Established
2025
Franchise Units
15
Minimum Investment
$286,727
Franchise Fee
$65,000
Total Investment Range
$807,152
Home Based
No
Description
Pilates Addiction is revolutionizing the boutique fitness landscape by merging classical Pilates principles with modern athletic intensity. Founded in 2025 by CEO Sarah Luna, the brand introduces a dynamic approach to Pilates, catering to a younger, fitness-savvy demographic. With its flagship studio in West Hollywood, Pilates Addiction offers high-energy, low-impact workouts designed to sculpt lean muscles and strengthen the core. The brand's innovative use of the proprietary WundaFormer reformer sets it apart in the competitive fitness industry.
Why Invest in this Franchise?
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Innovative Fitness Model: Pilates Addiction's fusion of classical Pilates and modern athletic training appeals to a broad audience seeking effective and engaging workouts.
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Proven Leadership: Under the guidance of Sarah Luna, the brand has quickly established a strong presence in the fitness industry, with plans for national expansion.
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Comprehensive Support: Franchisees receive extensive training and operational support, ensuring a smooth launch and sustained success.
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Scalable Business Opportunity: The franchise model is designed for scalability, allowing owners to expand their presence in multiple territories.
Background
- Established Year: Founded in 2025.
- Franchise since: 2025
Founders & Leadership: Founded and led by CEO Sarah Luna, an industry veteran with over 18 years of boutique fitness experience. Luna's exceptional track record includes serving as President of Xponential Fitness and holding executive leadership positions at Club Pilates and Pure Barre.
Parent Ownership: Part of the Sequel Brands franchise family, founded by fitness titan Anthony Geisler.
Brand Journey & Company History: To accelerate its national rollout without building from scratch, Pilates Addiction strategically acquired WundaBar—a highly respected 14-year-old classical Pilates brand. This acquisition instantly injected established operational mechanics, a certified training pipeline, and 11 operational locations into the brand's DNA.
Franchise Active Units: Following its strategic pivot and official launch, the brand has exploded, surpassing 300 territories awarded nationwide. More than 15 physical franchised units are fully open, with over 120 additional studios scheduled to open across the USA.
Market Presence & Industry Category: Operating squarely within the $30+ billion U.S. boutique fitness sector, the brand is actively expanding across major metropolitan and affluent suburban hubs nationwide.
Support Training
Pilates Addiction offers a robust support system for its franchisees, including:
Pre-Launch Support: Assistance with site selection, studio design, and build-out to ensure brand consistency and operational efficiency.
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Training Programs: Comprehensive training covering proprietary class formats, operational procedures, and leadership best practices.
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Marketing Support: National marketing campaigns and local promotional strategies to drive brand awareness and customer acquisition.
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Ongoing Operational Assistance: Continuous support in areas such as staffing, inventory management, and customer service to ensure smooth day-to-day operations.
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Business Systems: Integrated tools for scheduling, point-of-sale, reporting, and client management to streamline operations.
Ideal Candidate
Pilates Addiction is not looking for hobbyists; they are looking for ambitious, growth-oriented partners who want to build an empire.
Business Background & Leadership: An industry background in fitness is not required. The brand seeks executives, corporate leaders, and natural relationship builders who understand how to lead teams, manage budgets, and look at data objectively.
Passion for the Brand Experience: Ideal candidates must possess an outgoing personality, value top-tier client experiences, and care deeply about fostering an inclusive, high-energy community culture inside their studio.
Investment Capability: Candidates must meet minimum financial thresholds to ensure adequate runway during build-out and scaling phases. A commitment to multi-unit expansion (3 to 5+ studios) is highly favored.
Location Preferences: Franchisees should target high-foot-traffic, premium retail spaces. Ideal spots include grocery-anchored shopping plazas, lifestyle centers, and affluent urban or suburban neighborhoods with strong household incomes.
Financial Detail
| Financial Metric | Details & Estimated Costs |
| Minimum Cash Investment (Liquid) | $100,000 |
| Minimum Net Worth Required | $500,000 |
| Initial Franchise Fee (Single Unit) | $65,000 (Veteran Discount: 10% off) |
| Multi-Unit Franchise Fee Incentives | 1–2 Studios: $65k each | 3–5 Studios: $55k each | 6–9 Studios: $45k each | 10+ Studios: $35k each |
| Total Estimated Investment Range | $286,727 – $807,152 (Varies by market, real estate, and build-out complexity) |
| Ongoing Royalty Fee | 8% of Gross Revenues |
| National Advertising / Technology Fee | 2% to 4% |
| Staffing Requirements | Minimal footprint: 3–5 employees at maturity (typically managed by 1 hired GM) |
| Working Capital Reserve | $10,000 – $50,000 recommended |