Established
2015
Franchise Units
78
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$900,000
Home Based
No
Description
The Pokeworks franchise represents one of the strongest opportunities in the fast-casual healthy dining segment in the United States. Built around fresh, customizable poke bowls inspired by Hawaiian cuisine, Pokeworks has carved out a premium yet approachable brand that appeals to health-conscious consumers, millennials, and urban professionals alike. The concept blends speed, quality, and nutrition—three pillars driving modern dining preferences across major U.S. markets.
Pokeworks stands out by offering sushi-grade fish, house-made sauces, and a wide variety of bases, proteins, and toppings that allow customers to personalize every bowl. This customization-driven model not only enhances customer satisfaction but also encourages repeat visits and brand loyalty. With strong branding, a streamlined operational model, and growing nationwide awareness, Pokeworks has positioned itself as a leader in the rapidly expanding poke and better-for-you restaurant category.
For entrepreneurs seeking a scalable, contemporary food franchise with broad demographic appeal, Pokeworks delivers a compelling mix of brand strength, operational support, and long-term growth potential.
Why Invest in This Franchise?
Investing in a Pokeworks franchise offers multiple strategic advantages for franchisees looking to enter the food and beverage industry with a proven concept.
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Strong demand for healthy, fresh, and customizable fast-casual dining
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Recognized national brand with consistent unit-level performance
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Simple menu structure that supports operational efficiency
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Lower labor complexity compared to traditional full-service restaurants
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Strong takeout and delivery compatibility
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Scalable model suitable for single-unit or multi-unit ownership
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Backed by an experienced corporate team focused on franchise success
Background
- Established Year: 2015
- Founders: Peter Yang and Leo Tung
- Industry Category: Fast-Casual Restaurants / Healthy Dining / Poke Bowls
- Franchise Active Units (USA): Approximately 78+ locations operating across the United States
Pokeworks was founded with the vision of bringing authentic Hawaiian poke to the mainland U.S. in a format that aligned with modern fast-casual dining expectations. Starting as a single location, the brand quickly gained traction due to its emphasis on quality ingredients, vibrant branding, and a customer-first experience.
Over the years, Pokeworks has expanded aggressively through franchising and now operates dozens of locations across multiple U.S. states. The company maintains a strong presence in both urban and suburban markets, with restaurants commonly found in high-traffic retail corridors, mixed-use developments, and college-oriented trade areas.
Support Training
Pokeworks offers a comprehensive support system designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and space planning assistance
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Store design and build-out specifications
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Vendor sourcing and supply chain setup
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Pre-opening marketing strategy and launch planning
Training & Operations
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In-depth initial training program for owners and managers
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Hands-on instruction covering food preparation, safety, and quality control
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POS systems, inventory management, and cost controls
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Staffing models, hiring best practices, and scheduling systems
Marketing & Brand Support
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National and regional marketing campaigns
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Digital marketing guidance including social media and delivery platforms
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Brand-approved promotional materials and local store marketing tools
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Ongoing menu innovation and limited-time offerings
Ongoing Support
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Dedicated franchise business consultants
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Performance benchmarking and operational audits
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Continuous education and refresher training
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Technology updates and system enhancements
Ideal Candidate
Pokeworks is well-suited for motivated entrepreneurs who value brand standards and operational excellence.
Preferred Background
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Restaurant or hospitality experience is beneficial but not mandatory
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Strong business management or multi-unit leadership experience
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Ability to follow systems and brand processes
Personal Attributes
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Passion for fresh food and customer experience
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Hands-on or semi-absentee management approach
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Strong leadership and team-building skills
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Commitment to local store marketing and community engagement
Investment Capability
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Adequate liquidity to cover initial investment and working capital
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Long-term growth mindset, with potential for multi-unit development
Location Preference
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Urban, suburban, or mixed-use developments
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High-traffic areas with health-conscious demographics
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Markets with strong lunch and dinner demand
Financial Detail
Note: Actual figures may vary by location, size, and market conditions.
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Total Investment Required: Approximately $450,000 – $900,000
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Minimum Investment: Around $450,000
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Franchise Fee: Approximately $35,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Infrastructure & Build-Out Cost: $250,000 – $500,000
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Equipment & Furniture: $100,000 – $200,000
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Initial Marketing Budget: $10,000 – $20,000
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Working Capital: $50,000 – $100,000
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Royalty Fee: Approximately 6% of gross sales
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Marketing Fee: Around 2% of gross sales