Established
2019
Franchise Units
9
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
The Poke Mahi Franchise is a modern fast-casual dining concept centered on fresh ingredients, bold island-inspired flavors, and a highly customizable poke bowl experience. Built for today’s health-conscious and convenience-focused consumers, Poke Mahi blends premium seafood, vibrant produce, and signature sauces into a menu that is both nutritious and crave-worthy.
Positioned within the rapidly expanding healthy fast-casual restaurant segment, Poke Mahi delivers speed, consistency, and strong visual appeal—key drivers of repeat business and brand loyalty. The concept emphasizes freshness, transparency, and personalization, allowing guests to create bowls that match their lifestyle and dietary preferences.
From an investor’s perspective, Poke Mahi offers a scalable, efficient business model. The simplified kitchen design, minimal cooking requirements, and streamlined operations help reduce labor challenges while maintaining high product quality. With flexible store formats suited for urban centers, suburban retail strips, lifestyle plazas, and college markets, Poke Mahi is well positioned for expansion across the United States.
Why Invest in This Franchise?
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Growing Consumer Demand – Poke bowls continue to gain popularity as customers seek healthier, customizable fast-casual meals.
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Operational Efficiency – Limited cooking and standardized prep processes support smoother daily operations.
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Broad Market Appeal – Attracts professionals, students, families, fitness-focused consumers, and delivery customers.
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Flexible Location Options – Works well in high-traffic retail areas, mixed-use developments, and urban neighborhoods.
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Repeat Business Model – Customizable menu and fresh ingredients encourage frequent visits.
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Supportive Franchise Structure – Designed to support both first-time owners and experienced restaurant operators.
Background
Brand Name: Poke Mahi
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Established Year: 2019
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Industry Category: Fast-Casual Restaurant / Healthy Dining / Poke Bowls
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Founders: Entrepreneur-led team with experience in food service and brand development
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Franchise Active Units: 9+ locations (company-owned and franchised, estimated)
Brand Journey & Company History
Poke Mahi was founded with a mission to bring high-quality, island-inspired poke bowls to a wider U.S. audience while maintaining consistency and operational simplicity. The brand began with company-owned locations, allowing leadership to refine recipes, supply chain systems, and customer experience before expanding through franchising.
Support Training
Poke Mahi offers structured support throughout the franchise lifecycle to help owners launch and grow with confidence.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Restaurant layout planning and kitchen workflow design
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Vendor sourcing and supply chain coordination
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Assistance with permits, licensing, and compliance
Training & Onboarding
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Comprehensive initial training covering operations, food safety, customer service, and financial management
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On-site support during the grand opening phase
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Staff training systems and detailed operations manuals
Ongoing Operational Support
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Continuous operational guidance and performance reviews
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Inventory control and food cost management tools
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Ongoing updates to standard operating procedures
Marketing & Brand Support
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Grand opening marketing strategy and launch campaigns
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Access to branded marketing assets and local marketing playbooks
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Guidance on digital marketing, promotions, and customer engagement
Ideal Candidate
The ideal Poke Mahi franchisee is customer-focused, disciplined, and motivated to build a strong local business under a growing brand.
Best Suited For
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Owner-operators seeking hands-on involvement
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Multi-unit operators expanding a fast-casual portfolio
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Restaurant, retail, or hospitality professionals
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Entrepreneurs passionate about healthy food concepts
Key Traits
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Strong leadership and team-management skills
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Ability to follow proven systems and brand standards
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Financial capability to meet investment requirements
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Commitment to community engagement and local marketing
Preferred Locations
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High-traffic retail corridors
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Urban and suburban lifestyle centers
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College towns and office-dense markets
Financial Detail
(Figures are estimates and may vary by market and location)
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Total Investment Required: $250,000 – $450,000
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Minimum Investment Capability: Approximately $150,000 – $200,000 in liquid capital
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Franchise Fee: $30,000 – $40,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Build-Out & Infrastructure Cost: $150,000 – $250,000
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Equipment & Fixtures: $60,000 – $90,000
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Initial Marketing Budget: $10,000 – $20,000
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Working Capital: $30,000 – $50,000
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Royalty Fee: 5% – 6% of gross sales
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Marketing Contribution: 1% – 2% of gross sales
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Estimated Break-Even Period: 18 – 30 months
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Potential Revenue Streams:
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Dine-in and takeout sales
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Online ordering and third-party delivery
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Catering and group orders
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