franchise Units (as of 2024) | 2 |
| Infrastructure / Build-Out Cost | Included in total investment (studio design, equipment, signage, WundaFormer reformers) |
| Marketing Budget | Allocated within total investment for national campaigns and local promotions |
| Working Capital | $10,000 – $50,000 |
| Royalty Fees | 8% of gross sales |
| Advertising Fees | 2% of gross sales |
| Expected ROI | Varies by location; strong potential due to scalable business model |
| Break-Even Time | Typically 12–24 months depending on market conditions and operational efficiency |
| Potential Revenue Streams | Memberships, class packages, private sessions, retail sales, branded merchandise |
