Established
2017
Franchise Units
50
Minimum Investment
$138,750
Franchise Fee
$25,000
Total Investment Range
$332,000
Home Based
No
Description
Pokemoto is a fast-growing Hawaiian poke bowl franchise offering fresh, customizable, and health-conscious dining experiences. Known for its vibrant, flavorful poke bowls, salads, and sides, Pokemoto caters to health-savvy, adventurous eaters in a fast-casual setting. With streamlined operations, low overhead, and high customer demand, Pokemoto is one of the most exciting opportunities in the fast-casual space.
Background
Founded in 2017, Pokemoto has quickly become a standout brand in the poke bowl segment. The company is owned by Muscle Maker, Inc. (MMI) and has positioned itself for rapid national expansion through franchising. With a strong focus on millennial and Gen Z demographics, Pokemoto has capitalized on the rising trend toward clean eating and global flavors.
Support Training
Pokemoto offers robust support for its franchisees, including:
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Comprehensive Training Program (Pre-opening and On-site)
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Location Selection Assistance
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Store Design & Build-out Guidance
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Ongoing Operational Support
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Marketing & Social Media Strategy
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Technology Integration & POS System Training
This ensures every franchisee is equipped for long-term success, whether they're experienced in foodservice or entering the industry for the first time.
Ideal Candidate
The ideal Pokemoto franchisee is:
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Passionate about healthy food and lifestyle trends
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Driven to operate a customer-focused business
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Capable of leading a team and managing daily operations
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Willing to follow a proven system
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No restaurant experience required – but business acumen and a growth mindset are key!
Financial Detail
Established: 2017
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Franchise Units: 50+ (and growing across multiple states)
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Franchise Fee: $25,000
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Total Investment Range: $138,750 – $332,000
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Minimum Investment Required: $138,750
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Royalty Fee: 6% of gross sales
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Marketing Fee: 2% of gross sales
This investment covers build-out, equipment, training, and other start-up costs to launch your Pokemoto location.