Established
1986
Franchise Units
300
Minimum Investment
$170,000
Franchise Fee
$49,500
Total Investment Range
$320,000
Home Based
No
Description
Signal Graphics is a well-established business-to-business printing and visual communications franchise that has built a strong reputation across the United States. The brand specializes in professional graphics, signage, printing, and visual marketing solutions for businesses, institutions, nonprofits, and corporate clients seeking consistent, high-quality branding support.
Unlike walk-in retail print shops, Signal Graphics follows a consultative B2B model. Franchise owners work directly with business decision-makers to develop customized solutions such as indoor and outdoor signage, vehicle wraps, wall graphics, banners, wayfinding systems, promotional displays, and commercial print materials. This approach allows franchisees to build long-term relationships, recurring contracts, and predictable revenue streams.
Why Invest in This Franchise?
Signal Graphics offers a compelling investment opportunity within the growing visual communications and commercial printing industry.
Key reasons investors choose this franchise include:
• Business-to-business focus with repeat customers and contract-based work
• Multiple revenue streams across printing, signage, branding, and marketing graphics
• Recession-resistant demand driven by ongoing business branding needs
• Proven franchise systems with standardized workflows and vendor relationships
• Lower staffing requirements compared to retail or food franchises
• Scalable growth potential through corporate accounts and multi-territory expansion
Background
Signal Graphics was founded in 1986 in the United States with a mission to provide professional-grade visual communication solutions to business clients. From the beginning, the brand differentiated itself by emphasizing consultative selling and custom solutions rather than transactional print services.
The company expanded nationally through franchising and later became part of a larger portfolio of business services brands, benefiting from shared systems, national purchasing power, and operational expertise. Today, Signal Graphics operates under experienced leadership focused on franchisee profitability, brand consistency, and ongoing innovation.
• Established Year: 1986
• Founders: Industry professionals with commercial printing and marketing backgrounds
• Industry Category: Printing, Signage, and Visual Communications
• Market Presence: Nationwide across the United States
• Franchise Active Units: 300+ operating locations across the United States
Support Training
Signal Graphics provides structured, end-to-end support to help franchisees launch smoothly and operate efficiently.
Pre-Launch Support
• Territory planning and site selection assistance
• Facility layout and production workflow guidance
• Equipment selection and supplier coordination
• Business setup and operational readiness support
Initial Training Program
• Comprehensive onboarding covering operations, production, sales, and customer service
• Training on signage applications, print technologies, and quality standards
• Consultative sales training focused on business clients
• Pricing, estimating, and financial management education
Ongoing Support
• Dedicated franchise support and business coaching
• Access to proprietary systems and operating procedures
• Continuous training updates and industry best practices
• National vendor relationships and purchasing programs
Marketing & Sales Support
• National branding and marketing resources
• Local business development strategies
• Digital marketing guidance and lead-generation tools
• Ongoing sales training and performance benchmarking
Ideal Candidate
The ideal Signal Graphics franchisee is a motivated entrepreneur with strong communication skills and a business development mindset. Previous experience in printing or graphic design is not required, as full technical and operational training is provided.
This franchise is well-suited for:
• Business professionals or corporate managers transitioning to ownership
• Sales-oriented entrepreneurs comfortable with B2B relationship building
• Owners with experience in marketing, operations, or professional services
• Investors seeking a scalable, service-based franchise opportunity
Key qualities include:
• Strong interpersonal and consultative selling skills
• Willingness to network within the local business community
• Attention to detail and quality control
• Financial capability to meet investment requirements
• Preference for commercial, urban, or suburban business markets
Owner-operators often see the strongest early results, with the option to build management teams as the business grows.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $170,000 – $320,000 |
| Minimum Investment | ~$170,000 |
| Franchise Fee | ~$49,500 |
| Infrastructure & Equipment Cost | $70,000 – $140,000 |
| Leasehold Improvements | $15,000 – $40,000 |
| Initial Marketing & Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fee | ~1% – 2% |
| Expected Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Commercial printing, signage, vehicle graphics, wall graphics, branding projects, recurring B2B contracts |