Established
1984
Franchise Units
100
Minimum Investment
$70,000
Franchise Fee
$35,000
Total Investment Range
$150,000
Home Based
No
Description
Preferred Care at Home is a well-established, non-medical senior care franchise designed to meet one of the fastest-growing needs in the United States—aging in place. As millions of seniors choose to remain in their own homes rather than move into assisted living facilities, the demand for reliable, compassionate, in-home care continues to rise year after year. Preferred Care at Home has positioned itself at the center of this shift by offering companionship, personal care assistance, and daily living support delivered with dignity and consistency.
The brand is recognized for combining a relationship-driven care philosophy with a business model that is both efficient and scalable. Franchise owners focus on building trusted local care teams, managing client relationships, and developing strong referral networks with hospitals, physicians, and senior communities. With low real estate requirements, moderate startup costs compared to facility-based care models, and recurring revenue from ongoing care services, this franchise offers a strong balance of purpose and profitability.
Why Invest in This Franchise?
The senior care industry in the United States continues to expand due to demographic shifts, longer life expectancy, and a growing preference for home-based care. Preferred Care at Home benefits directly from these trends while offering a franchise model that avoids the complexity of medical licensing and facility ownership.
Key investment advantages include:
• Operates in the non-medical home care segment, reducing regulatory burden
• Strong recurring revenue through ongoing client care schedules
• Low overhead with no storefront or clinical facility required
• Recession-resistant demand driven by essential care needs
• Relationship-based referral model supporting sustainable local growth
• Brand credibility built on compassion, consistency, and trust
Background
Preferred Care at Home was founded in 1984 with a mission to help seniors maintain independence and quality of life by receiving care in the comfort of their own homes. What began as a service-focused care concept has evolved into a nationally recognized franchise system.
Today, the brand operates 100+ of active franchise territories across the United States, serving both metropolitan and suburban markets. The company is part of the senior care and home services industry, specializing in non-medical assistance such as companionship, personal care, meal preparation, transportation support, and respite care.
Support Training
Preferred Care at Home offers structured, end-to-end support to help franchisees launch, operate, and scale their businesses effectively.
Pre-Launch Support
• Territory evaluation and local market insights
• Business planning and startup guidance
• Licensing and compliance assistance
• Caregiver recruitment and onboarding support
Training Programs
• Comprehensive initial training covering operations, care standards, scheduling, and client management
• Business and leadership training focused on hiring, payroll, and service quality
• Sales and referral development education for building healthcare relationships
Operational Support
• Access to established operating systems and management tools
• Standardized caregiver screening and quality assurance processes
• Ongoing coaching from experienced franchise support teams
Marketing & Growth Support
• Brand-approved marketing materials and messaging
• Local outreach strategies and referral-building frameworks
• Digital marketing guidance and best practices
Ongoing Assistance
• Continuous education and system updates
• Peer collaboration within the franchise network
• Dedicated support staff for day-to-day operational guidance
Ideal Candidate
The ideal franchisee is someone who values people, service, and community impact alongside business performance. Prior healthcare experience is not required, but strong management and organizational skills are important.
This franchise is well suited for:
• Entrepreneurs seeking a purpose-driven service business
• Corporate professionals transitioning into ownership
• Investors interested in a scalable, management-focused model
• Individuals with backgrounds in HR, operations, sales, or leadership
Successful franchisees typically demonstrate:
• A genuine commitment to helping seniors and families
• Strong communication and team-building abilities
• Financial readiness to support startup and early operations
• Dedication to building local referral relationships
Territories perform best in areas with growing senior populations and strong demand for in-home care services.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Investment Required | $70,000 – $150,000 |
| Minimum Liquid Capital Required | $40,000 – $60,000 |
| Net Worth Requirement | Typically $100,000+ (recommended) |
| Franchise Units | Territory-based franchise model |
| Territory Protection | Exclusive, defined geographic territory |
| Infrastructure / Office Cost | Minimal (home-based or small office setup) |
| Equipment & Technology | Scheduling software, phone systems, basic office setup |
| Initial Marketing Budget | $5,000 – $15,000 (recommended for launch) |
| Working Capital | $20,000 – $40,000 (first 3–6 months operations) |
| Royalty Fee | Percentage of gross revenue (ongoing) |
| Advertising / Brand Fund Fee | As required by the franchisor |
| Staffing Costs | Caregiver wages, payroll taxes, insurance |
| Training & Support Fees | Included in franchise fee |
| Expected Break-Even Period | 12 – 24 months (market dependent) |
| Expected ROI | Attractive due to recurring revenue and low overhead |
| Primary Revenue Streams | Hourly in-home care, companionship services, personal care, respite care |
| Ongoing Expenses | Payroll, insurance, marketing, administration |