Established
1994
Franchise Units
20
Minimum Investment
$750,000
Franchise Fee
$45,000
Total Investment Range
$1,500,000
Home Based
No
Description
The Pita Jungle franchise represents a powerful opportunity in the fast-growing Mediterranean and healthy-casual dining segment in the United States. Known for its fresh ingredients, bold Middle Eastern and Mediterranean flavors, and inclusive menu that caters to vegetarian, vegan, and gluten-sensitive guests, Pita Jungle has carved out a strong niche among health-conscious consumers and families alike.
Positioned as a polished yet approachable casual-dining brand, Pita Jungle blends made-from-scratch recipes with a vibrant, modern atmosphere. The concept resonates strongly in urban, suburban, and lifestyle-center environments where diners seek flavorful meals without sacrificing nutrition or quality. With rising demand for plant-forward menus, clean labels, and globally inspired cuisine, Pita Jungle is exceptionally well-aligned with current and long-term dining trends in the U.S. market.
For franchise investors, Pita Jungle offers more than a restaurant—it offers a brand with proven appeal, a loyal customer base, and an operating model built to scale while maintaining culinary integrity.
Why Invest in This Franchise?
Investing in a Pita Jungle franchise allows entrepreneurs to enter a resilient and expanding food category backed by a recognizable brand and an experienced support team.
Key investment advantages include:
-
High-Demand Cuisine Category: Mediterranean food consistently ranks among the most popular “better-for-you” dining options in the U.S.
-
Broad Customer Appeal: Strong traction with millennials, families, professionals, vegetarians, and flexitarians.
-
Menu Versatility: Dine-in, takeout, catering, and third-party delivery channels support diversified revenue streams.
-
Brand Differentiation: Scratch cooking, house-made sauces, and customizable plates set Pita Jungle apart from generic fast-casual competitors.
-
Scalable Operations: Systems designed for multi-unit growth without over-complexity.
-
Favorable Market Timing: Consumers continue to prioritize health, flavor, and transparency—core pillars of the brand.
Background
Established Year: 1994
-
Founders: Dan Friedman & Mark Rubin
-
Industry Category: Mediterranean / Healthy Casual Dining
-
Ownership: Privately held
-
Franchise Active Units: 20+ locations (mix of corporate and franchise units)
Pita Jungle was founded in Arizona with a simple but powerful idea: serve delicious Mediterranean food that fits modern lifestyles without compromising on freshness or flavor. What began as a neighborhood restaurant quickly gained a cult following due to its innovative menu and welcoming atmosphere.
Over the years, the brand evolved into a recognized regional leader in Mediterranean casual dining. Its commitment to quality ingredients, dietary inclusivity, and community-driven locations fueled steady expansion across the U.S., particularly in high-growth metropolitan areas. Today, Pita Jungle continues to expand selectively, focusing on strong franchise partnerships and sustainable market penetration rather than rapid, uncontrolled growth.
Support Training
Pita Jungle offers a comprehensive franchise support system designed to guide owners from initial planning through long-term operations.
Pre-Launch Support
-
Site selection and territory evaluation
-
Lease review and restaurant layout guidance
-
Kitchen design and equipment specifications
-
Assistance with vendor sourcing and supply chain setup
Training & Operations
-
Extensive initial training covering kitchen operations, food preparation, safety standards, and guest experience
-
Management training focused on labor control, scheduling, and cost management
-
Proven operating manuals and standardized procedures
Marketing & Brand Support
-
Brand-level marketing strategy and creative assets
-
Local store marketing playbooks and grand-opening support
-
Digital marketing guidance, including online ordering and delivery integration
Ongoing Support
-
Dedicated franchise support team
-
Continuous menu development and seasonal updates
-
Operational audits and performance benchmarking
-
Ongoing education and leadership development resources
Ideal Candidate
The ideal Pita Jungle franchisee is a hands-on or semi-absentee owner with a passion for food, hospitality, and community engagement.
Best-fit candidates typically have:
-
Restaurant, retail, or multi-unit management experience (preferred but not mandatory)
-
Strong leadership and people-management skills
-
Commitment to brand standards and guest satisfaction
-
Financial capacity to meet investment requirements
-
Interest in developing one or multiple locations within a defined territory
-
Alignment with the brand’s health-forward, inclusive values
Pita Jungle is particularly well-suited for operators seeking a scalable restaurant concept with a loyal customer base and strong lifestyle branding.
Financial Detail
All figures are approximate estimates for the U.S. market and may vary based on location, size, lease terms, and build-out requirements.
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $750,000 – $1,500,000 |
| Minimum Liquid Capital | $350,000 – $400,000 |
| Net Worth Requirement | $750,000+ |
| Initial Franchise Fee | ~$45,000 |
| Leasehold Improvements / Build-Out | $400,000 – $900,000 |
| Furniture, Fixtures & Equipment (FF&E) | $150,000 – $250,000 |
| POS System & Technology | $15,000 – $30,000 |
| Initial Inventory & Smallwares | $20,000 – $35,000 |
| Marketing & Grand Opening Advertising | $20,000 – $40,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | ~5% – 6% of Gross Sales |
| Brand / Marketing Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Market-competitive, location dependent |
| Revenue Streams | Dine-in, Takeout, Catering, Online Ordering, Third-Party Delivery |